tripti lochan - spark the rise, cswglobal14
DESCRIPTION
Presented at Crowdsourcing Week Global 2014 by Tripti Lochan, CEO VML Qais. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeekTRANSCRIPT
Inspiring India:
The story ofSpark
the Rise
Tripti Lochan April 8th 2014
“It’s not just how big we become, but also how we become big.”
Anand Mahindra
Background
In 1945, Mahindra was founded to bring the iconic Jeep onto Indian roads around the core
idea that
people will succeed if they are just given the opportunity.
Nearly 70 years later, Mahindra became a USD$16.7 billion
multinational group with more than 180,000 employees
in over 100 countries across the globe.
This is when in 2011 that Mahindra went into a branding exercise to bring to life its
‘core purpose’
Accepting no limits.
Alternative Thinking.
Driving Positive Change.
Creating a movement.To let people experience the power of the idea of Rise, we aimed at building a movement from the ground up.
Our Big Ideawas to create an online platform that would allow people in India to submit projects that will drive positive change by finding supporters, volunteers, equipment, funding and winning grants from Mahindra.
Inspiration
Thomas Edison
Henry Ford
TechnicalImplementation
Think big, start small
The program strategy defines the Technical Approach
Workflows
Building a custom CMS
Segmenting users
Building an exchange platform
Building a voting platform
Real Time Dashboards
Automation
Challenges
How to deal with a lot of traffic and a lot of submissions?
What defines a great idea?
How to enable rural areas to participate in this movement?
How do you help users to connect in a meaningful way?
How to deal with the $500,000 grants given by Mahindra?
How to deal with voting mechanics, fraud and attacks?
Approach To Solutions
Documentation
Reactivity
Reactivity
Transparency
Fairness to everyone
Firmness
Go old-school
Leverage your community
Thank You!Tripti LochanCEO, VML [email protected]