transmedia storytelling - an introduction
„Transmedia Storytelling“Impulse for the Hamburg Writers Group-Meeting | December, 2010Christian Riedel
New technologies change the way we tell stories. The stories do not change so fast.
Stories are about life and love.
Stories are about heroes.
Stories can be very short.
The ingredience for a good story are still the same.
CharacterTheme Conflict EmpathyChange
Nevertheless combining media-plattforms to tell a story allows a deeper experience for your audience.
Conspiracy for good by Tim Kringh"p://youtu.be/wN590e-‐fopc
This is called:
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
So, for example, in The Matrix franchise, key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or ur-text where one can turn to gain all of the information needed to comprehend the Matrix universe.
„Classic“ StorytellingCinema/TV/Written/Theater Branding
Interactive Software Apps/Games/Service
Digital Basis 1: Convergence
Digital Basis 2: Social Media
In order to think Transmedia it is
necessary to look at a story beyond the
layer of plattform separation.
Virtual and PhysicalSpace blurring into each other
Points/Batches Immersive Graphics
Makes everyting digital mobile
The Theatre The Cinema
The TVStory Social MediaPlattforms
Layer of PlattformSeparation
Content is releasedfrom plattform.
Combines formallyseparated media plattforms
Story created for a specifc media-plattform
Adds Social Contextto Digitalized Content
Everything can become a game.
Digital Gaming adds:
The first step into Transmedia Storytelling is to go
from creating a story towards creating a
It‘s like the Star Wars Universe: Every fictional planet
can contain a million stories.
A STORYWORLD allows you to
tell multiple and uique stories
that can be told differently but
relate to another.
Level of Audience Participation
A Transmedia Experience is a
complex architecture based on
four related quadrands
Distribution Technologies & Plattforms
How do I tell a Story within the world?
How much audienceparticipation is allowed?
Whitch plattformssuit the story best?
How can stories be connected?
How do new plattforms make new stories possible?
So how to approach „Transmedia Storytelling“ as a writer*
*or any other creative thinker
What is the world, the mission behind a
Explore digital Plattforms, engage in online conversations always thinking: How can I use this for Storytelling?
Play games to understand interactivity.
BECOME A MARKETEERFirst: Because every brand owns a story.
Second: Because everything you do online is marketing.
Read this great article: http://tinyurl.com/autorentreff-transmedia2
And watch this great talk: http://tinyurl.com/autorentreff-transmedia
Start doing stuff.