using google adwords for seo

Google Confidential and Proprietary

Using Google AdWords for SEO

Stanislav Dimitrov, Ad Academy


•  10 years professional SEO/SEM •  Google Certified Trainer •  Co-founder @AdAcademy •  AdWords Partner •  MOZ Ranking factor contributor

About me


Great SEO Always Starts With Great Keyword Research

Multi-Channel Funnels (MCF)


Google Analytics is an Unreliable Source


Tells you about what you’re already ranking on, not what you're missing out on


Google Keyword Planner


Monthly Trends With Keyword Planner


Google’s Keyword Tool is an Undependable Source


It doesn’t always provide complete, accurate data


Monthly Trends in AdWords


Third Party Keyword Tools



Third Party Keyword Tools


Keyword suggestion data unreliable from a conversion perspective


Real Campaign Data for Your Own Site


•  Geo-Targeted Volume Data •  Actual Performance Data •  It's Proprietary Data •  Cost-Per-Click Data


Keywords vs. Search Queries


SEO tip: Unpack keyword data to search queries


Target Keywords Geographically



Improve Your Click Through Rate (CTR) on Keywords


Keyword > ad > landing page


Optimizing Your Landing Page


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Content Network Link Research



Link Prospects With Display Planner


Content Network Content Research


Get ideas about content marketing


Demographic Targeting



Link Exposure



Planning for Gold (Search Query Analysis)

Multi-Channel Funnels (MCF) Conversions, Conversion rate, Impressions, CTR, CPC


AdWords - The SEO Litmus Test in Action

Multi-Channel Funnels (MCF) Most SEO work sucks because …


Using Paid & Organic Report in AdWords



Avoid Cannibalization & Maximize ROI



Get Complete Analysis of Search Impression Share



Perform Combined PPC & SEO Keyword Research



Keywords With High Average Cost Per Click (CPC)



Keywords With A Large Number Of Impressions



High Quality Score, High Volume Keywords



Text Ad Copies



Banner Ad Performance



Destination URLs



Linking AdWords and Analytics



Multi-Channel Funnels for SEO/AdWords Conversions


How many touch-points before a conversion happens?


Converted Clicks / Conversions



Conversion Value



Test Creatives in Sitelinks Extension


Predefine visitors in search results


Double SERP Presence With Upgraded Sitelinks



Sitelinks Extension


How searchers react to creatives in sitelinks


Test Product Images in Shopping Results



Test Performance on Mobile Devices



stanislavdimitrov

searchrocks

[email protected]

www.AdAcademy.net

Data & Analytics