storytelling: "skins" transmedia case study

of 11 /11
! " $ % & ' ( ) * ! + , ! - . / * 0 1 2 3 ) 4 5 0 6 & ' * 7 & ) 8 8 5 1 9 $! Somethin’ Else + Skins Transmedia Case Study Paul Bennun Hilary Perkins 12:20 12:40

Upload: ogilvy-labs-london

Post on 08-Sep-2014

1.085 views

Category:

Documents


3 download

DESCRIPTION

Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.

TRANSCRIPT

Page 1: Storytelling: "Skins" Transmedia Case Study

! " #$%&'()*#!+,!

-

.

/*0123)4506&'*7&)88519

$!Somethin’  Else  +  SkinsTransmedia  Case  Study

Paul  BennunHilary  Perkins

12:20  -­‐  12:40

Page 2: Storytelling: "Skins" Transmedia Case Study
Page 3: Storytelling: "Skins" Transmedia Case Study
Page 4: Storytelling: "Skins" Transmedia Case Study

Hillary Perkinscommissioning editor

@cowbite

Paul Bennunchief creative officer

@benoonbenoon

Page 5: Storytelling: "Skins" Transmedia Case Study

Hillary Perkinscommissioning editor

@cowbite

Get last year’s audience back

Advance the state-of-the art

Make something perfect for our audience

Page 6: Storytelling: "Skins" Transmedia Case Study

Who watches and how?

How is this stuff made?

Page 7: Storytelling: "Skins" Transmedia Case Study

Bringing characters alive, where the audience lives ...

Page 8: Storytelling: "Skins" Transmedia Case Study

“The spoiler filter”

Page 9: Storytelling: "Skins" Transmedia Case Study

“Social media catch-up”

Page 10: Storytelling: "Skins" Transmedia Case Study

Right tools for the job

Page 11: Storytelling: "Skins" Transmedia Case Study

! " #$%&'()*#!+,!

-

.

/*0123)4506&'*7&)88519

$!www.ogilvy.co.uk

#LTF2012#storytelling@ogilvyuk