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Transmedia Storytelling Dorothea Martin – Das wilde Dutzend imaginary-friends.de

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Page 1: Einführung transmedia storytelling ununi.tv

Transmedia Storytelling

Dorothea Martin – Das wilde Dutzend imaginary-friends.de

Page 2: Einführung transmedia storytelling ununi.tv

Every artistic movement from the beginning

REALITÄT

Every artistic movement from the beginning of time is an attempt to figure out a way to smuggle more of what the artist thinks is reality into the work of art. Zola: “Every proper artist is more or less a realist according to his own eyes.” Braque’s goal: “To get as close as I could to Braque’s goal: “To get as close as I could to reality.”

David Shields: Reality Hunger. A Manifesto. New York: Alfred A. Knopf,

2010

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STORIES

“Just as the brain detects patterns in the “Just as the brain detects patterns in the visual forms of nature — a face, a figure, a flower — and in sound, so too it detects patterns in information. Stories are recognizable patterns, and in those patterns we find meaning. We use stories to make sense of our world and to share that understanding with others. They are the understanding with others. They are the signal within the noise.”

Frank Rosehttp://www.wired.com/epicenter/2011/03/why-do-we-tell-stories/all/1

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Transmedia storytelling is storytelling across

TRANSMEDIA

Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmediacreates "entrypoints" through which consumers can become immersed in a story world”.world”.

Henry Jenkins:Convergence Culture: Where Old And

New Media Collide?

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“Everywhere we look, stories are

REALITÄT - FIKTION

“Everywhere we look, stories are breaking the limits imposed by print and film and video. Boundaries that once seemed clear—between author and audience, content and marketing, illusion and reality—are starting to blur.”

FRANK ROSE, author, The Art of Immersion

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Wer?

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Wer?

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SPIELTRIEB

„Games make us happy because they are„Games make us happy because they arehard work that we choose for ourselves andit turns out that almost nothing makes ushappier than good, hard word.“

Jane McGonigalJane McGonigalReality is broken.

Why Games make us better and how they can change the world. London: Jonathan Cape, 2011

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Wem gehört die Geschichte?

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Storywelten

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Alternate Reality Games (ARGs) take the

This is not a game

Alternate Reality Games (ARGs) take the substance of everyday life and weave it into narratives that layer additional meaning, depth, and interaction upon the real world. The contents of these narratives constantly intersect with actuality, but play fast and loose with fact, sometimes departing entirely loose with fact, sometimes departing entirely from the actual or grossly warping it - yet remain inescapably interwoven.

Adam Martin / Tom Chatfield

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Wie?

http://www.youtube.com/watch?v=z5w2CNB9clw http://en.wikipedia.org/wiki/The_Art_of_the_Heist

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Wie?

http://www.youtube.com/watch?v=1pd74It-yVo http://www.whysoserious.com/

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http://66letters.net/ch1/ http://das-alte-kind.de/arg.html

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Wie?

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Play the player, not the cards

http://wer-ist-der-regler.de/2011/07/11/exklusiv-play-the-player-not-the-cards/

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http://finding-becca.de/

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Digitale Charaktere

Jack is a monster; a psychotic Twitter stalker who likes Prokofiev and liver. Jack is a fictional character, if he follows you, you might become part of his ghastly tale.

Jack is written, Jack is written, and performed by Marcus Brown.

http://jackthetwitter.blogspot.com/

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Digitale Charaktere

Adele 1900, Detektivin der Kunst- und Literaturloge Das wilde Detektivin der Kunst- und Literaturloge Das wilde Dutzend.Sie sucht in Berlin nach Spuren des verschwundenen Totenfotografen Johan von Riepenbreuch (Autor von Riepenbreuch (Autor des 2010 erschienenen Die Guten, die Bösen und die Toten)

http://das-wilde-dutzend.de/category/adele-2/ http://adeleberlin.wordpress.comhttp://jvriepenbreuch.wordpress.com http://ow.ly/4RVp2 http://ow.ly/4RVqS

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Digitale Charaktere

Müssen aktiv sein und Sachen erleben, die sie mit anderen teilen können(frei nach sie mit anderen teilen können(frei nach Marcus Brown – Streamtelling Vortrag auf der stART11)

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Transmediales Storytelling bietet einen erzählerischen Einstieg in die Welt des Buchs,

Wirkung?

erzählerischen Einstieg in die Welt des Buchs, des Verlags, …

… bietet das Potential, eine aktive Fan-Community zu schaften

…eignet sich sehr für virale Verbreitung

… und der ROI in Zahlen? Messung der Verkaufszahlen noch schwierig, beim Verkaufszahlen noch schwierig, beim Medienecho hohe Erfolgszahlen

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Credits

Filmrolle - http://netimpact.de/knolbilder/filmrolle1.gif

Erde aus All - http://www.ovb-online.de/bilder/2009/09/10/464084/764606409-erde-mond.9.jpg

M. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. München 1985 (dtv 2879, M. C. Escher, nach Bruno Ernst, Der Zauberspiegel des M. C. Escher. München 1985 (dtv 2879, zuerst 1978) - http://www.physiologus.de/treppe.htmStorytelling: http://www.distinctivequality.com/blog/evolution-of-storytelling-and-technology/

Map of … Gary Hayes - http://www.flickr.com/photos/garyhayes/5549075049/

Was -Transmedia: http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png

Wer – Fans: http://news1.capitalbay.com/entertainment/271501-harry-potter-fans-worldwide-eagerly-await-midnight-premiere.html+ GamesCon: http://www.digitaljournal.com/image/56041

Star Wars Fans: http://wickedotaku.blogspot.com/2008/07/comic-con-08-part-1.html

Art of the Heist: Art of the Heist: http://www.artandculture.com/uploads/images/0017/5154/Brochures_about_the_game__given_at_the_finale_party_lightbox.jpg?1256989432

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ARGs: http://www.argreporter.de/Mitmachen: http://www.folge-dem-kaninchen.de/

Weiterlesen

Amos von vm-people über transmedia Storytelling inkl. ARG unberührbar: http://www.slideshare.net/amosvm/start-togetherJane McGonigal: Reality is Broken. Why Games Make Us Betterand How They Can Change the World. London 2011.Henry Jenkins: Convergence Culture. Where Old and New Media Collide. New York 2006. Robert Pratten: Getting started in Transmedia Storytelling. http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytellingtransmedia-storytellingFrank Rose: The Art of Immersion. Entertainment in a Connected World. New York 2011.Transmedia Rising: JWT Trendletter March 2011 (PDF zum Download nach Adresseingabe http://www.jwtintelligence.com/trendletters2/ )

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Vielen Dank!@doromartin

[email protected]

http://www.transmedia-manifest.com

http://www.transmedia-storytelling-berlin.de

http://imaginary-friends.de

www.doromartin.de