Vladimir Oane

Web maniac. Founder and CEO at uberVU.com, a social media monitoring & analytics system.

Applying customer development in

real life

Customer development is all about testing assumptions

1. The BIG idea & vision

Making sure you are not deluding yourself. We did...

Phase 1: Delusions

Lessons learned

Engage your users before building anything

Make sure you are solving a problem by...

…. asking the right questions

Phase 2: Reality check

2. Building the right features

Make sure you don’t broke it by design

Phase 1: Cool factor

“Wouldn’t be cool to ….”

Phase 2: Purpose driven development

“Let’s see if this solves our customer’s problems”

Introducing bug/complaint driven development

Lessons learned

Test any product features … even before you write code

The biggest problem for a startup is people not using the product

3. Communicating

What to tell people about your stuff

Phase 1: Blind messaging

Customers

:)

Customers Channels

:)

FunnelCustomers Channels

:)

Phase 2: Improvement

Lessons learned

Design with customers in mind

Test your acquisition channels

Understand your funnel

Don’t be stupid!

TEST

Thank you!What a terrific audience!