automated video marketing system & video seo - automotive & real estate solutions

SiSTeR Technologies (Q2 2011)

Driving engagement,

leads, and sales

through innovation,

dedication, and

customer support

since 2003.

04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 1

Content

• Video & Distribution Page 3

• iPad Page 7

• vSHOC 1

• vSEO Page 14

• Facebook & Social Page 18

• Proven Results Page 21

• VCL 2012 Page 26

• Service & Support Page 31

• The Competition Page 34

About SiSTeR

History• Founded in 2003 - Leading automotive video provider since 2005.

• Serving over 5,000 dealers – Largest OEM, dealer groups & 25+ resellers.

• Awarded the patent for Pic2Vid - Applied 2003-2004. Granted 2.1.2011.

Achievements • VidBrid – Dealer branded video with TrueVoice, CPO and vehicle history.

• Best vSEO – Largest network on YouTube with video mapping to Goggle search.

• vSHOC – Web 2.0 microsite for vSEO, YouTube, Facebook and dealer site.

• Mobile – Video player and vSHOC switch automatically from web to mobile.

Coming soon (VCL2012)

• Bilingual – English & Spanish language videos now available.

• 4DF Player & Publisher – Includes 3rd party apps and calls to action.

• VidLead – a special version of vSHOC used to generate leads response.

• iContent – Full Motion video captured and VidLead using iPhone & iPad.

04.10.2011**** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****

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Best Video Production

1st impression matters the most! (More than 90% views are beyond dealer’s website)

04.10.2011**** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION ****

3

16:9 Widescreen• Widescreen format is the new standard for

best video presentation – 33% larger, no black bars.

VidBrid• Video hybrid technology that includes the

dealer’s logos, pictures and contact information for enhanced dealer branding as well as synchronized text overlay.

TrueVoice• Voice over technology features male or

female human voice narration.

• Most important features / benefits of each vehicle are described in details.

CARFAX / CPO• Video informs of vehicle’s history & OEM

certification – only from SiSTeR.

4DF Player

The 4DF player increases the ROI of 3rd party product 5-10 times.


Innovation….• The 4DF player is the only player that can

accepts any 3rd party app.

• Upon clicking on the app, the player pauses and the desired action is performed.

• The player can be embedded in any social site, email and blogs in few seconds.

• Any service provider can be integrated.

Examples…• “Contact me”, Credit Applications, trade-in

valuation forms, more…

• Extend the reach of chat into Facebook, Twitter and blogs.

• Video and pictures presentation of the dealership, service and parts departments.

• Vehicle history reports, certifications, coupons and similar marketing content.

Industry Standard

The 3DF player ensures delivery and best ROI for dealers - everywhere !


Video Integration• The SiSTeR player (3DF) is the mostly widely

used in the industry.

• The 3DF SDK provides partners with full control of size, player behavior, background pictures etc.

• Automatically switches between Flash and HTML5 versions – works on every computer and mobile device.

Industry Partners (partial list)

• AutoONE media

• AutoTrader.com

• BZ Results

• Cars.com

• ClickMotive

• Cobalt

• Dealer.com

• Dealerskins

• eBizAutos

• eCarList

• Ford Direct

• TK Carsites

• ReyRey

• VAST.com

3rd Party Distribution

SiSTeR increases the ROI of 3rd party leads providers by 15-20%.


Distribution Sites• Videos distributed and integrated on 3rd party

sites such as AutoTrader.com, Cars.com and VAST Network.

• Direct API with AutoTrader.com ensures instant video distribution and publication.

• Best integration with Cars.com – full display layer and dealer’s branding.

360° View of User Behavior• Only SiSTeR’s player is used by all 3rd party

providers – tracking user behavior across all distribution sites.

• Dealer can compare performance and ROI of advertisement across all 3rd parties.

iPads and Tablets


• More than 20,000,000 sold.

• The fastest selling device of all time.

• iPad propelled Apple to become the 2nd most valued company behind only Exxon-Mobil. (passed Microsoft & Google in 2010)

Disruptive Technology

Do 20,000,000 iPad users buy cars? How do they see you? 04.10.2011 **** VCL2011.5 (Q2 2011). CONFIDENTIAL INFORMATION **** 8

Fastest Selling Device • More than 20,000,000 units sold.

• 7 million units sold in Q1 of 2011.

• More than 500,000 iPad 2s sold in the first weekend of introduction.

• $25B revenue and $6B profit in Q1-2011. More than double the Q1-2010 profit.

• PC sales are hurt as consumers shift to iPad - 10.6 % in Q1-2011.

The Impact on Car Dealers …• As consumers shift to mobile and tablet

devices, video become critical (small screen, bad UI experience with many windows).

• The usage and application of iPad & iPhone by sales people is exploding (see iContent).

http://tech.fortune.cnn.com/2010/10/05/how-many-ipads-has-apple-really-sold/

20,000,000 People Buy Cars?

Are you paying for this? Can you trust your business with them?


What’s the Problem?• Most video providers (except SiSTeR) rely on

Flash® player and Flash® video.

• iPad and iPhone do not support Flash® and unlikely to do so in the near future.

How They Treat Your Clients? 1. ADP / Cobalt / BZ Results (DMi video) – a

black layer opens, nothing plays.

2. HomeNet video (Flick Fusion video) – a black square, nothing plays.

3. Cars.com (DMi video)– an external page opens but remains white. Nothing is displayed.

4. AutoTrader.com (UnityWorks video) – a message displayed “please install the latest version of Flash” (but there isn’t any …)

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3

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http://www.youtube.com/watch?v=yqyqRYELCtI

http://www.youtube.com/watch?v=drnIuCkmbAU

http://www.youtube.com/watch?v=lZd2587tGmk

http://www.youtube.com/watch?v=SxGCMU58afE

The SiSTeR Way ...

SiSTeR video is the only one that works on iPad – everywhere!


The Meaning of “Trust”• Our clients trust us with their business – at

SiSTeR we make it an honor and obligation.

• The market expects us to lead – we’ve invested more than a year of development !

How Do We Treat Your Clients? 1. ADP / Cobalt / BZ Results – the video plays in a

separate page - Always works!

2. HomeNet – the 4DF player is integrated in the HN inventory pages - Always works!

3. Cars.com – a dedicated page opens, video & essential information displayed - Always works!

4. AutoTrader.com – the 4DF player is integrated inside AutoTrader.com pages - Always works!

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http://www.youtube.com/watch?v=SxGCMU58afE

http://www.youtube.com/watch?v=lZd2587tGmk

http://www.youtube.com/watch?v=drnIuCkmbAU






vSHOC – Video Showcase


• Web 2.0 is the new standard – data is delivered continuously through web services – providing for instant search and filter results and better UI experience.

• Everywhere – wouldn’t it be nice that potential buyers will see your brand, exactly the same, everywhere on the web ?

• If you use Google Maps you’ve experienced web 2.0.

vSHOC (Video Showcase)

The vSHOC is the ultimate inventory widget.


Innovation Increases Conversion • The majority of visitors to a dealer’s website

abandon in 10 seconds because they cannot find the product they are looking for.

• The vSHOC eliminates the “search again” syndrome by presetting the desired vehicle on top of the dealer’s website – if vehicle has been sold, similar vehicles are presented.

Web 2.0 Technology• The vSHOC data and video inventory are

constantly streamed down to the user to provide instant search and filter results.

• Unlimited number of configurations to include any subset and combination of inventories.

• vSHOC is adaptable and portable to work and play on all web and mobile platforms including phones and tablets

Usage of vSHOC

Dealers can save over $ 10,000 a year using the vSHOC!


Beyond the Dealer’s Website• Facebook - the vSHOC is certified to use as

inventory module on Facebook. (page 13)

• Landing page – as a landing page for traffic from Google & YouTube. (page 10)

• CRM – include the vSHOC in your CRM response to engage the buyers and create quotes that never get stale. (page 25)

• Email & Twitter – the simplest and most cost effective to attract buyers to your inventory.

On the Dealer’s Domain• Single link integration as “Video Inventory”.

• As a mobile site – the vSHOC is designed to play automatically on mobile phones & tablets (including iPhone & iPad).

• On the lot – instant search of entire inventory.

• Sales and training tool.

vSEO (Video Search Engine Optimization)


• 80% of all clicks come from the top three positions of Google’s first page results.

• vSEO is 50 times more likely to appear on Google’s first page than just text SEO.

• SiSTeR’s vSEO uses both YouTube and mRSS feed (VidMap) directly to Google video.

• With SiSTeR the dealer’s top search results are never lost.

http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

YouTube

SiSTeR consistently delivers top search results on Google.


50% of Potential Buyers • YouTube is the second largest search engine,

behind Google.

• 41% of car buyers search YouTube. (Source: Michelle Morris, Google)

• Over 30% of all Google searches are on YouTube (= 50% of potential buyers)

Top Search Results. • SiSTeR uploaded to YouTube 1,000,000 clips

since 2008 (more than all other vendors combined).

• The fastest way to secure top search results that are never lost (utilizing vSHOC, see slide 10).

Increase Digital Presence• Each YouTube page view is registered on

Google index as a separate URL connected to the dealer’s URL – increases the dealer's overall SEO value.

vSHOC on YouTube

“Click here for Price” vSHOC link directs car buyers to VIN-specific video or to similar vehicles (if vehicle is sold). Eliminating the “search again” syndrome dramatically reduces abandonment. vSHOC automatically detects and switches for mobile access.


Direct hit

On Mobile

Vehicle Sold

vSHOC converts YouTube traffic to leads and sales.

VidMap (mRSS Video Sitemap)

90% + of video links submitted to Google are indexed for better SEO!


Innovation • Dedicated domain created for every dealer.• mRSS (media RSS) feeds are submitted by

SiSTeR to Google regularly.• mRSS VidMap is most effective - 99% of all

links are instantly registered by Google.

Direct Traffic• Google clicks directed to the listed vehicle (or

similar if sold) on the dealer’s website via the vSHOC (unlike YouTube vSEO).

• Car buyer remains on dealer site when vSHOC is closed.

Never Lose Your Top Positions• Videos are never removed and new videos

are always uploaded.• Complements existing website SEO

Social Media


• Facebook attracts more visitors than Google.

• Facebook is 2nd largest referral source for video (behind Google).

• People are 5 times more likely to buy upon friend recommendations. (74% vs. 15% ads) .

• Sending potential buyers away from Facebook is a big mistake.

vSHOC on Facebook

vSHOC automatically puts updated inventory in front your best customers.


Target Over 500 Million Users• Facebook is the largest online community.

• Car buyers spends a lot of time on Facebook, searching and asking for friend’s advice.

• 74% are influenced by friends’ recommendations (vs. 15% of advertisement).

Best User Experience• The vSHOC has been certified (white labeled)

and embedded in Facebook since 2009 - the user never leaves Facebook (eliminates negative feed back caused by external links).

• Price, mileage and contact information are displayed upon mouse over.

• vSHOC is always updated and provides instant search and filter results.

• vSHOC provides and maintains consistent user experience across YouTube, Google search and Facebook.

Posting Video on Facebook & Twitter

SiSTeR turns dealer social networking into a sales marketplace.


Direct Post• The “share” icon on the 4DF player allows

users and dealers to post individual clips to Facebook and twitter instantly.

• Vehicles are posted to the users wall for their friend comments and “Like.”

• The share function is available from 3rd party sites including Cars.com and AutoTrader.com.

• The 4DF player displays the dealer’s chat, trade-in and credit app forms on Facebook.

Share for Direct Marketing• Dealer’s sales management and staff can

share inventory and specific vehicles via social networking for lead generation.

Proven Results


• The dealer’s video marketing system is only as good as the results it provides.

• NO other company provides such compelling results as SiSTeR.

• SiSTeR’s proven performance and ROI increase was the basis for OEM and major dealer groups decision to select SiSTeR .

Leads and Calls Increase

SiSTeR’s video-based marketing system delivered 15 times ROI.


National Dealer Group Study• An A/B test by a publicly traded dealer group

with 30+ brands and 100+ dealerships.

• 12 weeks, 5 dealership.

• Over 10,000 unique visitors.

Results• 87% MORE email leads with video

• 69% MORE phone leads with video

Controls• Site visitors were presented identical

inventory and pricing during the same time period.

• Only difference was the appearance of a “Play Video” icon on listing page.

vSEO That Works

SiSTeR vSEO delivers better SEO results than any other system.


Major Dealer Group Study• Major dealer group has 13 dealerships and 9

brands adopt SiSTeR’s vSEO in 2009.

• Dealer’s YouTube channel contains over 2000 videos that are indexed by Google.

• Over 40,000 unique viewers per month. More than 200 related channels.

Results• 40% of organic Google traffic growth within

the first two months.

• 60% Google traffic growth over first year.

• 100% Google traffic growth over 2 years.

Controls• No other major changes were made to the

dealer’s existing SEO or SEM programs.

Lowest Cost of Advertisement

SiSTeR’s cost per view is less than 25% of any other medium.


SiSTeR’s Video Marketing System• Publicly-traded automotive group is using

SiSTeR’s video marketing program exclusively.

• All dealerships have over 1000 video clips in their YouTube channel.

Results• Top search results for all brands, in all

geographic areas.

• Between 2000 – 4000 monthly views per dealership on YouTube.

• Many clips were viewed more than 1000 times.

• Hundreds of new leads generated.

• Total cost per view was less than $0.10

Testimonials

“…We closely monitored leads and calls to dedicated 800 numbers on a week-by-week basis and saw a significant improvement in lead submissions…this was a key factor in our decision to select SiSTeR Technologies….”

Rachel Richards, VP of Retail Strategy, Sonic Automotive

“…We're excited to be working with SiSTeR Technologies…our customers prefer inventory listings that have videos…our testing shows over 10% leads increase on vehicles that included video ”

Ryan Soffa, VP of Product Development, FordDirect

Dealers that value ROI over “just cost” selected SiSTeR.


http://www.dealer-magazine.com/fixed-operations/service/single-article/sister-technologies-selected-to-provide-online-video-for-forddirect-dcpais-service/d2c467fff1.html

http://www.videocarlot.tv/vcl/news/SiSTeR_Technologies_and_Sonic_Automotive.html

VCL 2012


• Since it’s 2003 formation SiSTeR is recognized as the most innovative video provider.

• VCL 2012 brings dealers the products and services they haven’t dreamed of …… yet.

• Bilingual, embedded applications, calls to action, CRM response, full motion video and more…

Bilingual

Spanish version will be rolled as an add-on in June 2011.


Intelligent Production• SiSTeR’s proprietary video rendering system

identifies the vehicle’s most important features to create a unique video.

• Pre-recorded human voice narration is matched with features and overlaid text for outstanding video production.

Spanish and English• SiSTeR’s video rendering system is fully

updated with Spanish language capabilities.

• Dealer’s Latino buyers are offered videos in their preferred language.

• Unique and significant competitive advantage for dealer.

The Publisher

Ask your 3rd party applications provider to register with SiSTeR today !


SiSTeR Players Are Everywhere• SiSTeR’s players are integrated with many

other websites, 3rd party leads providers, Facebook and other social networking sites.

• The dealer enjoys significant ROI lift when third party applications (chat, trade-in and credit applications programs) are utilized beyond the dealer’s domain.

• SiSTeR delivers up to 10 times more exposure to car buyers beyond the dealer’s site.

Publisher Platform• Open to all dealers and service providers.• A call to action icon is embedded in the player. • Upon click the partner’s system receives all

relevant information from SiSTeR and display the appropriate information to the users.

• The dealer and partners enjoy additional exposure on Facebook, 3rd party leads provider and the vSHOC.

iContent

Register to be included in the iContent alpha users group today !


Full Motion Video (FullMo)• FullMo is more effective and engaging than

just “picture stitching” video.

• FullMo videos get up to 100 times more views on YouTube.

• FullMo video production and publication by dealers and 3rd party providers takes too much time, costs too much money and doesn’t scale or distribute easily.

iContent Mobile App• iPhone and iPad ready in phase 1 (June 2011).

• Allows full motion video capturing by dealer’s staff or service provider in just seconds.

• SiSTeR’s platform automatically adds the voice over, music track and text overlay.

• Instant distribution to the dealer’s website, 3rd party leads provider, Facebook and vSHOC.

http://www.youtube.com/user/sisterwrappers#p/search/0/JSijgt_ylM8

VidLead

Give buyers a personalized and updated response over static email.


Sophisticated Lead Response• Most dealers acquire enough leads while

conversion ratios remain low.

• Engaging and sophisticated lead responses can provide significant conversion lift and competitive advantage at virtually no cost.

VidLead on vSHOC • Secured access to the dealers’ sales staff.

• Create a targeted and private (tokened) vSHOC with specific inventory.

• Link to the targeted vSHOC can be included in any email, text messages, Facebook and Twitters posts.

• No more outdated quotes – new vehicles that match the filter criteria are automatically displayed when the vSHOC is opened.

• VidLead is included in the iContent.

Service, Support & Analytics


• SiSTeR does one thing (video-based marketing systems) and does it the best!

• 25 engineers and support team are dedicated to enhance dealers’ digital marketing quality.

• Fastest cycle time, 100% uptime guaranteed.

• Most sophisticated production, distribution, and user behavior reporting system.

100% Availability

Does your phone or cable provider guarantee 100% uptime?


Amazon = Scalability • Only SiSTeR utilizes the Amazon cloud

computing platform for video rendering.

• Thousands of servers and massive computing power are available instantly – ensures 12 hour or less cycle time.

Akamai = Reliability• SiSTeR utilize Akamai CDN to serve videos

from more than 100,000 servers on the edge - fastest response playback possible.

• SiSTeR’s videos are always up and always ready – 24x7, year-round.

• 100% uptime is guaranteed.

Reporting

Only SiSTeR can deliver 360° view of user behavior.


360° View of User Behavior • SiSTeR’s players are embedded in all sites.

• In player tracking module reports all user activities to the centralized data base.

• Only SiSTeR provides user’s behavior reports across all sites including dealer site, 3rd party sites, YouTube, Google and Facebook.

• Rendering, publishing and campaigns reports are available.

Dynamic & Analytical• Reports are always available for any date

range and delivered in seconds.

• Sophisticated campaign tracking and ROI measurement – down to the level of a single vehicle on any site.


Competitive Analysis

• Many claim to compete with SiSTeR but no one claims to offer as much as SiSTeR does.

• When evaluating a competing video vendor consider features, scalability and proven experience.

• SiSTeR holds the patent for Pic2Vid process.

• No other company can scale and provide redundancy as SiSTeR does.

Side by Side


Dealer.com AutoTrader / UnityWorks

DMi / Cars.com

SiSTeR

Human Voice

16:9 Widescreen Production

VidBrid (integrated dealer’s branding)

CPO and CARFAX

Distribution to ATC and Cars.com

vSEO via YouTube

vSEO via mRSS Feed (VidMap)

iPad

Video Inventory Widget (vSHOC)

Facebook (video inventory)

VidLead (Tokened vSHOC)


Contact SiSTeR

Toll Free: 866-913-1388

Direct: 972-855-3500

Email: [email protected]

www.sister.tv

4144 N. Central Expressway | Suite 710

Dallas, Texas 75204

automated video marketing system & video seo - automotive & real estate solutions

Automotive

mobile video player

sister player

df player innovation

video distributionpage

video mapping

motion video

df player publisher

player behavior