top gear festival
DESCRIPTION
saidWot investigates the buzz around the Top Gear Festival held in Durban, June 2012.TRANSCRIPT
Top Gear Festival
Case study
Reporting period
13th June ndash 18th June
2012
Author- Aanisah Peck
Formalities
This case study is based on comments received from the 12th to the
18th June 2012 relating to the Top Gear Festival in Durban
It is based on English comments from around the world gathered via
saidWot
If you would like us to do this for your brand or for something you are
passionate about please contact us on
wwwsaidwotcom | infosasaidwotcom
The story
Over a period of 6 days we tracked more
than 12 365 comments about the Top Gear
Festival
Comments increased from 644 on the 13th
of June to over 3 224 comments on the first day of the event
Where did the conversation take place
12 256 comments were posted on
social media platforms
97 articles posted on websites
9 articles posted on
Blogs
3 articles posted on News sites
Where in the social media landscape
10 949 comments were posted on
23 posted from
FriendFeed
Keep in mind that most people have set their privacy settings on Facebook to
lsquofriends onlyrsquo These comments cannot be monitored or tracked
1 245 comments were posted on
4 posted on DIGG
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Formalities
This case study is based on comments received from the 12th to the
18th June 2012 relating to the Top Gear Festival in Durban
It is based on English comments from around the world gathered via
saidWot
If you would like us to do this for your brand or for something you are
passionate about please contact us on
wwwsaidwotcom | infosasaidwotcom
The story
Over a period of 6 days we tracked more
than 12 365 comments about the Top Gear
Festival
Comments increased from 644 on the 13th
of June to over 3 224 comments on the first day of the event
Where did the conversation take place
12 256 comments were posted on
social media platforms
97 articles posted on websites
9 articles posted on
Blogs
3 articles posted on News sites
Where in the social media landscape
10 949 comments were posted on
23 posted from
FriendFeed
Keep in mind that most people have set their privacy settings on Facebook to
lsquofriends onlyrsquo These comments cannot be monitored or tracked
1 245 comments were posted on
4 posted on DIGG
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
The story
Over a period of 6 days we tracked more
than 12 365 comments about the Top Gear
Festival
Comments increased from 644 on the 13th
of June to over 3 224 comments on the first day of the event
Where did the conversation take place
12 256 comments were posted on
social media platforms
97 articles posted on websites
9 articles posted on
Blogs
3 articles posted on News sites
Where in the social media landscape
10 949 comments were posted on
23 posted from
FriendFeed
Keep in mind that most people have set their privacy settings on Facebook to
lsquofriends onlyrsquo These comments cannot be monitored or tracked
1 245 comments were posted on
4 posted on DIGG
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Where did the conversation take place
12 256 comments were posted on
social media platforms
97 articles posted on websites
9 articles posted on
Blogs
3 articles posted on News sites
Where in the social media landscape
10 949 comments were posted on
23 posted from
FriendFeed
Keep in mind that most people have set their privacy settings on Facebook to
lsquofriends onlyrsquo These comments cannot be monitored or tracked
1 245 comments were posted on
4 posted on DIGG
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Where in the social media landscape
10 949 comments were posted on
23 posted from
FriendFeed
Keep in mind that most people have set their privacy settings on Facebook to
lsquofriends onlyrsquo These comments cannot be monitored or tracked
1 245 comments were posted on
4 posted on DIGG
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Top Tweeters
Top tweeters included influential individuals celebrities and large organisations
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Loyalists
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Detractors
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
Statistics
Keywords used most by the audience
bull Stigisms
bull TopGearFestival
bull TopGearFestTweeps
bull TopGearSA
bull TopGearFestSA
bull Top Gear
bull Top Gear Durban
bull Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom
More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival
If you would like us to share the remainder of the analysis as well as the extensive
tracking on this topic with you please feel free to contact us
Additionally for any demo accounts queries or requests for information please
donrsquot hesitate to contact us on the below information
South Africa
Tel +27 11 021 8738
Email infosasaidwotcom
Web wwwsaidwotcom
United States
Tel +00 (1) 704 450 2403
Email infoussaidwotcom