tourism in portugal - turismo de portugal · 2 tourism in portugal 2018 sales by region 12th most...

1 Tourism in Portugal 2018

TOURISM IN PORTUGAL 2018


SALES BY REGION

12th mostcompetitive

destination in the world

17th IN TOURIST

arrivalS

20th IN TOURISM RECEIPTS

PORTUGALInternational results.

Sources:The Travel & Tourism Competitiveness Index 2019

UNWTO World Tourism Barometer (edition September 2019)

2018

2018


HIGHLIGHTS

Share of Tourism Receipts/ GDP

GDP

Share of Tourism Receipts/ Global Exports

Global Exports

Share of Tourism Receipts/ Service Exports

Services Exports

Share of Tourism Receipts/ Goods Exports

Goods Exports

8,3 % 51,1 %18,7 % 29,5 %

PORTUGALMain economic results in 2018 – reinforces importance of the sector in the economy, maintains position ofmain exporting sector.


Tourism activities employed 328,5 thousand

individuals in 2018.

The population employed in the

accommodation and restaurant sectors

accounted for 6,7% of the total economy.

PORTUGAL

Source:INE


ESTABLISHMENTS, ROOMS AND BEDS

GLOBAL AND LODGING REVENUE

184 435+ 9 379

PASSANGERS ARRIVALS

27,4 M

PORTUGALMain results 2018 — favourable growth performance.

SEASONALITY REVPAR BED AND ROOM OCCUPANCY RATES

TOURISM RECEIPTS

36,7 % € 47,9

65,0%

- 1,5 pp

€ 16 840 M

- 0,3 pp

6 868+ 1 028 + 8,3%

52,0%

- 0,9 pp

GUESTS OVERNIGHT STAYS

25,2 M 67,7 M+ 5,4% + 3,5%+ 8,3%

€ 3 987 M

+ 6,8%

+ 9,3%€ 2 993 M

423 152+ 20 320

+ € 1,2


PORTUGAL | GUESTSThey grew at a faster rate than overnight stays. The main destination are Área Metropolitana de Lisboa (29,9% share), Norte (20,9%) and Algarve (18,7%).

(million) 2018 analysis

▪ Up to 25 million guests

▪ +5,4% and +1,3 million compared to 2017

▪ Higher relative growth, +6,2% (+577 thousand) of domestic guests. Share of international guests recovered from the first time since 2014.

▪ International guests have registered a growth of +4,9% (+719 thousand)

▪ International guests represented 60,6% of global demand (-0,3 pp).

▪ Decrease in average stay (2,7 nights)

▪ International guests decrease for 3,1 nights (-0,1) and domestic guests mantained 2,0 nights+6,2%

+4,9%

+5,4%

Domestic

International

Total

7,4 8,1 8,7 9,4 9,99,9 11,1 12,6 14,6 15,3

17,3 19,2 21,3 24,0 25,2

2014 2015 2016 2017 2018Domestic International Total

Source: Statistics Portugal (final data)

Guests in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)

(local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in the Autonomous Region of Madeira)

2018 (yoy)


PORTUGAL | OCCUPANCY RATESInternational guests accounted for 72,4% of occupancy.

Occupancy Bed

-0,2

-0,8

-0,9

Domestic

International

Total

12,8% 13,3% 14,0% 14,6% 14,4%

32,6% 35,1% 36,7% 38,4% 37,6%

45,5% 48,4% 50,7% 53,0% 52,0%


Source: Turismo de Portugal

Occupancy Bed rates in hotels, apartment-hotels, pousadas and tourist apartments and tourist villas and Occupancy Room rates in hotels, apartment-hotels, pousadas and tourist apartments and tourist villas (totals may not coincide with the sum of the parcels)

2018 (yoy p.p.)

Occupancy Room

-0,3

-1,2

-1,5

Domestic

International

Total

16,0% 16,6% 17,6% 18,3% 18,0%

40,7% 43,9% 45,9% 48,2% 47,0%

56,6% 60,6% 63,4% 66,5% 65,0%


2018 (yoy p.p.)


PORTUGAL | OVERNIGHT STAYSDomestic overnight stays grew at a faster rate. The main destinations are the Algarve (share of 30,2%), theÁrea Metropolitana de Lisboa (25,9%) and the Norte (14,5%).


▪ 67,7 million overnight stays


▪ Higher relative growth, +7,0% (+1,3 million) in domestic overnight stays

▪ International overnight stays registered +2,1% (1 million)

▪ International overnight stays represented 70,6% of global demand (-1,0 pp).

▪ March was the month with the highest growth (+14,2%)

▪ 73,4% of growth occurred in the off-peak season

▪ Monthly average growth higher in months outside peak season (8,9% vs 8,2%)

+7,0%

+2,1%

+3,5%

Domestic

International

Total

14,9 16,2 17,4 18,6 19,9

33,8 36,9 41,8 46,8 47,8

48,7 53,1 59,1 65,4 67,7


2018 (yoy)


Overnight stays in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)



PORTUGAL | OVERNIGHT STAYSEurope accounted for 81,2 % of international tourist overnight stays in Portugal. Highlight on the growth ofthe US market.

ASIA

NORTH AMERICA

EUROPE (EXCL.Portugal)

SOUTH AMERICA

81,2%-0,4%

3,8%+8,3%

6,4%+13,3%

6,6%+24,0%

AFRICA

1,1%-0,4%

OCEANIA

0,8%+4,0%

Share (%) 2018YoY (%) 2018/17





9,3

6,5

4,9

4,7

2,6

19,5%

13,5%10,2% 9,8%

5,4%

U K G E RMAN Y SPAI N FRAN C E B RAZI L

(mill

ion

)

2014 2015 2016 2017 2018 Share 18

PORTUGAL | OVERNIGHT STAYSTOP 5 outbound markets: Joint share of 58,5% (-0,9 pp compared to 2017). Brazil ascends to the top 5, and the UK notes the greatest loss (-1,5 pp).

YoY 2018/17

-0,03%+1,7%

+5,8% -5,2%

+14,5%





2,6

2,2

1,6

1,6

1,1

5,3% 4,7% 3,4% 3,4% 2,2%

(mill

ion

)

2014 2015 2016 2017 2018 Share 18

PORTUGAL | OVERNIGHT STAYSTOP 10 outbound markets: Share of 77,5% (-0,5 pp compared to 2017). Belgium returns to the top 10. US registered +0,9 pp.

YoY 2018/17

+2,0%

+24,9%

+2,5%

-6,0%+2,8%





13,8%

2,6%

7,2%

3,9%

1,2%

11,5%

22,6%

49,1%

18,6%

59,8%

Alojamento Local

TER e TH

Apart. Turísticos

Ald. Turísticos

Pousadas e Q. Madeira

Hotel-Apart.

3*

4*

5*

Hotéis

12,2%

2,6%

7,3%

3,9%

1,3%

11,9%

22,5%

49,0%

18,8%

60,9%

Alojamento Local

TER e TH

Apart. Turísticos

Ald. Turísticos


Hotel-Apart.

3*

4*

5*

Hotéis

PORTUGAL | OVERNIGHT STAYSHotels stand out in the preference of tourists. Demand for local accommodation increased.

2014

8,9%

1,8%

8,9%

4,1%

1,2%

14,1%

22,4%

47,8%

19,9%

60,9%

Alojamento Local

TER e TH

Apart. Turísticos

Ald. Turísticos


Hotel-Apart.

3*

4*

5*

Hotéis

2017 2018

65,4 millions 67,7 millions48,7 millions





0

1

2

3

4

5

6

7

8

jan feb mar apr may jun jul aug sep oct nov dec

(mill

ion

)

International Domestic Total

Continuous reduction of the seasonality rate (-0,3 pp compared to 2017). Higher seasonality in domesticovernight stays (39,5% vs 35,5%).

PORTUGAL | SEASONALITY(concentration of nights spent in July, August and September)

2014

39,4% in peak season

20182017

0123456789

10


(mill

ion

)



0123456789

10


(mill

ion

)







OUTLOOK

United Kingdom

35,7%

-1,2 pp

Holland

35,5%

-0,2 pp

USA

35,2%

+1,0 p.p.

GERMANY

30,7%

+0,01 pp

SPAIN

44,0%

- 0,01 pp

IRELAND

41,9%

-0,7 pp

ITALY

40,0%

-0,8 pp

FRANCE

37,2%

-0,9 pp

Brazil

29,1%

+0,6 pp

Belgium

41,4%

-1,1 pp

PORTUGAL | SEASONALITY(concentration of nights spent in July, August and September)

With the exception of the USA, Brazil and Germany all markets performed favorably. Brazil and Germanywere the markets with lower seasonality rates as opposed to Spain and Ireland.





PORTUGAL | REVENUESDouble digit growth through 2017, continuously higher than the growth of guests and overnight stays.

(million EUR) 2018 analysis

▪ € 4,0 billion of global revenue and €3,0 billion in lodging revenue

▪ +8,3% and +€ 305 billion in global revenues, as compared to 2017

▪ Lodging revenue grew at a higher rate, +9,3% and +€ 255 million

▪ Lodging revenues accounted for 75,1% of global revenues (+0,7 pp compared to 2017)

▪ Results demonstrate growth in the profitability of the means of tourist accommodation

+9,3%

+8,3%

LodgingRevenues

GlobalRevenues

1 627 1 900 2 2652 738 2 993

2 286 2 6283 104

3 681 3 987

2014 2015 2016 2017 2018Lodging Revenues Global Revenues

2018 (yoy)


Revenues in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)



PORTUGAL | REVPAR

(€) 2018 analysis

▪ The average yield per room available (RevPar) reached record figure of €47,9

▪ +2,5% and +€1,2, compared to 2017

+2,5%RevPar

31,5 35,1 40,2 46,7 47,9

2014 2015 2016 2017 2018

2018 (y-o-y)


RevPAR in hotels and similar (hotels, apartment hotels, tourist apartments, tourist villages, pousadas and quintas da Madeira), local accommodation and rural/lodging tourism (totals may not coincide with the sum of the parcels)



(in July)

PORTUGAL | SUPPLYSupply continues to grow.

2018 analysis

▪ +17,6% establishments

▪ +5,4% rooms

▪ +5,0% bed places

3 5

78

15

1 8

96

34

2 4

97

4 3

39

15

8 8

53

36

2 0

05

4 8

05

16

6 4

48

38

0 8

18

5 8

40 17

5 0

56

40

2 8

32

6 868

184 435

423 152

Establishments Rooms Beds

2014 2015 2016 2017 2018

+ 1 028

+ 9 379

+ 20 320


Hotels (hotels, villages and tourist apartments and farms in Madeira), Local Housing, Tourism in the Rural Space and Tourism of Housing (local accomodation with 10 or more beds on the mainland and Autonomous Region of Açores with no minimum capacity threshold in

the Autonomous Region of Madeira)


PORTUGAL | TOURISM RECEIPTSContinuous growth between 2014 and 2017, higher than the growth of guests and overnight stays.

(million €) 2018 analysis

▪ International Tourism Receipts amounted to €16,8 billion

▪ Impressive growth of +8,3% and +1,3 billion, compared to 2017

▪ Higher growth registered in the month of March (+18,4%)

▪ The months of January, February, March and May registered growth above 10%

▪ 79,9% of the Tourism Receipts were generated by European markets, followed by the American continent with 12,2%.+8,3%

TourismReceipts

10 284 11 605 12 81115 550 16 840

2014 2015 2016 2017 2018

Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019)

Balance of payments ‘Travel and Tourism’ of the Balance of Payments

2018 (yoy)


+9,3%+9,0%

+13,4%

3 0

07

,3

2 4

89

,7

1 9

15

,7

1 6

87

,2

99

1,6

17,9% 14,8% 11,4% 10,0%5,9%

U K FRAN C E G E RMAN Y SPAI N U SA

(mill

ion

€)

2014 2015 2016 2017 2018 Share 18

PORTUGAL | TOURISM RECEIPTSTOP 5 outbound markets: Share of 59,9% (+0,4 pp compared to 2017).US registered +0,7 pp

YoY 2018/17

+3,1%

+22,9%




+13,4%

+1,7%+2,1%

72

2,5

65

7,1

61

3,9

57

7,2

41

3,2

4,3% 3,9% 3,6% 3,4% 2,5%

N E THE RLAN DS B RAZI L I RE LAN D SWI TZE RLAN D I TALY

(mill

ion

€)

2014 2015 2016 2017 2018 Share 18

PORTUGAL | TOURISM RECEIPTSTOP 10 outbound markets: Share of 77,6% (+0,2 pp compared to 2017). Both Ireland and Italy enterthe top 10 while Belgium leaves it.

YoY 2018/17

+12,1%

+8,4%




PORTUGAL | TOURISM RECEIPTSClear trend of growth, strengthening the importance of the sector in the economy. Historical growth in 2017 (+21,4%).

Tourism Balance (million €) 2018 analysis

+6,3% in the TourismBalance, as compared to 2017

Tourism in the GDP and Exports 2018 analysis

51,1% of service exports, +0,8 pp compared to 2017

8,3% of GDP, +0,4 pp compared to 2017

16 840,1

4 662,7

12 177,4

Receitas Despesas Saldo2014 2015 2016 2017 2018

14,6% 15,7% 16,9% 18,5% 18,7%

44,6% 46,6% 48,2% 50,3% 51,1%

21,7% 23,7% 26,1% 29,2% 29,5%

5,9% 6,5% 6,9% 7,9% 8,3%

2014 2015 2016 2017 2018Global Exports Service Exports Goods Exports GDP

Source:Banco de Portugal (2015 to 2018 provisional data — 18.10.2019) and INE

The ‘Travel and Tourism’ of the Balance of Payments;Current account;GDP at current prices — quarterly — base 2011


PORTUGAL | AIR FLOWSSupply of SEATS with continuous growth in air transport.


▪ Over 65 million seats available


▪ +8,0% (+4,0 million), registered on international flights

▪ National flights registered +2,5% (+270 thousand)

▪ International flights represented 83,0% of the global supply (+0,8 pp).

▪ 66% of supply happened in summer (IATA summer —April to October)

▪ Lisbon airport accounted for 53,6% of air supply, followed by Porto (21,5%), Faro (15,1%), Madeira (6,2%) and Ponta Delgada (3,6%).

+2,5%

+8,0%

+7,0%

Domestic

International

Total

6,9 8,0 9,7 10,9 11,2

36,2 39,1 44,0 50,3 54,4

43,1 47,1 53,761,2 65,5


Source: ANA - Airports of Portugal

(for total rounding questions may not coincide with the sum of the plots)

2018 (yoy)


PORTUGAL | AIRPORT FLOWSDemand, as measured by DISEMBARKED PASSENGERS, registered higher growth than that of the seatsavailable.


▪ More than 27 million passengers disembarked


▪ Higher relative growth, +7,3% (+1,6 million) recorded in passengers arriving on international flights

▪ Disembarked passengers in domestic flights registered+4,5% (+195 thousand)

▪ International disembarked passengers represented on 83,5% of total disembarked passengers (+0,5 pp).

▪ 68% of disembarked passengers in the summer (IATA summer — April to October)

+4,5%

+7,3%

+6,8%

Domestic

International

Total

2,6 3,1 3,8 4,3 4,5

14,7 16,1 18,2 21,3 22,9

17,3 19,2 22,025,7 27,4


2018 (y-o-y)

Source: ANA - Airports of Portugal

(for total rounding questions may not coincide with the sum of the plots)

tourism in portugal - turismo de portugal · 2 tourism in portugal 2018 sales by region 12th most...

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