board fundraising: proven strategies to get your board more involved

26
Proven Strategies to Get Your Board More Involved in Fundraising Tina Cincotti Tina Cincotti Founder | Funding Change Training & Consulting Nov. 3, 2010 | Use Twitter Hashtag #npweb Special Thanks To Our Sponsors

Upload: 4goodorg

Post on 08-May-2015

10.055 views

Category:

Business


1 download

DESCRIPTION

Do you wish your board did more fundraising? I’m going to guess the answer is a resounding “Yes!” Many board members run the other way the second you mention fundraising. Others agree to help but don’t really end up doing much. In this webinar, we’ll look at why and give you concrete strategies proven to get board members more engaged in fundraising.

TRANSCRIPT

Page 1: Board Fundraising: Proven Strategies To Get Your Board More Involved

Proven Strategies to Get Your Board More Involved in Fundraising

Tina CincottiTina Cincotti

Founder | Funding Change Training & Consulting

Nov. 3, 2010 | Use Twitter Hashtag #npweb

Special Thanks To Our Sponsors

Page 2: Board Fundraising: Proven Strategies To Get Your Board More Involved

Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.

A Proud Sponsor of NonprofitWebinars.com

Page 3: Board Fundraising: Proven Strategies To Get Your Board More Involved

Today’s Speaker

Tina Cincotti

Founder, Funding Change Training & Consulting

Hosting: Chris Dumas, FirstGiving, & Sam Frank, Synthesis Partnership

Page 4: Board Fundraising: Proven Strategies To Get Your Board More Involved

Does this sound familiar?

Isn’t that the

staff’s job?

I’m giving my

time…that’s

enough.enough.

I’ll do

anything but

raise money.

Page 5: Board Fundraising: Proven Strategies To Get Your Board More Involved

Reality is most board members…

aren’t fully engaged with your nonprofit.

don’t understand the organization, its impact or mission well enough to talk about it.or mission well enough to talk about it.

are reluctant to open doors to their people.

are afraid of fundraising.

Page 6: Board Fundraising: Proven Strategies To Get Your Board More Involved

What do board members want?from June Bradham’s “What Nonprofit Boards Want”

Stimulating meetings with real work

Crystal clear expectations

Not all work and no play

A true partnership with the ED/CEO

A dedicated, smart, vocal, visible ED/CEO

Page 7: Board Fundraising: Proven Strategies To Get Your Board More Involved

Ten Strategies Proven to

Engage Your Engage Your Board in

Fundraising….

Page 8: Board Fundraising: Proven Strategies To Get Your Board More Involved

1: Re-connect them with your mission.

“They made him chair of the committee as part of his court-ordered rehabilitation.”

© Chronicle of Philanthropy

Page 9: Board Fundraising: Proven Strategies To Get Your Board More Involved

Boring Meetings

2: Overhaul your board meetings.

Bored Boards

No Passion

Low Participation

in Fundraising

Page 10: Board Fundraising: Proven Strategies To Get Your Board More Involved

Tips for Improving Board Meetings

• Allow social time for group building.

• Provide food and drink.

• Focus on discussions & decisions, not reports.

• Most important items go first on agenda.• Most important items go first on agenda.

• Put fundraising on the agenda as a discussion,

not a report or a Treasurer’s update.

• Let board members do the talking.

• Focus on results: "By the end of this meeting,

we need to accomplish x, y, and z."

Page 11: Board Fundraising: Proven Strategies To Get Your Board More Involved

3: Give them meaningful work.

Page 12: Board Fundraising: Proven Strategies To Get Your Board More Involved

4: Deal directly with their fear.

“You can't be a conscientious objector to our campaign — you've got to make your calls.”

© Chronicle of Philanthropy

Page 13: Board Fundraising: Proven Strategies To Get Your Board More Involved
Page 14: Board Fundraising: Proven Strategies To Get Your Board More Involved

Breakdown of Fundraising Cycle

Identify

Involve

Ask

Thank

Page 15: Board Fundraising: Proven Strategies To Get Your Board More Involved

Average attrition rate

of 1st time donors in

U.S. = 80%

60% of “high net-worth”

donors stopped giving

because they “no longer

felt connected”

Page 16: Board Fundraising: Proven Strategies To Get Your Board More Involved

Donor Relations 101

1. Prompt personal thanks

2. Know how gift to be used2. Know how gift to be used

3. Report on accomplishments

and impact of their gift

Page 17: Board Fundraising: Proven Strategies To Get Your Board More Involved

Do these 3 things and…

• 93% of donors would definitely or

Donor Relations 101

• 93% of donors would definitely or

probably give again next time asked.

• 64% would definitely/probably give more.

• 74% would give indefinitely if they

continued to receive meaningful info.

Page 18: Board Fundraising: Proven Strategies To Get Your Board More Involved

6: Tell them they don’t have to ask.

Identify

Involve/Cultivate

Ask

Thank

Page 19: Board Fundraising: Proven Strategies To Get Your Board More Involved

“No-Ask” Fundraising Strategies

• Identify new friends of the cause and current

friends who could do more

• Have advice visits / cultivation visits

• Host house parties• Host house parties

• Give tours of your facility, guided field trips

• Invite donors/prospects to program events

• “Thank you” calls/personal notes

• Write notes on mailings; address envelopes

Page 20: Board Fundraising: Proven Strategies To Get Your Board More Involved
Page 21: Board Fundraising: Proven Strategies To Get Your Board More Involved

8: Provide support & skill building.

"Next time, could you keep a straight face when we're asking for a million dollars?”

© Chronicle of Philanthropy

Page 22: Board Fundraising: Proven Strategies To Get Your Board More Involved

2: Overhaul your board meetings.9: Explain the power they have.

“To be any farther from the chairman, they'd have to sit us at the kids' table.”

© Chronicle of Philanthropy

Page 23: Board Fundraising: Proven Strategies To Get Your Board More Involved

10: Set clear goals & expectations.

Page 24: Board Fundraising: Proven Strategies To Get Your Board More Involved

Want more free fundraising advice?

Sign up for my monthly e-newsletter…

Subscribe at

www.fundingchangeconsulting.com

Page 25: Board Fundraising: Proven Strategies To Get Your Board More Involved

Thank you for spending your valuable time with me today!

Please stay in touch. -- Tina

617-477-4505

[email protected]@fundingchangeconsulting.comTinaFCC on Twitter

Page 26: Board Fundraising: Proven Strategies To Get Your Board More Involved

Find the listings for our current season of webinarsand register at

NonprofitWebinars.com

Chris [email protected]

707-812-1234

Special Thanks To Our Sponsors