get your board engaged in fundraising
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Get Your Board Engaged in Fundraising. Overview. More money may be the least important. Some revenue is better than others. Fundraising is relationship-building. EVERYBODY can build relationships. Fundraising Success: Five C’s. Case Constituency Capability Capacity Commitment. - PowerPoint PPT PresentationTRANSCRIPT
Get Your Board Engaged in Fundraising
More money may be the least important.
Some revenue is better than others.
Fundraising is relationship-building.
EVERYBODY can build relationships
Overview
CaseConstituencyCapability Capacity
Commitment
Fundraising Success: Five C’s
Attitude Matters!
• Fundraising is about helping people achieve their goals
Fundraising Approach
What are your goals?What are theirs?
Fundraising Approach
“What you do”
What difference you make
Relationship-Based Fundraising
Suspects
Prospects
Near Donors
Donors
Big Events
Little Events
Private Meetings
Depends . . .
All of the Above
Initial invitation Story-telling Follow up contact Invite again Thank you
What’s the Board’s piece?
What Kind of Board?
Program Management
Honorary
Fundraising
Policy OversightPolicy Leadership
Program Implementation
What Expectations?Governance• Strategic Direction• Financial Accountability• Leadership Development• Resource Development
Board members focus on governance
Strategic direction Key relationships
Committees make things happen
Strategy details Campaigns
Board engagement
Board Roles in Fundraising
Staff members focus on management
Implementing programs
AdministrationStaff members support and lead
Support board fundraising activities
Lead in key areas: grants, membership, events
Staff Roles in Fundraising
Who Leads Fundraising?Type #1 – Board-led
(The Gold Standard)
Type #2 – Shared(Most Common)
Type #3 – Staff-led (The Realists)
0 10 20 30 40 50 60 70 80
Individuals
Bequests
Corporations
Foundations
Who Gives?
Individual Giving
Some people give and some don’t Provide
opportunities It is not about
begging It is about
investing
Communitarian (26%) “Doing good makes good sense.”
Devout (21%) “Doing good is God’s will.”
Investors (15%) “Doing good is good business.”
Socialite (11%) “Doing good is fun.” Repayer (10%) “Doing good in return.” Altruist (9%) “Doing good feels right.” Dynast (8%) “Doing good is a family
tradition.”Prince and File, The Seven Faces of Philanthropy
Faces of Philanthropy
Relationship-Based Fundraising
Suspects
Prospects
Near Donors
Donors
Big Events: Whom to invite?
A Ability to give a substantial gift
B Belief in the your work or similar work
C Contact with your organization or someone who knows about your organization
Who are Suspects? Prospects?
Get a first gift
Renew the gift Build a relationship
Upgrade commitment
Raise big bucks
The Donor Pyramid
Questions so far?
Your board is at the gate.
The bell has rung. No one’s moving.
Seven Strategies for Engaging Your Board
in Fundraising
• Investments, not gifts
• Supporting the goals of donors
Strategy #1: Change your attitude
• What are the rules?
• When did they change?
Strategy #2:Set clear expectations
• Create a personal action plan
Strategy #3:Find a job for everyone
1. Brainstorm2. Prioritize3. Make a commitment4. Collect/combine5. Create accountability
Personal Action Plans:the process
• Diverse ways for people to help• Meaningful roles for fundraisers
Strategy #4:Revise your board structure
Find a way tocapture talent that wants to help with fundraising
What is the diversity trade-off?
• “If you want my money, ask my advice.”
• Set the stage for planned giving
Strategy #5:Improve donor relationships
• Shirley’s story: make it personal• Jack’s story: make it sticky
• My story: make it matter
Three stories
• Fundraising event?
• or Friend raising event?
Strategy #6:Make events work
Don’t forget the importance of connections to those who give
A Ability to give
B Belief in your work
C Contact with your organization
• Build connections with those most likely to give you money
Strategy #7:Target outreach efforts
SummaryGet your mind
right
Everyone needs ajob
Build relationships and the rest will follow
Find a way to balance patience and impatience
Questions?