23% of respondents always take measures to maintain health, whereas, 43% of respondents often take measures to maintain health.

Surprisingly, this number increases to 27% and 47% amongst 55+. Males are also more likely than females to take these measures. Men at 25% and Women at 21%

Yes, always

Yes, often

Sometimes

Rarely

No, Never

23.04%

43.27%

18.68%

11.81%

3.10%

23% of people who always take measures to maintain health, increased to 27% amongst the 55+

Older = More Health-Conscious Do you take measures to maintain your physical health?

2/3 Take Measures to Maintain Health

Women report spending slightly more on average, on health and beauty products for their own personal use within a month. 61% of men spend $20 or less each month. 52% of women spend less than $20 each month.

Women Spend More on Products

Exercise / Stay Active

Take vitamins and / or mineral supplements

Eat organic and / or healthy diet

Drink plenty / recommended amount of water

Wash hands frequently and / or use hand sanitiser

Schedule an annual physical with my general practitioner

Dietary cleansing

Get a flu shot annually

Don’t touch handles of doors in public places

Maintain healthy BMI

Monitor alcohol intake

Avoid smoking

Regular eyesight, hearing and dental checks

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I do this regularly I did this 5 years ago I will do this in the future I don’t do this

Which of the following measures do you take to maintain your physical health?

Measures Taken to Maintain Physical Health

Maintaining Health & Wellness Taking measures to maintain a healthy lifestyle in a connected society.Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in the US about their health and wellness habits.

Which of the following premium brands do you purchase?

67% of respondents report purchasing premium brands, specifically for toothpaste, hair products and body lotion and reasons for purchase included the fact that they’ve ‘always purchased them,’ ‘reliability,’ and in some cases because they’re ‘hypo-allergenic.’

Hair products

Soap / body lotion

Makeup

Moisturiser

Cologne

Toothpaste

Other

0% 20% 40% 60% 80% 100%

Yes No I do not purchase at all

Premium Brands

People that use Apps or technology to monitor their fitness tend to be younger. 59% of 18-34 year olds 38% of 35 – 54 year olds, and 15% of 55+ have used apps for this purpose.

One of the biggest discrepancies noticed is around hand washing. 44% of women as opposed to 27% of men focus on washing their hands on a regular basis to stay healthy. Women are slightly more likely to avoid alcohol and smoking than men as well.

Women Wash Hands

Apps for Fitness

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