van ons at wordcamp antwerp: wordpress, just another interface
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“Lanching rockets from a farm.”
Rijke weboplossingen zo duidelijk als een koe. Rich web solutions as clear as a cow.
Wildgroei of tools• Website with WordPress
• Administratie with Exact Online
• CRM with Salesforce
• Mailings with Mailchimp
• Business processes SAP of AFAS
Shift from promotional to business processes.From WordPress (of alternatives) to SAP, Exact Online,
Salesforce.
Everything integrated. One holistische
experience for everyone. Businesses, Departments, People, Tools.
From promotional to business processes
• Other targets
• Other people and business units involved
• In real life those departments are in total war.
Assignment
• Platform for 9.000 users
• 1 Fte for user management and Salesforce content manager
• 11 content categories
Resultaat
• No FTe’s for website management.
• No FTe’s for CRM management.
• Everybody in the organisatie is active as a Business Consultant (Sales was already in charge of CRM processes).
Case 2: Van MokumBeautiful design brands in 3 WooCommerce shops,
feeded from one Exact Online Instance!
Van Mokum
• Q2 2015: Store voor B2B orders in Nederland
• Q4 2015: Store voor B2B orders in Duitsland
• Q1 2016: Store voor B2C orders in Nederland
Workflow• Products based on Classifications in Exact Online
• Stock positions from Exact Online
• Syncing Images between WooCommerce instances.
• Unlimited amount of shops, maande from one ERP instance. Platform independent.
“Nowadays 60% of the orders are placed online.”
This saves 20 minuten per order. Time they can invest in acquisition and support in stead of time-consuming data-entry.
“Grow your Business by Connecting WordPress. Capitalize your dataset!Example: Brand Stores, leasen aan partners and
suppliers. wijnwinkel.nl: …
Learnings• Grow in our business and business of our customers is in
making perfect connections.
• Different tools used by different people.
• Working with Middleware makes you less dependent of platform and infrastructure quality.
• Keep-it-Simple: always try to make simplex connections. Triangles are killing.
From Promotion to Business Processes
• Webshops - f.e. white-label - filled from your ERP.
• Let your users keep CRM-data up-to-date.
• Let your users subscribe to events.
• Less FTe’s needed for data-entry.
• Keep Content up-to-date from business processes and workflows that are already there.