using podcasts and webinars for training
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Using podcasts and webinarsfor training
Karen McNulty
3rd August 2012
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Today
• What are podcasts and webinars?• When to use them for training• Setting up podcasts and webinars• Examples• Marketing them to delegates
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Podcasts
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A podcast is a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.
Wikipedia
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Where do you find them?
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Locations
• iTunes• Other mobile marketplaces• On business websites
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http://itunes.apple.com/gb/podcast/projct-management-training/id348527757
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On websites
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On websites
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When to use them for training
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Training• Demonstrate expertise to a wider
audience• Support distance learning • Supplementary material• A record of training events• Training support using feedback from
face to face sessions
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Making a podcast
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What do you need?
• Best quality microphone you can afford• Room with good acoustics, soft
furnishings• Can use a PC – Audacity• Or Mac – Garageband• Both come free with computer
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Example
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Hosting
• Once your podcast is complete• Common to use your website• Upload link to your podcast to iTunes
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iTunes help
• http://www.apple.com/uk/itunes/podcasts/specs.html
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Podcast tips
• Must be free• Useful and factual• Encourage feedback• Best if on iTunes• Use website for supplementary material
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Marketing your podcast
• Upload to iTunes• Add to your website• Email marketing• Inform delegates at other training
sessions
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Webinars
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Web conferencing (webinar) refers to a service that allows conferencing events to be shared with remote locations. In general the service is made possible by Internet technologies, particularly on TCP/IP connections.
Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer.
Wikipedia
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Where do you find them?
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Locations
• On business websites• By invitation
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Website
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Email invitation
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When to use them for training
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Training
• For engagement• When travel is not practical/distance
learning• Keep training costs down• Make money as supplementary support
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Making a webinar
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What do you need?
• Good quality headset or telephone• Quiet room• Service provider• Have a backup plan
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Service providers• www.gotomeeting.co.uk/fec/webinar• www.workcast.co.uk/webinars_live_and_on_d
emand• www.clickwebinar.com • www.megameeting.co.uk• www.zentation.com• www.anymeeting.com
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GoTo Webinar
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Example 1
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Example 2
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Registration
• Don’t ask too many questions• Confirm registration
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Webinar tips
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Create new material
• Use less than in a classroom• Tailor for online audience
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Set up a practice webinar
• Do this with one or two colleagues• Avoids glitches• Familiarise with the software
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Other tips
• Have a goal• Use an effective title• Make sure the service supports your
documents• Early registration• Follow up
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Marketing your webinar
• Can be used as a marketing tool for other services
• Your website• Press release and online PR• Tell existing trainees
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Using podcasts and webinarsfor training
Karen McNulty
3rd August 2012