getting your board to love fundraising

Getting Your Board to FundraiseLinda Lysakowski, ACFRE

President, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

How Does Your Board View Fundraising?

The “Tin Cup” mentality?A necessary evil?We don’t need it.

Not my job!I don’t know how.

I don’t want to bug my friends!


Does Your Board Understand the Psychology of Philanthropy:

o Who Gets Money?Why?

o Who Gives Money?Why?

o Who Do You Give To?Why?

o Who Do You Not Give To?Why?


A Lesson for Board Members: Fundraise Where the Money Is!


Does Your Board Know the Golden Rule of Fundraising?

95/5 Rule


The Development Team


Board Roles in Fund Raising

o Policieso Monitor revenue streamso Planningo Givingo Asking other to give


Do We Have the Right Board?o How do we choose candidates for the board?o How do we evaluate the candidate’s commitment ?o Do they believe in our mission and vision?o Do they feel ownership of our organization?o Have we discussed the board’s fundraising role?o Have we provided adequate education and training for

the board?o Are we committed to working as a team with the board

on fundraising?


Why is Board Giving/Asking Important to Fundraising?

o They have a fiduciary responsibility for the organization!

o They are volunteers!o They lend credibility to the organization!o Funders expect it!o They care (or should care), more than anyone else,

about the organization!


Helping Board MembersUnderstand Their Role

o Board Recruitmento The Development Committee o The Board Appealo Board Educationo Brainstorming


Recruiting the Right Boardo The governance committeeo The position descriptiono Interviewing prospective board

memberso Orientation


Belief in and support of the mission of the

organization is the most critical requirement for serving on the board


The Board’s Role in the Development Plan

The Development Officer and the BoardThe Development Committee


Board Giving—The Board Appeal

100%

Meaningful Levels

Early Commitment


Designing Your Board Appealo Start with the Chairo Evaluate Board Giving Potentialo Prepare Materialso Creating a Philanthropic Environmento Ask Board Members Personally


Educating the Board

o Ongoing educationo One-on-one trainingo Teaming upo Raising the comfort level


Can the Board Raise Money Without Even Asking?

o Each board member invite three people to have lunch with the ED

o Host an Event o Board Thank-A-Thono Speaking Engagementso The Elevator Speecho Birthday/Anniversary Giftso Opening Doors


Four Steps in Fundraisingo Identifyingo Cultivatingo Solicitingo Stewardship


BrainstormingHow to Get Your Board Members to Use Their

Spheres of Influence


Board TransitioningExtreme Makeover or

Minor Surgery?


Special Offers• Special offer on Board Boot

Camp 20% discount if booked before June 30, 2014 and held by December 31, 2014

• 15% Discount on Fundraising for the GENIUS, 2nd edition: use discount code: linda2014books at

ForTheGENIUS.com or LindaLysakowski.com


Thank YouContact Linda at

[email protected]


getting your board to love fundraising

Government & Nonprofit