transmedia storytelling - an introduction

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„Transmedia Storytelling“ Impulse for the Hamburg Writers Group-Meeting | December, 2010 Christian Riedel

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Page 1: Transmedia Storytelling - An Introduction

„Transmedia Storytelling“Impulse for the Hamburg Writers Group-Meeting | December, 2010Christian Riedel

Page 2: Transmedia Storytelling - An Introduction

New technologies change the way we tell stories. The stories do not change so fast.

Page 3: Transmedia Storytelling - An Introduction

h"p://www.youtube.com/watch?v=ejL3nMl9hRY

Stories are about life and love.

Page 4: Transmedia Storytelling - An Introduction

Stories are about heroes.

h"p://www.youtube.com/watch?v=cZUUVV2rjoc

Page 5: Transmedia Storytelling - An Introduction

Twi"er.com/Tiny_tales

Stories can be very short.

Page 6: Transmedia Storytelling - An Introduction

The ingredience for a good story are still the same.

CharacterTheme Conflict EmpathyChange

Page 8: Transmedia Storytelling - An Introduction

This is called:

„TRANSMEDIA STORYTELLING“

Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.

So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.

http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

Page 9: Transmedia Storytelling - An Introduction

„Classic“ StorytellingCinema/TV/Written/Theater Branding

Advertising/Public Relations

Interactive Software Apps/Games/Service

Transmedia Storytelling

Digital Basis 1: Convergence

Digital Basis 2: Social Media

BrandedApplications

ExperienceConvergence

BrandedEntertainment

Page 10: Transmedia Storytelling - An Introduction

In order to think Transmedia it is

necessary to look at a story beyond the

layer of plattform separation.

Co-CreationDialogue

Sharing&Spreading

The Multimedia

Website

Virtual and PhysicalSpace blurring into each other

Alternate Reality

Points/Batches Immersive Graphics

Makes everyting digital mobile

The Book

The Theatre The Cinema

The Opera

The TVStory Social MediaPlattforms

TheMobile

Experience

TheGaming

Experience

Layer of PlattformSeparation

Digitalisation Layer

SocialisationLayer

Mobilisation Layer

GamificationLayer

Content is releasedfrom plattform.

Combines formallyseparated media plattforms

Particpation

The TV-Spot

Story created for a specifc media-plattform

Adds Social Contextto Digitalized Content

Everything can become a game.

Digital Gaming adds:

Page 11: Transmedia Storytelling - An Introduction

The first step into Transmedia Storytelling is to go

from creating a story towards creating a

STORYWORLD.

It‘s like the Star Wars Universe: Every fictional planet

can contain a million stories.

Page 12: Transmedia Storytelling - An Introduction

Theme Character

Conflict Empathy

Story 1

Storyworld

Theme Character

Conflict Empathy

Story 2

Theme Character

Conflict Empathy

Story 3

Theme Character

Conflict Empathy

Story n

A STORYWORLD allows you to

tell multiple and uique stories

that can be told differently but

relate to another.

Page 13: Transmedia Storytelling - An Introduction

Transmedia Experience

Text

Acting

Game ArchitecturePictures

Voice

Video

,Language‘

Level of Audience Participation

Low HighLinearNarrative

VirtualWorld

SandboxGame

Branchingtree-like Narrative

CoCreating

A Transmedia Experience is a

complex architecture based on

four related quadrands

Live

Digital

Devices

Social Plattforms

Distribution Technologies & Plattforms

How do I tell a Story within the world?

How much audienceparticipation is allowed?

Whitch plattformssuit the story best?

How can stories be connected?

How do new plattforms make new stories possible?

AlternateRealityGame

Consumption Participant

Page 14: Transmedia Storytelling - An Introduction

So how to approach „Transmedia Storytelling“ as a writer*

*or any other creative thinker

Page 15: Transmedia Storytelling - An Introduction

Think big:

What is the world, the mission behind a

single story?

Page 16: Transmedia Storytelling - An Introduction

Explore digital Plattforms, engage in online conversations always thinking: How can I use this for Storytelling?

h"p://www.flickr.com/photos/donsolo/2334687676/sizes/l/in/photostream/

Page 17: Transmedia Storytelling - An Introduction

Play games to understand interactivity.

Page 18: Transmedia Storytelling - An Introduction

BECOME A MARKETEERFirst: Because every brand owns a story.

Second: Because everything you do online is marketing.

Page 21: Transmedia Storytelling - An Introduction

Start doing stuff.

Page 22: Transmedia Storytelling - An Introduction

ThanksChristian Riedel

Writer, Creative Consultant[Transmedia Storytelling, Planning and Ideaspotting]

@mindcaffeine on twittercreativeglasses.blogspot.com

www.creativeglasses.de