roger yuen - the rise of crowdsourced content, cswglobal14
DESCRIPTION
Presented at Crowdsourcing Week Global 2014 by Roger Yuen, CEO and Founder, Clozette. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeekTRANSCRIPT
The Rise ofCrowd-sourced Content
Creation, Curation & Marketing
MY DIGITAL & SOCIAL JOURNEY
Roger YUENFounder & Chief Executive, Clozette, Your Fashion Social Shopping Ntework
• Asia Pacific VP management positions with SOFTBANKForums, Ziff-Davis, ZDNet, CNet Networks, Acer Inc (Smart Handheld Business).
• Co-founder of e-Cop, which pioneered the first 24×7 Managed Security Services in the world, acquired iby a wholly owned subsidiary of Temasek Holdings.
• Board member and seed investor of Brandtology, a leading innovator in social media and online brand intelligence, acquired by Sentia Media (Media Monitor).
• Chairman ViSenze, state-of-art intelligent Visual Recognition Technology provider, a spin-off company from NExT, a reseach collaboration between National University of Singapore & TsingHua University.
WHAT IS CLOZETTE ?
A FASHION SOCIAL NETWORK that unites women with a passion for
fashion, beauty & shopping!
• Visual & image driven
• Crowd-sourced User generated content
• Focused on interaction & engagement with user content & advertiser content
• Stylish . Savvy . Connected
MY DAILY DOSE OF SOCIAL . SHOPPING
STUDY BY CONTENT MARKETING INSTITUTE
STUDY BY CONTENT MARKETING INSTITUTE
BEST PRATICES ON CROWDSOURCED CREATION & CURATION
CREATE A PLATFORM TO CONNECT• Birds of a feather flocks together.• Build a perch where they can all roost together and feel at home.
LISTEN , WATCH, FEEBBACK• Listen and see what your flock is doing.• Guide them to express their relevant interests and passion.
SHOW THAT YOU CARE• Let them know that that you care. • Recognize the top contributors and promote them as examples to the rest of the community. • Inspire healthy competition.
CONTENT MUST BE COMPELLING & RELEVANT TO YOUR TARGET AUDIECNE• Entertaining.• Utility and resource center• Videos and visual content work well where attention span is short• Tips, How To’s , Top 10• Create tips on creation & curation• Cultivate and engage influencers as curators
MODERATE DILIGENTLY• Monitor the community 24x7. • Seed ideas.• Encourage positive behavior. • Nip trouble makers in the bud; be firm in taking down offensive or comments.
BEST PRATICES ON CONTENT CREATION & CURATION
Crowd-sourced Content Creation & Curation
ON
SELFIES
WHAT CLOZETTERS DO .: socializeClozette.co ClozetteDaily
O SHa’Re
FASHION BUYS & FINDS
WHAT CLOZETTERS DO .: socialize
BEAUTY TIPS
WHAT CLOZETTERS DO .: socialize
CREATION & CURATIONCase Studies
HOW TO CROWD-CURATE CONTENTASOS UNDER $50 CAMPAIGN
121items
62items
62items
56items68
items
ASOS UNDER $50 COLLECTIONS CAMPAIGN
89 Collections
1332 Items
121 transactions
USD 4732 sales
FASHION FINDS CONTENT CREATION CONTEST
FASHION FINDS CONTENT CREATION CONTEST
FASHION STEPS OUT @ ORCHARD ROAD
FASHION STEPS OUT @ ORCHARD ROAD