startcamp köln '13 - transmedia storytelling

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Komm in meine Welt Transmedia Storytelling stARTcamp Köln Patrick Möller Köln, 13.09.2013

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Dies sind die Folien meiner Session beim stARTcamp Köln '13. Frank bat mich, ein bisschen was über das Thema Transmedia Storytelling zu erzählen, sodass ich aus mehreren meiner Präsentationen diese hier zusammenstellte. Sie enthält nicht nur einige Grundlagen zum Storytelling überhaupt (u.a. den Heroes Journey), sondern als Beispiele die von der Agentur Campfire durchgeführte Kampagne "The Maesters Path" zu der epischen HBO-Serie Game of Thrones.

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Komm in meine Welt Transmedia Storytelling

stARTcamp Köln Patrick Möller Köln, 13.09.2013

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imaginary friends

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„The universe is made of stories, not of atoms“ Muriel Rukeyser

Fotonachweis:CC-BY2.0 - NASA | Link

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Fotonachweis:CC-BY-SA2.0 – Patrick Gruban | Link

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Fotonachweis:PD - Powerhouse Museum | Link

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EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

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EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

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Once upon a time there was ___. Every day, ___. One day ___.

Because of that, ___. Because of that, ___. Until finally ___.

Emma Coats @lawnrocket; Pixar: 22 Rules of Storytelling #4

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EVENTS

CONFLICT

PLACES

CHARACTERS

TIME

ARC OF SUSPENSE

STAR WARS

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Nancy Duarte - Resonate

STORYMODEL

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Nancy Duarte - Resonate

EXAMPLE: STAR WARS

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Nancy Duarte - Resonate Fotonachweis: - CMA

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Aufbau von Geschichtenuniversen

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Schaffen von Erlebnissen

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Youtube: The Coca Cola Happyness Machine | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by A Wiki Of Fire And Ice | Link

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© Copyright by Jason Denzel | Link

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© Copyright by Jason Denzel | Link

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© Copyright by Winteriscoming.net | Link

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© Copyright by Jason Denzel | Link

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© Copyright by Winteriscoming.net | Link

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© Copyright by Think Hero | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by HBO | Link

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© Copyright by GetGlue| Link

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© Copyright by GetGlue| Link

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© Copyright by Campfire | Link

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© Copyright by ARTE | Link

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© Copyright by ARTE | Link

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© Copyright by ARTE | Link

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© Copyright by ARTE | Link

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© Copyright by ARTE | Link

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© Copyright by ARTE | Link

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© Copyright by das-Spiel.to | Link

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das-Spiel.to

oder

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Transmedia storytelling is storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. By using different media formats, transmedia creates "entrypoints" through which consumers can become immersed in a story world”.

Henry Jenkins:

Convergence Culture: Where Old And New Media Collide?

TRANSMEDIA STORYTELLING

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Transmedia Storytelling + Social Media

EXPERIENCE

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Transmedia Storytelling

TRANSMEDIA STORYTELLING

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Vielen Dank für Ihre Aufmerksamkeit!

@patmo [email protected]

http://www.imaginary-friends.de/

Hintergrundgrafiken und Layout dieser Präsentation: Elegantthemes.com | Link