TRENDS IN INFORMATION TECHNOLOGY

Prepared By Guided ByDhruti Prajapati Paresh RathodReg No:06-0142-2013 Assistant Professor

Contents

Introduction

Cloud Computing

Mobile Application

Digital Marketing

Introduction

Over the last few years the use of information technologies in all sectors have increased.

Advancement and application of information technology are ever changing.

Some of trends in the information technology are as follows: • Cloud Computing• Mobile Application• Digital Marketing

Cloud Computing

“Cloud computing is Web-based processing, whereby shared resources, software, and information are provided to computers and other devices (such as smart phones) on demand over the Internet.”

The idea of the "cloud" simplifies the many network connections and computer systems involved in online services and resources.

It is the technology that uses the internet and central remote servers to maintain data and applications.

Cloud Computing

Examples of Cloud Computing

Why Cloud Computing

Characteristic Cloud Computing

Traditional Computing

Time before service can be accessed

Minutes/hours

Day/week

Capital Expenditure

Pay as you use Fixed

Virtualized Usually sometimes

Scalability Automatic Manual

Software No need for installation

Installation is required

History

The concept was coined by John McCarthy in 1960.

One of the first movers in cloud computing was Salesforce.com, which in 1999 introduced the concept of delivering enterprise applications via a simple website.

In 2002 Amazon started Amazon Web Services, providing services like storage, computation and even human intelligence.

Then came Google Docs in 2006

Service Models

SaaSSoftware as a

Service

PaaSPlatform as a

Service

IaaSInfrastructure as a

Service

SaaSSoftware as a

Service

Software as a service (or SaaS) is a way of delivering applications over the Internet – as a service.

This is the most common form of cloud computing which we see in action. It is a complete software offering on the cloud.

They are accessed by the customers on pay per use basis. Ex:

No need of Hardware or Software.

SalesForce CRM, Google Apps

PaaSPlatform as a

Service

Platform as a Service (or PaaS) provides Platform where applications and services can be developed and hosted.

The consumer creates the software using tools and libraries from theprovider.

The provider provides the operating system, server side Scripting environment, tools for design and development, networks, servers storage .

Ex: Google App Engine, Window Azure (platform)

IaaSInfrastructure as a

Service

Provides Resources as services.

Hardware related services are provided using the Infrastructure as a Service.

These include disk storage and virtual servers.

Ex: Amazon EC2, SQL Azure

Deployment Models

Demand for Cloud Computing

2012 2013 2014 2015 2016 2017300

600

900

1200

1500

500625

700810

1000

1300

Cloud Storage Subscriber Numbers

Million

Forecast

Source: Institute of Engineering and Technology, IHS © Graphic News

Future of Cloud Computing• It is going to be a most adopted computing model in future.

• No more frequent software updates.

• Education at our doorstep.

• Wallets will become history • Cloud computing changed the traditional way of computing in

large extend. With the invention of more segments, we will see our entire desktop, laptop would become invisible and we only need lightweight devices, just to interface to the cloud computing technology.

• All our computing and storage needs will become outsourced to cloud environment.

Mobile ApplicationAnother emerging trend within information technology is mobile applications (software application on Smart phone, tablet, etc.)

Digital Marketing

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand.

The channels that make up digital marketing include: Web sites, Social media platforms, email marketing, mobile marketing, Web, TV, SMS, and anything else with a digital foundation.

Internet Marketing: Digital Marketing Trend

One of the most important trends in digital marketing is internet marketing.

It is in fact that now a days most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.

Internet Marketing

Advantages & DisadvantagesAdvantages Disadvantages

Cost effective Not having a physical presence

Increased ability to measure and collect data.

Concern on internet security

Increased interactivity. Reputation can be damaged by negative feedback

Faster response to both marketers and the end user.

Not adopted by all people.

Internet Marketing is Available 24*7.

T

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