traction board fundraising training
TRANSCRIPT
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2008 Board Development Training
Traction Advisory BoardTraction Advisory Board
2008 Development Training
March 30,2008
Derwin Dubose, DevelopmentChair
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2008 Board Development Training
Our Fundraising MissionOur Fundraising Mission
Traction is developing an on-going
development program that generates thefunds needed to not only sustain theorganizationally annually, but also lays the
groundwork for long-term plans.
It is the Boards responsibility to create andsustain that program and realize that
donors are not raised, but they aredeveloped.
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2008 Board Development Training
Outline of the TrainingOutline of the Training
Overview of our Fundraising Plan
Fundraising Resources and Time AllocationSome concrete proposals for your approval
The quick and dirty on major giving
One final word of advice
QNA
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2008 Board Development Training
Five Components to theFive Components to theProgramProgramA Board Campaign
100% Board giving sets the tone for theorganization.
Capacity Building
Infrastructure building in 2008 will setthe tone for the organizations completefuture.
Donor database, email, website,
publications
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Five Components to theFive Components to theProgramProgramGrants and Strategic Partnerships
The backbone of our funding sourcesMajor Gifts
Defined previously as gifts above $100
Sustains long-term organizationalhistory
Grassroots fundraising
Member contributions, pass-the hat,
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Three FundraisingThree FundraisingResourcesResources
People
Money
Time
The money we bring in and the money we spend
Board, Donors,
TractionMembers,Volunteers
The only
resource wecant makemore of!
Where do we
focus our
attention?
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A New Model for TimeA New Model for TimeAllocationAllocationGrants and
StrategicPartnerships
Major Gifts
Events
GrassrootsFundraising
Board/stafftim
ecom
mitm
ent Return
on
inve
stm
ent
$200,000
$40,000
$7,500
FinancialGoa
l
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Concrete ProposalsConcrete Proposals
ED take lead on grants and strategic
partnerships Board ensures support by recruiting
volunteers to help with grants andsponsorships
Board assists ED when possible tosubmit grants
Explore ways the new staff can assist
with grants and sponsorships
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Concrete ProposalsConcrete ProposalsLess resources going toward events andgrassroots fundraising
Vital to programming, but low ROI for FR
Shift from reactive fundraising toproactive
No staff/volunteer capacity for many FR
events Quality of product compromised
Adapt a less is more approach toevents
August 31: House Party (Save the Date)
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Concrete ProposalsConcrete Proposals
Board takes the lead on capacity building
Vital to the long-term success of theorganization and essential to all aspectsof fundraising
Donor database and email
A new website
Fundraising publications (casestatement, proposals)
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2008 Board Development Training
Concrete ProposalsConcrete Proposals
Board takes the lead on major giving
Vital to the long-term success of theorganization
Major donors stick around for a while
Grassroots donors become major donorsover time if a good major givinginfrastructure is in place
Learning experience for Board
members professional development
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Major GivingMajor GivingDefined by Traction as
$100+ gifts
Goal set at $40k thisyear
2 @ $5000
4 @ $2500
7 @ $1,000
11 @ $500
20 @ $250
30@ $100
= $10,000
= $10,000
= $7,000
= $5,500
= $10,000
= $3,000
Total = $40,000
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2008 Board Development Training
Moves Management for MajorMoves Management for Major
GivingGivingMoves management is a series of initiatives
or moves to develop each prospect's
awareness of,
knowledge of,
interest in,
involvement with,
and commitment to
the institution and its mission.
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Moves Management for MajorMoves Management for MajorGivingGiving
Research and Identification
Cultivation
Solicitation
Stewardship
TRACTIONSTYLE
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2008 Board Development Training
Research and IdentificationResearch and IdentificationWho are our prospects? Friends and family
Traction members Employers and coworkers
Community leaders and elected officials
Ideological partners (list shares andpublic lists)
Database entry and data management
Assignment to major gift officers
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CultivationCultivationIntroduction to the prospect
Phone call, email, referral, bump
Relationship building by assigned officer
In-person advisory meeting
Personal invitation to Traction event
Needs
Clear and concise website and materials
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SolicitationSolicitationPerson-to-Person solicitations with ED and
assigned officer
In-person asks for 80-20 donors Formal proposals for 80-20 donors
Phone and at-event asks okay for lower
dollarNeeds: Clear and concise website and
professionally done materials (campaign
plan)
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StewardshipStewardshipPrompt personal acknowledgement ofdonations (3 hits)
Public recognition Website (prominent billing), publications
Giving societies, special events
Stewardship visits for large donorsGet referrals to other donors
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One Final Bit of NoteOne Final Bit of Note
Traction needs a development staff person
Coordinating major gifts, researchingprospects, doing data entry, andplanning events are four full-time jobs
We are limiting ourselves and losingcontinuity/efficiency by havingvolunteers drive and coordinate thisprocess, as opposed to staff
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QNAQNA
How do you see yourself fitting into the
moves management process?What are your questions/concerns?