Ratecard·2014

most readers are in a two-car household 62% male •

38% female •39% black • 47% white •

mercedes-Benzwww.mercedes-benz.co.za / www.mblife.co.za

Mercedes Benz readers travel in ultiMate luxury; they Believe it is worth paying a higher price for a well-known Brand. they love the finest things in life and enjoy dressing well, networking and eating out at all the right places.

• Circulation: 31 355 (Source: ABC Q4 2013)• 82% LSM 9—10• 83% home owners• 72% Keep up with technology• 53% have a diploma, degree or other qualification• 88% Age 35-55

Source: AMPS DEC 2012 (Jan 2012 - Dec 2012)

Advertising rAtesFull Page R 23 270 Inside Front Cover DPS R 57 620 Inside Back Cover R 24 450 DPS R 41 620 Outside Back Cover R 28 890Inserts R 375/1000 (single sheet) R 428/1000 (2 — 4 pages)

• Special and requested positions -10% premium. • Above rates include agency commission, but exclude VAT. • Advertorial rates include a production fee of 16.5% but exclude agency commission and VAT. • Cancellations after the booking deadline are subject to a 100% cancellation fee. • We reserve the right to review insert rates with two months’ written notice. • All inserts to be approved by Mercedes-Benz SA. • Weight of inserts to be specified upon application.

OvervieWMercedes-Benz magazine is mailed to current Mercedes-Benz owners twice a year. Designed to reward customers, the magazine keeps readers informed about the company’s innovation, design, research and development and environmental initiatives. It stimulates and entertains with lifestyle content including features on leisure, design, fashion and travel. We use award-winning writers and feature prominent South Africans in our interviews. The magazine uses bold typography and stunning photography to achieve a modern and sophisticated look. To complement the marketing communication program, dealer newsletters support direct dialogue between dealerships and their customers. With an ABC circulation of 26 352 copies per issue, Mercedes-Benz magazine communicates the brand’s values to a base of influential customers. The magazine is highly effective for Mercedes-Benz South Africa and also provides access for select advertisers to this much-sought-after audience.

technicAl specificAtiOns Full Page DPSTrim (mm) 280 x 215 * All DPS adverts must be supplied as two single pagesType (mm) 260 x 195 Bleed (mm) 290 x 225

MAteriAlDigital adverts to be created on Mac, supplied in PDF/1x-1a format in high-res (300dpi) and sent via ADSEND or ADSTREAM. An actual-size digital proof of the same PDF/x-1a file must be supplied for colour purposes. Note: A fee will be charged to send ads via ADSEND or ADSTREAM.

cOntAct detAilssenior sales executiveZak Swartz Tel: 021 417 5151 or 076 189 7855 zak.swartz@newmediapub.co.za

sales executive Anel du PlooyTel: 021 417 5166 or 082 786 9517anel.duplooy@newmediapub.co.za

advertising coordinator Michelle KoetenbergTel: 021 417 5184 or 083 475 8059michelle.koetenberg@newmediapub.co.za adstream jhB Danny Hobden Tel: 011 799 7846 ads.za@adstream.com

adsend technical Support Tel: 011 712 5700 support@adsend.co.za

account director Lucinda FletcherTel: 011 263 4810 or 083 659 2121lucinda.fletcher@newmediapub.co.za

M A G A Z I N E

Glamour? Check. Fuel efficiency? Check.

WORDS JEREMY SAMSON PHOTOGRAPHS GULLIVER THEIS

28 29

Nothing takes the edge off a hard day’s work quite like the new CLS 250 CDI. The design epitomises serene calm, while the engine and driving technologies marry decisively powerful performance and real fuel efficiency.

M O B I L E

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Vintage AfricaOne vehicle, four friends, six checkpoints, eight countries, 17 days, 8 000 km and a whole lot of Africa time… Team Longo Sholos share their unforgettable experience of the 2012 Put Foot Rally.

There are few better vantage points of the expansive Etosha Pan than from behind the wheel of a 1961

Mercedes-Benz 190C ‘Fintail’. 2 500km down in four days,

5 500km to go in the next 16 days...

WORDS MARC CLOE TE PHOTOGR APHS MARC CLOE TE AND HAYLE Y COCKS

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P erhaps I’ve outgrown the theatrics of

Top Gear presenters Jeremy Clarkson,

James May and Richard Hammond in

rehearsed guise, but it was difficult not to get

excited by some of the impressive metal charging

through the tight and twisty 2.4 km street circuit.

From my seat outside the stadium at the

starting point, there was a good view to be had

of various machinery (Mercedes-Benz SLS,

McLaren MP4-12C and Lamborghini Aventador,

among many others) in the hands of celebrities

like The Stig, Nürburgring queen Sabine Schmitz,

Tiff Needell and the Top Gear trio.

Some say that the highlight of this year’s Top Gear Festival, which took place in and around the Moses Mabhida Stadium in Durban in June, was the roaring street circuit and not the hyped-up stadium show itself. And they’d be right.

BIRD FLIES AT TOP GEAR FESTIVAL

WORDS MINESH BHAGALOO PHOTOGRAPHS DAIMLER

M O T O R D R O M E

FROM LEFT: 1. Mercedes-Benz SLS AMG Roadster lights up the Durban street circuit. 2. An expectant crowd at the Moses Mabhida Stadium awaiting the Top Gear trio. 3. Sam Bird’s F1 dashboard. 4. Mercedes Benz SLS AMG lines up a McLaren MP4-12C. 5. The SLS awaits its next prey.

But the absolute highlight, especially if you’re

an F1 fan, was the Mercedes AMG Petronas

Formula One car piloted by GP2 Champion Sam

Bird. Now, this was not just some makeshift

promotional car used in shopping malls to

promote the team – this was the real deal, one of

the actual championship cars, dubbed internally

by Mercedes as the MGP W02 and used in last

year’s Formula One season.

Couple all this with a street circuit, which

unlike a racetrack allows for spectators to get

quite close to the action, and you have a winning

combination. Especially in a country that last saw

a real F1 race in 1993. And I bet you didn’t know

this, but the first car to carry the name Mercedes

was in fact a racing car.

Any F1 fan will tell you no sound on the planet

compares to that of an F1 car, and listening to

Merc’s Silver Arrow shriek through that seriously

tight circuit, with the sound of 18 000 rpm

reverberating off tunnels and buildings was spine-

chilling. Not to mention that Bird happens to be

the test driver for the Mercedes F1 team, so that

car was pretty much his office. And he made

this known to lesser-powered metal, pushing

that 2.4-litre 8-cylinder power plant to the end

of more than just its lower gears. The concrete

barriers on that circuit were narrow (ask Schmitz

and Needell about their ‘moments’) and F1 cars

are wide, commanding more than the better part

of a standard lane.

But Bird gave the crowd their money’s worth,

snaking the Silver Arrow past grandstands and

through intersections as though Nico Rosberg

himself was on his tail. To prove just how quick

the Petronas was, the organisers would let the

more street-legal machinery take off first in a drag

race, giving them more than just a head start. But

Merc’s F1 toy would reel them in, in less than half

a lap, crossing the finish line with nothing else in

sight – not even agile superbikes. Every time the

Arrow drove past, the crowd simply roared and

time stood still for a few seconds.

The sound of the SLS AMG coupé pace car

was also quite special: the 6.2-litre V8 under that

phallic bonnet has quite a distinctive war cry of its

own. And how theatrical it all looks with an SLS

leading other supercars into battle…

The Mercedes-Benz stand in the outdoor

exhibition area was one of the best at the show,

exuding that premium feel so characteristic of the

brand. To celebrate 45 years of Affalterbach (the

home of AMG) glory, some proper AMG monsters

in the form of the SLK 55, CLS 63, CL 63, and

C 63 sedan were on show. The crowd-stopper,

though, was the C 63 Black Series, with its

serious dark side.

Guests and members of the media were

treated to a lavish Mercedes-Benz VIP area where

champagne flowed and high-end cuisine was on

offer. Good business and good brand building

were the order of the day, especially for those

customers who have never seen the AMG range

shoulder to shoulder.

I reckon, considering that Top Gear is a British

show, this German manufacturer stole a fair

share of the limelight. Perhaps it’s time for

a German Stig.

Sam Bird, GP2 Champion and test driver for the Mercedes F1 team

1 2 3 4 5

igh heels, bare feet, scarlet lips and

white mascara… There was full-tilt

glamour and a festive buzz when

fashionistas gathered at Cape Town’s City Hall

and at the International Convention Centre this

winter to applaud the creativity and productivity

of our local designers.

The fashion extravaganza showcased top

names including David Tlale, Lalesso, Tart, Adriaan

Kuiters, Spero Villioti, Thula Sindi and Stefania

Morland. Crowds were kept in awe by the riot of

vibrant colour (brilliant orange is the new black).

Impressively choreographed catwalk shows offered

it all, from maxi dresses in exciting prints to

M O M E N T S

81

HWORDS NATANYA MULHOLLAND PHOTOGRAPHS AFI .COM

With blue-chip corporate sponsorship behind it, our fashion industry is blossoming beautifully.

MERCEDES-BENZ FASHION WEEK CAPE TOWN

Bryan Ramkilawan, Dr Martin Zimmerman

Patricia de Lille, Dr Precious Moloi-Motsepe, Sonya Booth

Brian Habana, Gavin Rajah

Dr Precious Moloi-Motsepe, Jane Raphaely, Pnina Venster

Bryan Ramkilawan, Selvin Govender, Barbara Lenhard, Florian Gast

Malcome Klûk, Christiaan Gabriel du Toit, Mark Lottering

80

minuscule latex mini skirts and see-through lacy

evening gowns.

As one gorgeous model after the next glided

down the catwalk with cool mesmerising stares,

guests were spoilt with show after show of

stunning designs, presented in inspired ways.

Each of the 28 shows was orchestrated ito

capture the particular designer’s individuality,

flavour, style and sensibility. In the darkness,

cellphones were alight as fashion bloggers and

editors tweeted breaking news of the latest and

most exciting creations.

As title sponsor of Mercedes-Benz Fashion

Week Joburg, Mercedes-Benz Fashion Week

Cape Town and Mercedes-Benz Fashion Week

Africa, the brand joins the fashion capitals of

the world, such as Berlin, New York, Paris, Milan,

Moscow and London.

Members of the fashion media, photographers,

fashion buyers, artists and fashionistas lapped

up the enormous creative energy that was

palpable throughout the four-day event. ‘We

strive to create space for the values which design

and fashion stand for: innovation, creativity and

passion,’ said Dr Martin Zimmermann, President

and CEO, Mercedes-Benz South Africa. ‘The

theme for Mercedes-Benz Fashion Week Cape

Town was “Icons in the Making” and as Mercedes-

Benz celebrates 60 years of a very special icon,

the SL Roadster, it was only fitting to present the

latest SL 63 AMG roadster to the show-goers.’

Mercedes-Benz is now actively involved in

fashion events in 30 countries on all five continents.

For fashion to flourish, designers need events

such as these to showcase their work to buyers,

to stimulate creativity and exchange ideas and to

inspire the wider community with their craft.

Continuously strengthening its commitment to

the fashion industry, Mercedes-Benz looks

forward to Mercedes-Benz Fashion Week Africa

in October, as well as related events over the next

three years.

Cape Town head office: New Media House, 19 Bree Street, Cape Town, 8001 | Tel: (021) 417 1111 | Fax: 086 249 0111Johannesburg office: 5A Protea Place, Sandton, 2196 | Tel: (011) 263 4784 | Fax: 0860 509 6856www.newmediapub.co.zaNew Media Publishing (PTY) Ltd (“New Media”) will check material provided for publication by clients or their agents, but will not be liable for any losses or expenses suffered by any person as a result of errors contained in such material. The client accepts that New Media acts on behalf of the client when publishing such material and indemnifies New Media against any loss or expense New Media may suffer or incur should any such material be provided by the client. New Media reserves the right to reject advertising at its sole discretion.

Advertising deAdlinesIssue 2 Booking deadline Material deadlineOct’14 25 Aug ‘14 01 Sept ‘14