Males too are slightly more likely than females to take these measures (for those who say ‘always’) 24% vs. 21% .

23% of people who always take measures to maintain health, increased to 26% among the 55+

Older = More Health-Conscious Do you take measures to maintain your physical health?

2/3 Measures to Maintain Health

Yes, always

Yes, often

Sometimes

Rarely

No, Never

22.68%

42.16%

22.68%

10.79%

1.70%

Women report spending slightly less, on average, on health and beauty products for their own personal use within a month. 59% of men spend $20 or less each month. 49% of women spend less than $20 each month. The di�erence is bigger for higher than $50 per month (12% of women vs. 7% of men).

Women Spend More on Products

Exercise / Stay Active

Take vitamins and / or mineral supplements

Eat organic and / or healthy diet

Drink plenty / recommended amount of water

Wash hands frequently and / or use hand sanitiser

Schedule an annual physical with my general practitioner

Dietry cleansing

Get a flu shot annually

Don’t touch handles of doors in public places

Maintain healthy BMI

Monitor alcohol intake

Avoid smoking

Regular eyesight, hearing and dental checks

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I do this regularly I did this 5 years ago I will do this in the future I dont do this

Which of the following measures do you take to maintain your physical health?

Measures Taken to Maintain Physical Health

Maintaining Health & Wellness Taking measures to maintain a healthy lifestyle in a connected society.Recently, Toluna ran a Toluna QuickSurvey™ study asking 1,000 respondents in Australia about their health and wellness habits.

The reason for purchase included the fact that the belief that they are of ‘better quality’, ‘reliability’ and sense of satisfaction (‘it makes people feel good about themselves’), and in some cases because of the skin condition (sensitive skin/allergy).

Hair products

Soap / body lotion

Makeup

Moisturiser

Cologne

Toothpaste

82%

69%

68%

74%

71%

81%

74%

76%

24%

49%

63%

83%

57% of respondents report purchasing premium brands, specifically for;

As one would suspect, most people that use Apps to monitor their fitness activities, diet, etc. tend to be younger. Of those surveyed, 58% of 18-34 year olds either currently, or have used apps to assist in keeping fit. In contrast 28% of 35 – 54 year olds, and 14% of 55+ have used apps for this purpose. Fit bit, and apps that record diet and exercise were the most commonly used.

One of the biggest discrepancies noticed is around taking vitamins and/or supplements. 63% of women as opposed to 50% of men take supplements on a regular basis to stay healthy.

Vitamins and Supplements

Apps for Fitness

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