guy white - engaging with the passive crowd, cswglobal14

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30 th November 2012 10 th December 2012 ENGAGING WITH THE PASSIVE CROWD Guy White, Managing Director, Catalyx © Catalyx. The material in this document is owned by Catalyx

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Presented at Crowdsourcing Week Global 2014 by Guy White, Managing Director, Catalyx. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Page 1: Guy White - Engaging with the Passive Crowd, CSWGlobal14

• 30th November 2012 10th December 2012ENGAGING WITH THE PASSIVE CROWD

Guy White, Managing Director, Catalyx

© Catalyx. The material in this document is owned by Catalyx

Page 2: Guy White - Engaging with the Passive Crowd, CSWGlobal14

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02/04/2014 2

More UK males talk about hairstyling online than females

Image Source: http://cdn.stylisheve.com/wp-content/uploads/2011/12/1920s-Hairstyles-for-Men.jpeg

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Traditional media channels use the collective content of Twitter users to break the news of a 2013 London helicopter crash

Image Source: http://live.standard.co.uk/ / http://www.theguardian.com/

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02/04/2014 4

New York town planners plan more effectively through geo-tagged Tweets

Business Weekend leisure Nightlife Residential

Image Source: ‘Characterising Urban Landscapes using geolocated Tweets’, Frias-Martinez, 2012, Telefonica Research Lab, Madrid – thanks to http://www.cs.columbia.edu/

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Financial industry problems with recruiting women is a result of choices made by those women at age 16-18.

Image source: http://www.minyanville.com/

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02/04/2014 6

Passive Crowdsourcing

Creating Value from a crowd that does not come to you.

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Versus traditional approaches

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Uses

Customer Engagement

Journalism

Policy makingInnovation

Human and naturalDisaster relief

Human behaviour mapping

Campaigning

Influencer tracking

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02/04/2014 9

Customer Engagement

Journalism

Policy makingInnovation

Human and naturalDisaster relief

Human behaviour mapping

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Uses

Customer Engagement

Innovation

Human and naturalDisaster relief

Human behaviour mapping

Campaigning

Influencer tracking

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…not just online

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…not just online

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02/04/2014 13

Watchouts

Data CoverageAnd censorship?

Who is talking?

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02/04/2014 14

Ethics – When does creating value become intrusion

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02/04/2014 15

Passive to Active

PASSIVE CROWD

INTERACTIVE CROWD

WATCHING +

LISTENINGGENERATINGCollective Intelligence

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Larry Page’s vocal chords

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[email protected] 22 345 0994

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© Catalyx. The material in this document is owned by Catalyx