google for nonprofits - analytics webinar

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Hands on with Google Analytics

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Page 1: Google for Nonprofits - Analytics webinar

Hands on withGoogle Analytics

Page 2: Google for Nonprofits - Analytics webinar

MaterialsDo you have everything you need?

Page 3: Google for Nonprofits - Analytics webinar

IntroductionsWho are we and why are we here?

Page 4: Google for Nonprofits - Analytics webinar

Agenda

Evolution of Analytics

The ABCs of Analytics

Self-Paced Worksheets

Tracking Goals with Analytics

Session Recap

Page 5: Google for Nonprofits - Analytics webinar

Count: How many?

Analyze: What percentage?

Measure: Does it matter?

Evolution of Web Analytics

Page 6: Google for Nonprofits - Analytics webinar

“It's more important to reach

the people who count than to

count the people you reach.

Page 7: Google for Nonprofits - Analytics webinar

The ABCs of Analytics

The left hand menu: demystified!

Page 8: Google for Nonprofits - Analytics webinar
Page 9: Google for Nonprofits - Analytics webinar

Who?

$$$?

What?

Where?

Page 10: Google for Nonprofits - Analytics webinar

Where do our users live?

What languages do they speak?

Are they male? Are they female?

How old are they?

Are they on desktop? Mobile? What devices are they using?

Audience Reports

Page 11: Google for Nonprofits - Analytics webinar

How much of our traffic is coming from organic search?

How much of our traffic is referred from other websites?

How much traffic is social bringing in? Is it engaged traffic?

How are our AdWords campaigns doing?

Acquisitions Reports

Page 12: Google for Nonprofits - Analytics webinar

What are our most popular pages?

What are people searching for on my site?

Is my site loading quickly enough?

Where do people drop off and exit my site?

Behavior Reports

Page 13: Google for Nonprofits - Analytics webinar

How many people completed a goal?

How did they find our website?

What were they doing on the site before they completed the

goal?

Conversion Reports

Page 14: Google for Nonprofits - Analytics webinar

There are always at least two ways to do everything

Keep clicking to get deeper into the details

Pay attention to how your data is being filtered

Don't worry about breaking things

When in doubt, go to Help

Elena & Nina's Tips

Page 15: Google for Nonprofits - Analytics webinar

Worksheet Time

Page 16: Google for Nonprofits - Analytics webinar

Navigate to analytics.google.com

In the upper right hand corner, click “Sign in”

Sign in to Analytics

If you can't sign in to your Analytics account, or if you don’t have

enough data in your account, feel free to use the Google Analytics

Demo Account.

How to get there? Search “google analytics demo account” and

click the first article that comes up.

Page 17: Google for Nonprofits - Analytics webinar

KPI WorksheetWhat measurements are important to

your organization?

Page 18: Google for Nonprofits - Analytics webinar

Page Performance

See how users flow through your site

Page 19: Google for Nonprofits - Analytics webinar

Social WorksheetLet’s tackle this one as a group!

Page 20: Google for Nonprofits - Analytics webinar

Did any of the answers to these questions surprise you?

What’s one action you could take as a result of what you

learned?

Wrap-up Questions

Page 21: Google for Nonprofits - Analytics webinar

Focus on GoalsMeasuring visits that are important to you

Page 22: Google for Nonprofits - Analytics webinar

Lightning RoundA few cool features to check out

Page 23: Google for Nonprofits - Analytics webinar

https://support.google.com/analytics/answer/1033863

https://ga-dev-tools.appspot.com/campaign-url-builder/

Track Social Links

Page 24: Google for Nonprofits - Analytics webinar

https://support.google.com/analytics/answer/1136960

Event Tracking

Page 25: Google for Nonprofits - Analytics webinar

https://support.google.com/analytics/answer/6339208

User Explorer

Page 26: Google for Nonprofits - Analytics webinar

https://support.google.com/analytics/answer/1068216

Custom Dashboards

Page 27: Google for Nonprofits - Analytics webinar

https://www.google.ca/analytics/data-studio

Data Studio

Page 28: Google for Nonprofits - Analytics webinar

Thank you!