board fundraising: proven strategies to get your board more involved
DESCRIPTION
Do you wish your board did more fundraising? I’m going to guess the answer is a resounding “Yes!” Many board members run the other way the second you mention fundraising. Others agree to help but don’t really end up doing much. In this webinar, we’ll look at why and give you concrete strategies proven to get board members more engaged in fundraising.TRANSCRIPT
Proven Strategies to Get Your Board More Involved in Fundraising
Tina CincottiTina Cincotti
Founder | Funding Change Training & Consulting
Nov. 3, 2010 | Use Twitter Hashtag #npweb
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Today’s Speaker
Tina Cincotti
Founder, Funding Change Training & Consulting
Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership
Does this sound familiar?
Isn’t that the
staff’s job?
I’m giving my
time…that’s
enough.enough.
I’ll do
anything but
raise money.
Reality is most board members…
aren’t fully engaged with your nonprofit.
don’t understand the organization, its impact or mission well enough to talk about it.or mission well enough to talk about it.
are reluctant to open doors to their people.
are afraid of fundraising.
What do board members want?from June Bradham’s “What Nonprofit Boards Want”
Stimulating meetings with real work
Crystal clear expectations
Not all work and no play
A true partnership with the ED/CEO
A dedicated, smart, vocal, visible ED/CEO
Ten Strategies Proven to
Engage Your Engage Your Board in
Fundraising….
1: Re-connect them with your mission.
“They made him chair of the committee as part of his court-ordered rehabilitation.”
© Chronicle of Philanthropy
Boring Meetings
2: Overhaul your board meetings.
Bored Boards
No Passion
Low Participation
in Fundraising
Tips for Improving Board Meetings
• Allow social time for group building.
• Provide food and drink.
• Focus on discussions & decisions, not reports.
• Most important items go first on agenda.• Most important items go first on agenda.
• Put fundraising on the agenda as a discussion,
not a report or a Treasurer’s update.
• Let board members do the talking.
• Focus on results: "By the end of this meeting,
we need to accomplish x, y, and z."
3: Give them meaningful work.
4: Deal directly with their fear.
“You can't be a conscientious objector to our campaign — you've got to make your calls.”
© Chronicle of Philanthropy
Breakdown of Fundraising Cycle
Identify
Involve
Ask
Thank
Average attrition rate
of 1st time donors in
U.S. = 80%
60% of “high net-worth”
donors stopped giving
because they “no longer
felt connected”
Donor Relations 101
1. Prompt personal thanks
2. Know how gift to be used2. Know how gift to be used
3. Report on accomplishments
and impact of their gift
Do these 3 things and…
• 93% of donors would definitely or
Donor Relations 101
• 93% of donors would definitely or
probably give again next time asked.
• 64% would definitely/probably give more.
• 74% would give indefinitely if they
continued to receive meaningful info.
6: Tell them they don’t have to ask.
Identify
Involve/Cultivate
Ask
Thank
“No-Ask” Fundraising Strategies
• Identify new friends of the cause and current
friends who could do more
• Have advice visits / cultivation visits
• Host house parties• Host house parties
• Give tours of your facility, guided field trips
• Invite donors/prospects to program events
• “Thank you” calls/personal notes
• Write notes on mailings; address envelopes
8: Provide support & skill building.
"Next time, could you keep a straight face when we're asking for a million dollars?”
© Chronicle of Philanthropy
2: Overhaul your board meetings.9: Explain the power they have.
“To be any farther from the chairman, they'd have to sit us at the kids' table.”
© Chronicle of Philanthropy
10: Set clear goals & expectations.
Want more free fundraising advice?
Sign up for my monthly e-newsletter…
Subscribe at
www.fundingchangeconsulting.com
Thank you for spending your valuable time with me today!
Please stay in touch. -- Tina
617-477-4505
[email protected]@fundingchangeconsulting.comTinaFCC on Twitter
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Chris [email protected]
707-812-1234
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