Webinars, Podcasts and Mobile (Oh My!)The Medium Does Change The Message

Presented to:

Presented by:

Wednesday, October 6, 2016

Lee BroekmanOrganic Communication

Where does communication

break down?

Overarching Questions

How can we communicate more

effectively?

BATTERY BATTERY

“In practice, communication is the most complex of all complex activities of human existence.”

-- Ray and Myers, Stanford

Effective Communication

Communication Channels

• Person face-to-face meetings and conversations

• Print email, text, memo, letter,

written messages

• Phone one-on-one call, conference calls

• Panel video, computer, smartphone

communications

Level I Listening Listening to your own: • Thoughts • Judgments • Opinions 

Level II Listening Listening for the speaker’s: • Purpose • Vision• Objective• Outcome

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Levels of Listening

• Billions of dollars of losses accumulated• Retyped letters• Rescheduled appointments• Rerouted shipments• Breakdowns in labor management relations• Misunderstood sales presentations• Job interviews that never really get off the ground

* Ray and Myers, Creativity in Business.

The costs of not listening:

Lack of Listening

Communication Channel:Person

Face-to-face meetings, conversations and presentations

Studies show that during communication interactions:• Less than 20% of the

message is verbally communicated

• While more than 80% of the message is nonverbal

The Power of Nonverbal Communication

Thin-slicing is what we do when we first see someone.We take a very quick snapshot of who we think they are. We gauge very quickly, in less than a second:

• Do we think that they are credible?• Do we think they are competent?• Do we think that they are charismatic?

And we do that very, very quickly based on very few cues, almost always nonverbal.

What is Thin-Slicing?

Three Essential Elements of Nonverbal Communication

Conveying Emotions

Hickory Dickory DockThe Mouse Ran Up The Clock

The Clock Struck OneAnd Down He Run

Hickory Dickory Dock

Putting it into Practice

1. It’s not what you say, it’s how you say it2. Jazz hands rock3. Scripts kill your charisma4. Smiling makes you look smarter5. You have seven seconds

Five Nonverbal Patterns from Blockbuster Talks

Delivery

Communication Channel:Print

Email, text, memo, letter, written messages

I AM A GREAT MULTITASKER1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

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Multitasking

• Increases the amount of time it takes us to complete a task→ usually by 2x

• Quality decreases; causes mistakes

• Stress increases• Brain shrinks lowers IQ

Multitasking

• Need cooperation? Don’t use e-mail.

• Relative to face-to-face, email users were: o Less cooperativeo Felt more justified in

being less cooperative

Email

• Raises stress levels• Reactive instead of

productive• Checking email

frequently is the equivalent of dropping your IQ by 10 points

• Can be more addictive than alcohol or tobaccoeing less cooperative

Email

Communication Channel:Phone

One-on-one call, conference calls

Transactional Model of Communication

Overcoming Obstacles:Avoiding Information Anxiety

Disease of

Familiarity

Unnecessary

Exactitude

Communication Channel:Panel

Video, computer, smartphone, communications

Content

Is it new? Is it novel? Is it relevant? Is it clear? Is it interesting?

Overcoming Obstacles:Gaining Audience Attention

Structure

Webinar Stats You Should Know

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Webinar Stats You Should Know

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Webinar Stats You Should Know

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How do these findings relate to your webinar presentations?

1. Duration2. Frequency3. Time of day4. Q&A5. Most popular day6. Level of engagement:

• Interesting and relevant content• Passionate and energetic speakers• Engaging visual slides• Interaction between speaker and attendees

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How Your Webinars Compare

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The Point & Purpose of Your Webinars

1. To design information that shares knowledge

☐

2. To deliver information that leads to mutual understanding

☐

3. _______________________________________________

☐

4. _______________________________________________

☐

Delivering Successful WebinarsDelivering Vocally Compelling Webinar Presentations

• Vocal variety – volume, pitch, rate, tone, vocalized pauses

• Intelligibility – quality, enunciation, pronunciation • Extemporaneous vs. memorized/manuscript• Conversational style• Fluency• Emotional expression• Connecting with listeners/interacting with

attendees• Conveying confidence and credibility• Adopting Q&A, interview and storytelling

approaches

Delivering Successful Webinars

• Incorporate presenter photos

• Include images• Add color• Use symbols, keys and

legends• Integrate visual aids to

support learning and retention

Delivering Visually Compelling Webinar Presentations

Putting It All Together

1. INVITATION: Why should you listen?

2. EMPATHY: Why should you listen to me?

3. DEVELOPMENT: Why should you care?

4. DREAM: What’s possible?

5. CHALLENGE: What should you do?

Compel Structure

Compelling Communication

Source - Compel: How to Get Others in Your Organization to Think and Act Differently by Robert D.

Gilbreath

Colors For Sale

For questions or requests, please reach out.

• Lee Broekman• 424-248-3267 office

818-212-9196 cell• Lee@OrganicComm.com

THANK YOU

• Judith Gordon• (310) 968-7270 cell• Judith@leaderesq.net