Entrepreneurship in France and US

Respondents said the following about the top drivers of success

40.1%33%

21.7%

15.2%

17.1%

14.3%

56.1%

69.9%

Purelydigital

Purely traditional

Mix

{{{

39.4%54.6%

Respondents were asked about the most successful business model

11.7%8.9%14.9%

36.1%

31.1%35.8%

35.7%

35.9%

25.0%

15.9%

Opportunity to turn from a startup to a leader

A focus on customer service

Creativity

Productivity

Agility– ability toadapt

Funding

US

FR {

{

{

{

{

FR business perception US business perception

Respondents were asked to rate the following attributes for both US and French business

Unique technology

Taste for excellence and goods

A unique perspective

Engineering

Rich cultural influence

A close-knit community of influencers

21.5% 43.6%

42.3%

38.4%

31.2%

30.7%

21.6%

38.4%

35.9%

27.9%

48.8%

18.5%

28.6% 34.9%

21.4%

23.7%

25.3%

27.5%

59.7%

18.8%

17.4%

45.9%

13%

The French have a better opinion of their business in having a taste for excellence and goods

30.7%

Toluna’s CEO, and company founder, Frederic-Charles Petit hosted a keynote at La French Touch Conference in New York and shared insights on how cracking the code to new markets. At this occasion, we have asked 2000 consumers in France and in the US how they feel about innovation and entrepreneurship opportunities in theirrespective countries

RetailThe Arts/Entertainment and leisure activities

Hospitality (Restaurants, hotels)

40.1%

US respondents are more optimistic in their ability to become a leader after launching their own business. 25% think this is certainly possibleto launch a start-up to become a world leader in few years, while only15,9% of French think so.

This study was fielded on June 21st & 22nd in the US and France with 4015 respondents using Toluna QuickSurveysTM.Respondents were selected from among those who have agreed to participate in Toluna surveys. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the online population. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated.

FRUS

FRUS

US

When asked about the type of business entepreneurs would want to start...

8.0%8.5%8.7%

...the Arts/Entertainment and leisure sector is the favored industry by entrepreneurs in both countries.

FR

US

FR

US

FR

US

FR

US

FR

US respondents believe more in purely digital