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Video Programming / Community Experiences / and More

ADVERTISING / MARKETING / EXPERIENTIAL / PARTNERSHIP

2012 - 2013

ON-LINE AUTO RACING INTERACTION

INFO, OPINION, COMMENT - THE UNFILTERED TRUTH

May 2012

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AUTO RACING - WHERE THE FANS ARE. ON THE INTERNET.

SHAKEDOWN is a -supported Video Show PLUS Experiential Marketing add-ons.

SHAKEDOWN on /DRIVE is what’s missing in racing - THE UNFILTERED TRUTH - about the

teams, technologies, people, action. Beyond the PR spin / traditional ‘expert opinions’ -

• A landing-point for authentic fan interaction via On-line Content and Live Events.

• A platform for SHAKEDOWN’s commercial partners to engage our fans and -

BUILD BRAND AWARENESS

CREATE AUDIENCE DIALOG

DRIVE BUYING CONSIDERATION and SALES

GAIN ACCESS TO CONSUMER INFO and FEEDBACK

PROMOTE ‘PASSION BRANDING’ for products / services

TRIGGER BRAND RELATIONSHIPS and LOYALTY

SHAKEDOWN is part of - www.youtube.com/DRIVE - and its distribution

network, with 12,000,000 total views [3,000,000 / mth] and 80,000 loyal subscribers, to date.

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AN AUTO RACING VIDEO SHOW AND MORE.

• PROGRAMMING

ADVERTISING

BRANDED INTEGRATION

CUSTOM CONTENT

PRODUCT DEMOS

12,000,000 reach

• MOTORSPORT MARKETING

SPONSORSHIP

EXPERIENTIAL EVENTS

ENDORSEMENTS

MEDIA PR

23,000,000 reach

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THE SHOW - THE UNFILTERED TRUTH ABOUT AUTO RACING.

ShakeDown shows also inventoried on www.youtube.com/LeoParente / PDCAblog.blogspot

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THE MARKETING - A HANDS-ON CONNECTION WITH THE SPORT.

ShakeDown comes from motorsports. So, we engage the sport with credibility.

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A DIRECT CONNECTION WITH THE RACERS.

ShakeDown interacts with stars of motorsport to get the true story, not the PR fluff.

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A VARIETY OF SHOW FORMATS FOR A DIVERSITY OF TOPICS -

The HOW, WHY, and WHAT’S COOL in Auto Racing. That’s SHAKEDOWN.

AN ENTHUSIAST’S LENS INTO THE AUTO RACING WORLD.

WHAT’S REALLY HAPPENING IN RACING

EXPLAINING HOW RACING REALLY WORKS

PRESENTING THE PASSION OF RACING

MOTORSPORTS MARKETING EXPOSED

’BEHIND-THE-SCENES’ FACTS AND FICTION

UNFILTERED PROFILES AND PERSONALITIES

REAL ‘HOW-TO-RACE’ TEACHINGS

‘AT-THE-RACES’ TRACK VISITS AND INTERVIEWS

UNIQUE AUTO RACING PERSPECTIVES and more.

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PLUS, BIG EVENTS PROGRAMMING -

NURBURGRING 24 HR RACE VISIT

ONE-ON-ONE VIP INTERVIEWS

‘25 HRS OF THE LE MANS 24’ LIVESTREAM

WITH TOPICS THAT ATTRACT ATTENTION.

Click on the left-side images to view the shows, to check view-counts, and the comments.

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THINK OF SHAKEDOWN AS …. ‘AUTO RACING INFO / OPINION’ MEETS -

THE COLBERT REPORT [news snarking] …..

TOSH.O [video clip humor] …..

ESPN SPORTSNATION [fan interaction] …..

AND A TONE THAT CONNECTS WITH TODAY’S VIEWERS.

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SHAKEDOWN CONNECTS BECAUSE WE SPEAK TO -

Stories themed in ways that create ‘Buzz’. That’s SHAKEDOWN.

A STYLE TUNED TO WHAT’S ON PEOPLE’S MINDS.

ASPIRATIONS

ANXIETIES

DAVID vs GOLIATH

GLITZ and GLAM

HOW TO’s

NEW TRENDS

PERSONALITIES

CONTRARIAN VIEWS

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THE SHAKEDOWN VIBE IS SOCIAL, COMMUNAL, AND INTERACTIVE.

• SHAKEDOWN is found all across the Internet -

AN AUDIENCE CONNECTION THAT’S ACCESSABLE.

…..and more.

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BUILT FOR BRAND MARKETING.

BRANDING OPPORTUNITIES FOR THE SHOW AND EXPERIENTIALS -

TITLE / PRESENTING SPONSOR

ASSOCIATE SPONSOR

PERSONAL ENDORSEMENT

CATEGORY-EXCLUSIVE PARTNERSHIP

MOTORSPORT EVENT PARTNER / SPONSOR

CUSTOM-BUILT MARKETING PROGRAMS

CUSTOM-PRODUCED FEATURE SEGMENTS

SPONSOR PRODUCT INTEGRATION

SPONSORED SPECIAL SEGMENTS

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THE NUMBERS AND METRICS.

SHAKEDOWN IS PART OF THE CHANNEL -

80,000 /DRIVE SUBSCRIBERS, to date

12,000,000 /DRIVE VIEWS, to date

GENDER - 93% MALE / 7% FEMALE

AGE - 4% 13-17 / 35% 18-34 / 27% 35-44 / 21% 45-54 / 13% 55+

INCOME - $50,000 and ABOVE, The Typical Racing Fan

VIEW SOURCE - 20% EMBED, 26% MOBILE, 54% YOUTUBE

RETENTION - 3 TIMES BETTER VS YOUTUBE AVERAGE

ENGAGEMENT - WELL ABOVE YOUTUBE AVERAGE

LIKES / DISLIKES - 1000 to 1 POSITIVES vs Negatives

18,000 SHARES / 29,000 FAVORITES ADDED, to date

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14 PDCA Inc. • 212 396 9303 • 917 656 0274 • leo-parente@pdcamarketing.com

STARTING THE PARTNERSHIP.

INTRODUCTORY OFFER DELIVERABLES -

PRESENTING SPONSORSHIP POSITION ON SHAKEDOWN - 3 MONTH TERM.

ADVERTISING INSERTION - PRE-SHOW / 12 SHOWS.

3 SPECIAL CONTENT / BRANDED SEGMENTS.

1 CALL-TO-ACTION PROMO / LEAD GENERATION.

LINK TO YOUR COMMERCE SITE.

3 LIVE MOTORSPORT EVENTS / FAN INTERACTIONS.

3 PERSONAL APPEARANCES.

FEE $3,500 per month Net travel expenses for any agreed-upon in-field content production.

Fee based on $25CPM and a discounted 25,000 views per ShakeDown [33,000 SD average, to date] and

40,000 audience reach per live event. A Performance Bonus for views > 50,000 per show to be negotiated.