Tips To Improve Your Website Ranking For Local Search Results

Tips To Improve Your Website Ranking For Local Search Results

It is a challenge to improve the ranking for your website in local search results. While having quality content and building good links can positively influence the ranking of your website, the strategies used for ranking a website in the local search results are a bit different. This is an essential factor for small businesses looking to target the local communities.

The number of people who search for local businesses online has increased phenomenally. This has led to an increase in the number of apps, which provide location-based services. When customers search for information about a particular business using Google Places, they will be able to access useful details including working hours, videos, photos, coupons and product offerings.

Tips To Improve Your Website Ranking For Local Search Results

With all of this in mind, here are some helpful tips from a company which has established a reputation of providing professional Houston SEO services, to help you tap into local markets.

Get Listed On Google Places

The first step to being found by prospective customers is to have your business listed on Google Places. The best part is that there are no charges for listing your business on the website. Google Places provides updated information about your working hours, address, contact number and e-mail address. If you are not sure how to proceed, download a training video about the different features offered by Google Places. Analyze the interest generated in your business listing by referring the number of clicks received for action buttons like more information on maps, driving directions and direct clicks.

Get Listed in Local Business Directories

Each city or town has some established local business directories. By listing your business in the most popular business directories like Yelp and Merchant Circle you will help increase your chances of being found by local audiences. Maintain the formatting across all these directories and make sure that the information provided is accurate and updated at regular intervals. Take the advice of a reputed SEO company in Houston, which provides professional internet marketing services to help you get listed in these directories.

Verify Your Business Listing

Now, you need to verify your business listing by following the steps listed for individual websites. This is because online users are more likely to access your website and use the services provided by you, if they notice that your website is verified. Once verified, a prominent icon displaying the text, “verified business owner” appears next to your business listing. Getting verified will convince customers that your business is trustworthy and genuine.

Many of the local directories use the same steps for businesses to get verified. This may include typing a particular code sent by the online directory on your mobile phone.

Get Customer Reviews

Solicit reviews from your regular or loyal customers. Reward customers with special discounts or gift coupons in exchange for repeat visits to your business. This will encourage customers to give positive reviews about the services provided by your business. Other prospective users will find these reviews useful in selecting the services offered by your business.

The number of people who search for local businesses online has increased. This article offers useful tips to help you improve your website ranking for local search results.