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The Future of Mobile Analytics web roundtable with featured panelist from:

The Future of Mobile Analytics

Consumer adoption of mobile, and the proliferation of smartphones and tablets are driving explosive growth in mobile marketing. Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening. Learn how some of the leading mobile practitioners are harnessing the power of mobile analytics to evolve their mobile programs, refine their user experiences, shape insights and inform their eCRM efforts.

Panel WebTrends: Michael Ricci, VP Mobile

iLoop Mobile: Michael Ahearn, VP Strategic Marketing

Agenda

Mobile Measurement - Problem & Definition

Eradicating Mobile Data Silos

Mobile Measurement

Maturity Scale

What Should be Measured?

Why is this Mission Critical?

Taking a 360degree approach

Mobile as a part of Digital eCRM

Case Studies – Brands Who Understand It

Q&A

Open Roundtable Discussion The Future of Mobile Analytics

Join us and listen to

Webtrends iLoop Mobile

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Date: Thursday August 18th Time: 11 am PST/ 2PM EST

Open Q&A

This roundtable is a live

interactive exchange of ideas about real market experiences.

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#iloopmobilewebinar

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