WordCamp Phoenix. February 25, 2012

Top 10 WordPress Best Practices for Realtors & Real Estate Websites

Jay Thompson PhoenixRealEstateGuy.com @PhxREguy

#10 Define Your Goal

✤ Good

✤ X home search registrations / month

✤ X newsletter subscriptions / month

✤ X% increase in Y over Z time period

✤ Bad

✤ More visitors

✤ Commission checks

CC Licensed. matsukawa on Flickr

#9 Forget the Design. For Now.

Crappy design can be effective.

CC Licensed badjonni on Flickr

#9 Forget the Design. For Now.

Crappy design can be... crappy.

#9 Forget the Design. For Now.

Great design can be effective.

#9 Forget the Design. For Now.

Great design can be... crappy.

#8 Use an Editorial Calendar

✤ http://wordpress.org/extend/plugins/editorial-calendar/

✤ or Google “WordPress Editorial Calendar”

#7 Go Small, or Go Home

✤ My Biggest Mistake...✤ Being the PHOENIX Real Estate Guy

#7 Go Small, or Go Home

✤ I should have done...✤ Subdivisions, MPC’s, niche markets

366

#6 Comment and Link OUT

✤ Create accounts at:

✤ Disqus

✤ Intense Debate

✤ LiveFyre

✤ Wordpress.com

✤ Blogger

✤ Link OUT to “get discovered”

✤ To other Real Estate sites

✤ Including “The Competition”

#5 Don’t Be Afraid to Fail

http://www.youtube.com/watch?v=wNJGtjd00VU

#4 Write. A Lot.

✤ Content is critical.

✤ Well, good content is critical...

✤ Bad content is... bad.

Image CC Licensed sami73 on Flickr

#3 Calls to Action are Everything

#2 Test, Tweak, Retest

✤ Google “WordPress A/B Testing” (or Split Testing)

✤ MaxA/B

✤ A/B Test for WordPress

✤ Headline Split Tester

✤ WordPress Split Test Optimizer ($)

✤ Try changing:

✤ Words, locations, colors, phrases, titles

A/B

#1 Get an Effective Home Search

✤ Indexable vs. Framed

✤ User friendliness

✤ Multiple solutions

Real Estate Themes & Plugins

✤ Plugins

✤ Real Estate Chart of the Day

✤ Simple Real Estate Pack

✤ Great Real Estate

✤ Firestorm Real Estate Plugin

✤ Themes

✤ AgentPress (StudioPress)

✤ ElegantEstate (Elegant)

✤ Estate (Woo Themes)

CC LicensedStephan Baudy on Flickr

Jay Thompson@PhxREguy

PhoenixRealEstateGuy.com