Transmedia Storytellingfür Verlage

Dorothea Martin – Das wilde Dutzend

Buchcamp Mai 2011

Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”.

Henry Jenkins, Convergence Culture: Where Old And New Media Collide?

Was?

WarumWarum?

Wer?

Wer?

Wem gehört die Geschichte?

“Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clear—between author and audience, content and marketing, illusion and reality—are starting to blur.”

FRANK ROSE, author, The Art of Immersion

Storywelten

Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives that layer additional meaning, depth, and interaction upon the real world. The contents of these narratives constantly intersect with actuality, but play fast and loose with fact, sometimes departing entirely from the actual or grossly warping it - yet remain inescapably interwoven.

Adam Martin / Tom Chatfield

This is not a game

Wie?

http://www.youtube.com/watch?v=z5w2CNB9clwhttp://en.wikipedia.org/wiki/The_Art_of_the_Heist

Wie?

http://www.youtube.com/watch?v=1pd74It-yVohttp://www.whysoserious.com/

Wie?

http://66letters.net/ch1/http://das-alte-kind.de/arg.html

Wie?

http://www.youtube.com/watch?v=wsxOcOFIcFQ http://www.slideshare.net/vmpeople/die-zeit-wird-knapp-ein-arg

Wie?

http://das-wilde-dutzend.de/category/adele-2/http://adeleberlin.wordpress.comhttp://jvriepenbreuch.wordpress.comhttp://ow.ly/4RVp2http://ow.ly/4RVqS

• Transmediales Storytelling bietet einen erzählerischen Einstieg in die Welt des Buchs, des Verlags, …

• … bietet das Potential, eine aktive Fan-Community zu schaften

• …eignet sich sehr für virale Verbreitung• … und der ROI in Zahlen? Messung der

Verkaufszahlen noch schwierig, beim Medienecho hohe Erfolgszahlen

Wirkung?

Credits• Storytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-

technology/• Was -Transmedia:

http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png• Wer – Fans: http://www.cosplaypro.com/wp-content/uploads/2010/10/harry-potter-fans.jpg

+ GamesCon: http://www.digitaljournal.com/image/56041 • Warum - Einkaufswagen:

http://www.ultraorange.net/media//2011/04/psyche_cognitive_overflow.png• Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.html• Erde aus All:

http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpg • Art of the Heist:

http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__given_at_the_finale_party_lightbox.jpg?1256989432

• ARGs: http://www.argreporter.de/ • Mitmachen: http://www.folge-dem-kaninchen.de/

• Amos von vm-people über transmedia Storytelling inkl. ARG unberührbar: http://www.slideshare.net/amosvm/start-together

• Jane McGonigal: Reality is Broken. Why Games Make Us Better and How They Can Change the World. London 2011.

• Henry Jenkins: Convergence Culture. Where Old and New Media Collide. New York 2006.

• Robert Pratten: Getting started in Transmedia Storytelling. http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytelling

• Frank Rose: The Art of Immersion. Entertainment in a Connected World. New York 2011.

• Transmedia Rising: JWT Trendletter March 2011 (PDF zum Download nach Adresseingabe http://www.jwtintelligence.com/trendletters2/ )

Weiterlesen

Vielen Dank!@doromartin

dm@das-wilde-dutzend.de