Males too are more likely than females to take these measures (always & often), 72% vs. 66%

23% of people who always take measures to maintain health, increased to 36% among the 55+.

Older = More Health-Conscious Do you take measures to maintain your physical health?

2/3 Measures to Maintain Health

Yes, always

Yes, often

Sometimes

Rarely

No, Never

23.05%

46.21%

17.86%

11.18%

1.80%

Exercise / Stay Active

Take vitamins and / or mineral supplements

Eat organic and / or healthy diet

Drink plenty / recommended amount of water

Wash hands frequently and / or use hand sanitiser

Schedule an annual physical with my general practitioner

Dietry cleansing

Get a flu shot annually

Don’t touch handles of doors in public places

Maintain healthy BMI

Monitor alcohol intake

Avoid smoking

Regular eyesight, hearing and dental checks

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I do this regularly I did this 5 years ago I will do this in the future I dont do this

Which of the following measures do you take to maintain your physical health?

Measures Taken to Maintain Physical Health

Maintaining Health & Wellness Taking measures to maintain a healthy lifestyle in a connected society.Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Singaporeabout their health and wellness habits.

Women report spending slightly more,on average, on health and beauty products for their own personal use within a month. 33% of men spend $20 or less each month. 30% of women spend less than $20 each month. However, Singaporean men are reported to be more likely to have a higher investment on themselves in terms of health and beauty (24% of men spend more than $50 per month, while only 19% for women).

Reasons for purchase of premium brands include believing that the products are of ‘better quality and e�ect’, ‘reliability’, ‘safety’, and in some cases due to the skin condition (sensitive skin/allergy).

Hair products

Soap / body lotion

Makeup

Moisturiser

Cologne

Toothpaste

79%

63%

68%

81%

68%

65%

80%

80%

38%

70%

75%

79%

Women Spend More on Products 49% of respondents report purchasing premium brands, specifically for;

As one would suspect, most people that use Apps to monitor their fitness activities, diet, etc. tend to be younger. Of those surveyed, 38% of 18-34 year olds either currently, or have used apps to assist in keeping fit, while 33% of 35 – 54 year olds, and 28% of 55+ have used apps for this purpose. Apps that record diet and exercise and fitbit were the most commonly used.

One of the biggest discrepancies noticed is around hand washing. 88% of women as opposed to 78% of men focus on washing their hands on a regular basis to stay healthy. Women are more likely to have dietary cleansing and have regular eyesight, hearing, dental checks than men as well.

Women Wash Hands

Apps for Fitness

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