calpact training: webinars and web forums for health best practices
DESCRIPTION
Organizations and agencies across the public health, healthcare and non-profit sectors are increasingly using online webinars or web forums as a dynamic and cost effective medium for hosting a variety of trainings, discussions, and meetings for diverse audiences located both near and far. In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, Hannah Laurison and Livia Rojas from ChangeLab Solutions, and Lotta Chan and Star Tiffany from the Public Health Institute shared best practices, lessons learned, and examples of how to successfully plan and produce webinars/web forums for your organization. To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions. To hear the recording from this webinar and access other resources, please visit: https://cc.readytalk.com/cc/s/meetingArchive?eventId=a6d7n24l70bm&campaignId=crxb9rahyccq Follow Us on Twitter: @CALPACT Facebook: http://www.facebook.com/CALPACTUCB Website: www.calpact.orgTRANSCRIPT
Welcome to the Webinar!
Webinars and Web Forums for Health Best Practices
We will begin shortly…
!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Today you’ll be hearing from…
!
Hannah!Laurison!Senior!Planner/Program!Director!
ChangeLab!Solu;ons!
Lisa!Peterson!New!Media!Educa;on!Specialist!
CALPACT!
Livia!Rojas!Events!and!Webinars!Manager!
ChangeLab!Solu;ons!
Star!Tiffany!Communica;ons!Specialist!Public!!Health!Ins;tute!
LoJa!Chan!Communica;ons!Specialist!Public!Health!Ins;tute!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Agenda
• Review of session objectives • Introduce speakers • Hannah Laurison/Livia Rojas ~ ChangeLab Solutions • Lotta Chan/Star Tiffany ~ Public Health Institute • Conclusion
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Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Objectives
• Understand!how!webinars/web!forums!can!be!used!for!enhancing!delivery!of!training,!outreach,!and!technical!assistance!
!• Learn!how!to!successfully!use!compelling!audio!&!visual!content!!• Learn!;ps!for!how!to!choose!the!right!technology!and!the!
appropriate!team!to!coordinate/market!your!webinars!!• Iden;fy!strategies!and!tools!for!measuring!impact!and!
overcoming!challenges!!• See!examples!of!how!webinars!and!web!forums!are!being!
successfully!implemented!
!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
How to Participate • Please!ensure!your!phone!line!is!on!mute!by!entering!*6!
• Send!our!speakers!a!ques;on!or!comment!using!the!chat!box!func;on!
• Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally!
• We!will!reserve!your!ques;ons!for!our!Q!&!A!session!right!aVer!each!speaker!!
• Slides!will!be!posted!online!aVer!the!webinar!–!link!will!be!shared!with!all!par;cipants
!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
What%is%your%experience%in%organizing%webinars?%
This!is!my!first!;me!even!aJending!one!
I!haven't!organized!one,!but!I!love!aJending!them!!
I!have!helped!organize!a!few!
I!will!be!organizing!them!and!I'm!so!excited!!
I!have!organized!several!
4%!
14%!
7%!
11%!
64%!
Webinars & Web Forums for Health Best Practices
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Hannah!Laurison!Senior!Planner/Program!Director!
ChangeLab!Solu;ons!
Livia!Rojas!Events!and!Webinars!Manager!
ChangeLab!Solu;ons!
Presented by Hannah Burton Laurison, MA
Senior Planner & Program Director
Livia Rojas, MSW Events & Webinars Manager
Webinars:
A Tool for Public Health
Agenda
Introduction The what & why of webinars
Interview How to get management support
Interview Selecting the appropriate technology
ChangeLab Solutions creates innovative law and policy solutions that transform neighborhoods, cities, and states. We do this because achieving the common good means everyone has safe places to live and be active, nourishing food, and more opportunities to ensure health. Our unique approach, backed by decades of solid research and proven results, helps the public and private sectors make communities more livable, especially for those who are at highest risk because they have the fewest resources.
HANNAH BURTON LAURISON Senior Planner & Program Director
LIVIA ROJAS Events & Webinars Manager
Poll question: What resource would help your organization/agency to offer webinars: • Funding, funding, funding • Management buy-in: building a case • Technology: identifying the best fit • Community: help with best practices
A familiar sight
Webinars present opportunities
Expand your reach
Creative Commons Flickr: Fernando Candeias
Cost effective
Reach disperse populations
Easier on staff
Less carbon footprint
Creative Commons Flickr: WGroot
Webinars)
Expand)your)reach)
Cost)effec6ve)
Reach)disperse)
popula6ons)
Easier)on)staff)
Less)carbon)footprint)
Why embrace webinars?"
Management support Creative Commons Flickr: UC Irvine
Build a case
Creative Commons Flickr: Pinprick
Survey peer orgs
Cost effective
Creative Commons Flickr: moussieu eric3
Fund technology & dedicated staff
Build a Case for Management Support"
))))))))))))))1Survey peer organizations ))))))))))))))2Determine
cost ))))))))))))))3Fund technology &
dedicated staff
Selecting the Technology
Creative Commons Flickr: ToastyTreat87
Selecting the Appropriate Technology"
))))))))))))))1Identify goals & assess capacity ))))))))))))))2Compare
webinar platforms
))))))))))))))3Leverage existing
resources
Identify goals & assess capacity
How many people will the tool accommodate?
How much does it cost?
Which features will you need?
How is audio handled?
Do you want to record webinars?
Webinar vendor considerations"
Compare webinar platforms
Leverage existing resources
Creative Commons Flickr: DigitalNative
Technology is good…
BUT IT HAS A DARK SIDE
Creative Commons Flickr: FabulousMasterpieces
• Cats are a popular domesticate pet.
• Bill Murray voiced Garfield in the 2006 movie.
IS THIS slide hard to read?
Creative Commons Flickr: FabulousMasterpieces
220 million domestic cats in the world
Photo: Stockxchange.com
Know your audience
Read…
Read (some more)
thegoodmancenter.com
DISCLAIMER The information provided in this discussion is for informational purposes only, and does not constitute legal advice. ChangeLab Solutions does not enter into attorney-client relationships.
ChangeLab Solutions is a non-partisan, nonprofit organization that educates and informs the public through objective, non-partisan analysis, study, and/or research. The primary purpose of this discussion is to address legal and/or policy options to improve public health. There is no intent to reflect a view on specific legislation. © 2013 ChangeLab Solutions
Hannah Burton Laurison [email protected] Livia Rojas [email protected] @changelabworks I facebook.com/changelabsolutions
Q & A for Hannah and Livia • Send!a!ques;on!or!comment!using!the!chat!box!func;on!
• Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally
!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Hannah!Laurison!Senior!Planner/Program!Director!
ChangeLab!Solu;ons!
Livia!Rojas!Events!and!Webinars!Manager!
ChangeLab!Solu;ons!
Webinars & Web Forums for Health Best Practices
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Star!Tiffany!Communica;ons!Specialist!Public!!Health!Ins;tute!
LoJa!Chan!Communica;ons!Specialist!Public!Health!Ins;tute!
Producing a Web Forum: Planning, Marketing and Measuring Impact
Dialogue4Health Public Health Institute
Lotta Chan and Star Tiffany CALPACT New Media Webinar
March 13, 2013
Dialogue4Health www.Dialogue4Health.org
Public Health Institute www.phi.org
Presentation Take-Away
How to choose your Web Forum set-up, presenters,
marketing strategy, ways for engaging participants, and
evaluation strategy
Based on:
Audience Content Capacity
Planning and Coordinating • Planning a Web Forum (WF) • Creating a timeline • Coordinating presenters
Planning a Web Forum • Presenters • Duration of Web Forum • Title, date and time • Registration questions • Audience size • Timeline • Agenda • Registration link
Planning a Web Forum ! 2 to 3 ! 60 to 90 min ! 4 to 6 weeks prior ! Limit required ! Listen only mode ! Set dates and tasks ! Bullet points ! Promote away!
• Presenters • Duration of Web Forum • Title, date and time • Registration questions • Audience size • Timeline • Agenda • Registration link
Creating a Timeline Web Forum May 1st
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk of WF
Day of WF
Post WF
Email Blast
3/20
Test Meeting
3/24
Polling Questions
4/3 4/26
Upload Slides
5/1
Web Page 3/19 5/8
Coordinating Presenters • Contact information • Bios, photos • Number of slides • Test meeting • Green room
Marketing & Promotion • Web Page • Email Blast • Social Media
Web Page • Date/time • What is it about? • Registration link • Recommended
– Bios – Headshots – Resources to review – Links to social
media sharing – Sponsors
Marketing & Promotion
Email Blast • Date/time • What is it about? • Registration link • Recommended
– Presenter names – Headshots – Resources to review – Links to social
media sharing – Sponsors
Marketing & Promotion
Email Blast Marketing & Promotion
Date with time zone
Registration link
Info on speakers
What�s it about? Resources
Email Blast | Poll Question
What words in an email subject line grab your attention?
a. They relate to my field of work b. They use action words like: discover, test, take a stand c. They are catchy or put a twist on a familiar phrase, such as: �Healthy Homes: You Are Where You Live� d. They use a reoccurring form I�m accustomed to, such as: �Upcoming CDPH Webinar� e. They highlight some new tool, finding, or resource f. They are framed as a question g. Other (Please type into Chat)
Marketing & Promotion
Email Blast | things to consider • Schedule
– 4-6 weeks prior – Reminder emails week before and day of
• From…? – Director – [email protected]
• Subject line – Catchy – Short – Branded
Marketing & Promotion
Email Blast | subject line
Test Your Advocacy Fitness: Upcoming Webinar with …
Marketing & Promotion
Advocacy Webinar
Social Media • Facebook & Twitter
– Tag partners – Know your audience
• Pinterest – On the ground visuals! – New board for event
Marketing & Promotion
Cross-posting • Co-sponsors and presenters send to their lists • Direct share to colleagues and partners • Post on Facebook and Twitter of other
organizations • Send to digests, blogs, bulletins:
– Trust for America�s Health – MomsRising – D4H Community
Marketing & Promotion
Engaging Participants • Float Questions • Poll Questions • What to show during Web Forum?
Keep it dynamic!
Q&A Feature
Please submit questions via the Q&A Feature
Please send your questions to
All Panelists
Engaging Participants
Polling Feature
Please 1. Choose your answer, then 2. Click Submit
Engaging Participants
No one can remember more
than three points.
Philip Crosby It takes one hour of preparation for each minute of
presentation time.
Wayne Burgraff
The BIG Day!
• Prepping for the Web Forum
• Hosting the Live Web Forum • Post Web Forum
Prepping for the Web Forum • Technical Dry Run
• Green Room Checklist – Print outs – Set-up – Welcome the presenters – Record – Roles
Hosting Live Web Forum • Use post-it notes with FAQs • Read housekeeping script • Answer technical questions • Direct content questions • Record and save
Technical difficulties? Call 1-866-229-3239 Questions and Comments? Submit them via Q&A Please participate in the polls and click submit
Please complete the Post-Web Forum online evaluation. We need your feedback! Access the Recording and Slides at www.Dialogue4Health.org
Post Web Forum • Update web page • Thank you notes
– Presenters – Sponsoring organizations – Audience
• Statistics
Evaluation & Measuring Impact • Post-Web Forum Survey • Registration/Attendance Ratio • Other Metrics
Post-Web Forum Survey • First ask yourself, What do I want to
learn? • Mix of multiple choice and open-ended
questions • Pilot test
Evaluation & Measuring Impact
Remember! Only ask questions that you�re
willing to do something about the
answers.
Post-Web Forum Survey
• Avoid – Leading questions – Jargon – Emotionally
charged words
Evaluation & Measuring Impact
Do you think that the new cafeteria lunch menu offers a better variety of healthy and palatable foods than the old one?
How do you feel about the new lunch menu compared to the old one?
• Keep it – Brief – Specific – Clear – Objective
Registration/Attendance Ratio Evaluation & Measuring Impact
• D
• Analyze trends – What dates, days of the week, topics,
presenters gathered most attention? – What may have been due to differences in
marketing or target audience? – Weigh # Attending vs. % Attending
Title Date Registered Attended % Attending Webinar 3 3/4/2013 990 482 48.69%
Webinar 2 2/6/2013 1113 555 49.87%
Webinar 1 1/15/2013 410 248 60.49%
• Changes in website visits or pageviews (Google Analytics)
• Number of Web Forums and attendees
Evaluation & Measuring Impact
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Presentation Take-Away
How to choose your Web Forum set-up, presenters,
marketing strategy, ways for engaging participants, and
evaluation strategy
Based on:
Audience Content Capacity
Idea and getting buy-in
Choosing a web
conferencing software
Preparation for and production of Web Forum
Your BIG Day!
Evaluation and measuring
impact
The Cycle of Web Forums
Resources • Email marketing providers
– MailChimp – Constant Contact – Salsa – Vertical Response
• Social media explained – Center for Health Leadership Facebook
and Twitter webinar: http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings/sessions
– CDC NPIN webinar series: http://content.govdelivery.com/bulletins/gd/USCDCNPIN-6f4afd#.UTeITLW7bLA.facebook
• Web conferencing services – WebEx – ReadyTalk – GoToWebinar – iLinc
• Project management – Basecamp
• Evaluation tools – Google Analytics – SurveyMonkey:
http://help.surveymonkey.com/articles/en_US/kb/Design-Tips-How-to-create-and-administer-effective-surveys
Thank You!
Q & A for Lotta and Star • Send!a!ques;on!or!comment!using!the!chat!box!func;on!
• Click!“raise!hand”!buJon!to!be!taken!off!mute!and!ask!a!ques;on!verbally
!
Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Star!Tiffany!Communica;ons!Specialist!Public!!Health!Ins;tute!
LoJa!Chan!Communica;ons!Specialist!Public!Health!Ins;tute!
What action step will you take after the webinar?
• What do you think you can do in the next month to further
your goals with planning webinars and web forums? • Let us know ~ we’d love to check back with you and hear how
it’s going! • We appreciate your feedback!
!!
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Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!
Thank you!
Have questions? Contact us at [email protected] To learn more about other trainings in this series visit:
http://chl.berkeley.edu/events/newmedia/2012-2013-new-media-trainings
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Webinars!&!Web!Forums!!!!!!!!!!!!!!!!!!!!!!For!Health!!