experiential mktng
TRANSCRIPT
Appealing to SensesAppealing to Senses
Experiential Marketing connects brand with Customer through an emotional experience
• Sight• Hearing• Touch• Smell• Taste
Some ResearchSome Research• 64% said Experiential Marketing was
effective as making brands and product memorable
• 89% want to try out products before they buy them
• 83% agreed Experiential Marketing is more personal than other forms of advertising
• 58% say taking part in Experiential Marketing encourages them to buy a product
• 64% who had taken part in Experiential Marketing told someone else about it