google for nonprofits - analytics webinar
TRANSCRIPT
Hands on withGoogle Analytics
MaterialsDo you have everything you need?
IntroductionsWho are we and why are we here?
Agenda
Evolution of Analytics
The ABCs of Analytics
Self-Paced Worksheets
Tracking Goals with Analytics
Session Recap
Count: How many?
Analyze: What percentage?
Measure: Does it matter?
Evolution of Web Analytics
“It's more important to reach
the people who count than to
count the people you reach.
The ABCs of Analytics
The left hand menu: demystified!
Who?
$$$?
What?
Where?
Where do our users live?
What languages do they speak?
Are they male? Are they female?
How old are they?
Are they on desktop? Mobile? What devices are they using?
Audience Reports
How much of our traffic is coming from organic search?
How much of our traffic is referred from other websites?
How much traffic is social bringing in? Is it engaged traffic?
How are our AdWords campaigns doing?
Acquisitions Reports
What are our most popular pages?
What are people searching for on my site?
Is my site loading quickly enough?
Where do people drop off and exit my site?
Behavior Reports
How many people completed a goal?
How did they find our website?
What were they doing on the site before they completed the
goal?
Conversion Reports
There are always at least two ways to do everything
Keep clicking to get deeper into the details
Pay attention to how your data is being filtered
Don't worry about breaking things
When in doubt, go to Help
Elena & Nina's Tips
Worksheet Time
Navigate to analytics.google.com
In the upper right hand corner, click “Sign in”
Sign in to Analytics
If you can't sign in to your Analytics account, or if you don’t have
enough data in your account, feel free to use the Google Analytics
Demo Account.
How to get there? Search “google analytics demo account” and
click the first article that comes up.
KPI WorksheetWhat measurements are important to
your organization?
Page Performance
See how users flow through your site
Social WorksheetLet’s tackle this one as a group!
Did any of the answers to these questions surprise you?
What’s one action you could take as a result of what you
learned?
Wrap-up Questions
Focus on GoalsMeasuring visits that are important to you
Lightning RoundA few cool features to check out
https://support.google.com/analytics/answer/1033863
https://ga-dev-tools.appspot.com/campaign-url-builder/
Track Social Links
https://support.google.com/analytics/answer/1136960
Event Tracking
https://support.google.com/analytics/answer/6339208
User Explorer
https://support.google.com/analytics/answer/1068216
Custom Dashboards
https://www.google.ca/analytics/data-studio
Data Studio
Thank you!