destination mecklenburg-vorpommern - ahk portugal · employed in tourism sector) ... sylvia...

Destination Mecklenburg-Vorpommern

A stunning holiday –

it‘s in our nature.

2 | Branchentreffen Tourismus: Portugal – Mecklenburg-Vorpommern 7. März 2017

Size of Mecklenburg-Vorpommern

23,170 km² | 1.6 million inhabitants


Coastline

1.945 km with

islands, bays, lagoons


Nature

30% protected areas

3 national parks,

7 nature parks,

2 biosphere reserves,

UNESCO nature heritage


Lakes and Rivers

26,000 km flowing waters

more than 2000 lakes

25% of all lakes in Germany


Long Bathing Tradition1793 - the Germans founded their first seaside resort Heiligendamm

G-8 Summit 2007, Grand Hotel Heiligendamm

'Haus Goor‘ near Putbus,1817/1818

In the following years snow-white seaside resorts were established along the coast


Long Bathing Tradition

19 Piers at several seaside resorts along the Baltic Coast


• Traditional furniture: the wicker beach chair

• Invented 130 years ago by a Rostock resident to protect people against the wind and sun

Long Bathing Tradition


Social tourism before WW2

Number of tourists in 1930

Warnemünde 28.000

Heringsdorf 27.000

Ahlbeck 25.900

Binz 21.000

Brunshaupten 16.700

Devolopments:

Seaside resort planned for 20.000 in Prora / Rügen

- a 5 km long building close to the beach

Today the building is used as a the longest youth hostel of theworld, holiday appartements, private appartements.


400 Hotels, recreation homes of labour unions 35.000 beds

Travel agencies of the GDR

1000 Company owned holiday homes 105.000 beds

160 Camping grounds 77.000 places

250 Holiday camps for children 67.000 beds

Private rooms labour unions 30.000 beds

Private rooms 140.000 beds

Total: approx. 450.000 beds

Mass tourism during GDR times


Tourism – a significant economic factor

Share of Gross Domestic Product: 12 %

Share of Labour Force: 17,8 %

(1 in every 6 jobs in total – 131.254 directly and indirectly

employed in tourism sector)

Investments accompanied by

subsidies in tourism: 6 billion Euros since 1990


Touristic Developments in Mecklenburg-Vorpommern:

One of East Germany’s Success Stories

Overnight Stays:

1992: 9,4 Million >> 2016: 30,3 Million

Bed Capacity:

1992: 156.000 >> 2016: 276.000


Mecklenburg-Vorpommern - International

Primary International Markets:

The Netherlands, Switzerland, Denmark, Sweden, Austria


The typical tourist in Mecklenburg-Vorpommern:

Travels with partner with

and without children

Travels regularly

Spends averagely 8,7

on his holiday in MV

Is a repeater Has already been to

the Mediterranean

Sea

Spends averagely 71€

per day

Stays mostly in hotels and

pays averagely a rate of 45€

per person and nightDisposes of a monthly

household net income of

more than 3.000 € (52%)

Is averagely 52,8 years old

and is getting older

Evaluates the accommodation,

gastronomy and leisure facilities

with good and very good

Expects a nice beach,

calmness and nature

Arrives by car

Comes from East- and

West-Germany


Mecklenburg-Vorpommern Tourist Board - 1990

MEMBERS

7 Regional Tourist Boards, 6 Towns, Tourism

Associations, Other (Hotels, Tour Operators etc.)

PARTNERS

German National Tourist Board, German Coastline, Deutsch

Bahn, Other Tourism Organisations

BOARD OF DIRECTORS

Chairwoman: Sylvia Bretschneider (president of the Mecklenburg-Vorpommern state parliament)

OFFICE

Managing Director: Bernd Fischer

40 employees

Departements: Marketing/ Sales Promotion, Product Development, PR, Online-Marketing, International Marketing, Quality

Management, MICE, barrier-free travel, Health Tourism

TOUR.BU – Touristik & Buchung Mecklenburg-Vorpommern

Information Service, Booking, Group Travel


International House of Tourism - 2016

Mecklenburg-Vorpommern Tourist Board

Dehoga MVHotel & Restaurant Association

BVCD MVCamping Association

Bäderverband MVHealth Resorts Assocation

DJH MVYouth Hostel Assocation

Touristik & Buchung MVBooking & Group Travel

Verband Mecklenburgische OstseebäderRegional Association

Projects: Health Tourism, Baltic Sea Tourism Center, Barrier Free Travel

Landurlaub MVAssociaton for Rural Holidays


• Ferry lines to Scandinavia• National and international flight connections.• Bridge to the island of Rügen• The connection of the motorway A1 and A20 facilitates the trip

and saves time.

Development of traffic infrastructure


Germany‘s Nr. 1 Cruise Harbour: Rostock-WarnemündeIn 2016:31 ships181 calls553,000 passengers


Tourism Marketing and Development today

1. Keep traditions and combine with modern developments

Bathing Tradition, Castles, Unesco Heritage

2. Concentration on holiday themes

Water sports, cycling, spa, family holidays

3. Projects for product development

Health Tourism, Barrierfree Travel, Baltic Sea Cooperations


Bathing Tradition & modern investments in seaside resorts


Traditions and historical highlights & modern tourism structures

• Land Fleesensee

• Largest holiday resort in Germany

• 2.000 beds, 4 hotels, (Robinson Club,

Schlosshotel, Dorfhotel, Iberotel)

• 5 golf courses, 6000m² wellness area

• More than 2000 castles & manor houses

• Castle Schwerin – Museum and state parliament

• Castle Schlemmin and many more: hotels,

apartements, restaurants


Preserving traditions and cultural heritage & new meanings of old buildings

• UNESCO World heritage – Hanseatic towns of Wismar and Stralsund since 2002• Typical Redbrick gothic architecture• Events at historical places, e.g.

Festspiele Mecklenburg-Vorpommern


Holiday themes: Watersports


Holiday themes: Cycling• Long distance routes & circle routes

• Bike rentals, tour operators with lugage transport,

combined ship and cycling tours

• 2018 is the year of cycling


Holiday themes: Family Holidays

• Nature, Water and Beaches

• Museums and Experience Centres

• More than 100 certified accommodations and facilities for families


Holiday themes: Spa

• Most sunshine hours in Germany

• Fresh and salty air

• Natural and regional cures like chalk and

natural brine, Thalasso therapy etc.


Preconditions:

• 22 million health-oriented travelers in Germany

• 6 million people are interested in health-focused

services in MV

• interest in wellness and health tourism is steadily

climbing

• best conditions in MV:

• 63 health & spa resorts,

• 61 rehabilitation clinics,

• natural remedies: chalk, moor, brine, salt water

(Market analysis Health Tourism, Project M, 2014, FUR Reiseanalyse, 2016)


• Launching new website www.gesundes-mv.de

• uniting existing health-focused services and programmes of

MV under one umbrella

• developing and marketing new special offers for health-

oriented travelers

• health and spa resorts are adding value to their offerings

• establishing MV as a top-ranking German health

destination in the long run


Project: Barrierfree Travel

• Certification of lodging and experience suppliers

along the tourist service chain

• Quality assurance by sensitisation in training

measures for tourist suppliers

• Marketing of the offers without barriers


Projects: Baltic Sea CooperationAim:

1. Improving communication and collaboration

2. Establishing networks in the Baltic Sea Region (BSR)

Projects:

• BSTC: Baltic Sea Tourism Center (Lead Partner)

• Baltic Sea Tourism Forum

• Biking South Baltic! (Project Partner)

• Baltic Sea Food (Project Partner)

• CATCH – Coastal Angling Tourism (Associated Partner)

• BalticMuseums: LoveIT! (Associated Partner)


Project: Baltic Sea Tourism Center (BSTC)

Improving crossborder communication + cooperation

Duration from 01.01.2017 to 31.12.2019:

- 1 BSTC service unit

- Sustainable ACTIVE TOURISM products

- Increased international visitor number to South Baltic Region by implementinginternational marketing campaign


Thank you for your attention.

Contact

Bernd Fischer| Managing Director

Tourismusverband Mecklenburg-Vorpommern e.V.

Konrad-Zuse-Straße 2 | D-18057 Rostock

Fon +49 (0)381 40 30-600 | Fax -555

mail [email protected]

web off-to-mv.com

destination mecklenburg-vorpommern - ahk portugal · employed in tourism sector) ... sylvia...

Documents