Web Site Evaluation“BMW and Mercedes-Benz Websites”

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Introduction

Our company has conducted a marketing scan on the BMW and Mercedes-Benz websites to gain a better knowledge on their different markets.

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Does the design of the first page reflect a professional

image? The design on the BMW site

seems all cluttered and gives an image of a flyer advertisement to the reader.

Mercedes-Benz has a design that looks very organized and directly hits the reader with the product and service they are providing.

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Does the site support the image of the company?

Yes, the BMW site support their image. The image they try to portray to their customers is refinement and innovation. Their product is more than just a car, it’s a lifestyle

Yes, the Mercedes site supports the image of the company. Their product supports a younger and more active lifetsyle. It also shows how luxurious their product is.

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Is the intended audience of the site obvious and appropriate?

Yes, the intended audience of the site is obvious. Their target market is the people who are willing to pay a premium price for a luxurious car and so the site viewers are the people who can provide enough money for purchasing their product.

Yes, the audience for the site is obvious for the Mercedes-Benz site. The viewers for the site would be the purchasers of cars who want comfortable, reliable, highly efficient and economical cars.

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What relationship does a company’s technology investment strategy have with its marketing strategy?

BMW invests heavily on their technology and innovation. They invent new models of products every seven years in order to be in the top of their market.

Mercedes has the same view on technology. They need to invest highly in the technology in order to be considered one of the top competitors in that market.

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Is the core business obvious? What is it?

Yes, the core business is obvious for BMW. They are trying to sell an image to their customers and provide them with a lifestyle rather than a luxury car.

Yes, the core business of Mercedes-Benz is obvious. They are a strong competitor for luxurious cars in the market and want to be in the top position.

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Does it appear that the company is market oriented?

The BMW company seems more customer oriented than being market oriented.

The Mercedes-Benz is very market oriented. Different vehicle classes can be found via the site which shows the model, style and price

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Is the company’s market strategy obvious?

Yes, the marketing strategy of BMW is obvious to their customers. It is more lifestyle oriented. They provide high quality product with superior engineering quality and performance to their customers. The buyer’s get all power, performance and luxury through their products.

Yes, the marketing strategy of Mercedes-Benz is obvious. Their strategy is focused on presenting the more fun-loving, approachable and energetic side of the company.

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Is there a security policy?

Yes, there is a security policy for the BMW site which consists of secure data centre, various policies and procedures, passwords and encryptions.

No, there is no security policy for the Mercedes-Benz site.

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Is there a privacy policy statement?

Yes, there is a privacy policy for the BMW site. It is not as concise as the Mercedes-Benz but gives a brief overview of their privacy statement to the reader.

Yes, there is a privacy policy for the Mercedes-Benz site. Their privacy policy statement is well written and concise for which the reader can have a full understanding of the statement.

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Is it easy to find the company contact information?Yes, it is easy to find the

contact information on the BMW site. There are company staff e-mails and phone numbers on the site. The headquarter address is also stated.

Yes, the contact information of Mercedes-Benz can be found on the site. There is an information hotline on the site and also an e-mail address. The headquarter information is also there.

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ConclusionIn conclusion it can be said that both companies are providing luxurious cars to their customers but have a different perspective on the type of target markets they are aiming for in their sites.

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