linkedin to win: 38 tips to ranking no.1
TRANSCRIPT
Linkedin to Win
THE NEW CV: YOUR DIGITAL REPUTATION & THE ART OF PASSIVE JOB HUNTING
Valer ia Dominguez, eCommerce & Omni-channel Director
38 TIPS TO RANK NUMBER ONE
To position you as an authority in your field
Go over 38 tips that will allow you to rank No.1 for your profession in Linkedin
Teach you basic SEO concepts so you are found by recruiters
Teach you to track & manage your reputation
What is the objective of this class?
Anyone who wants to get recruited for a better jobGet more clients for his/her firmBecome an advisory board memberGet offered speaking engagements Consulting oppor tunitiesBecome a published author or columnistTeach a class at a UniversityGet into a top University or masters program….
Who should take this class?
IDENTITY WORK Tip 1. Find your competitive advantageTip 2. Feedback from your environment exerciseTip 3. Find your herosTip 4. Find the quotes that inspire you
KEYWORD EXERCISE Tip 5. Do the keyword exercise with Google AdwordsTip 6. Create your final keyword cheatsheetTip 7. Apply keywords to all Linkedin sections
38 Tips: The index
SEO FOR DUMMIES Tip 8. Learn SEO Basics to posit ion your profi leTip 9. Become a master l inkbuilderTip 10. Never stop learning
THE AUDIT Tip 11. Stalk your selfTip 12. Face real ityTip 13. Create a control panel
CREATE A KILLER PROFILE Tip 14. The impor tance of an imageTip 15. Showstopper branding
Tip index
THE BASICS Tip 16. Fill out 100% of the profileTip 17. Think of professionals, not skillsTip 18. Customize your URLTip 19. Be easy to get in touch withTip 20. Maximize your 120 charactersTip 21. Be humanTip 22. What is your call to action?
BE A KEYWORD STUFFER Tip 23. Be futuristicTip 24. Be a keyword stuffer
Tip index
BE PROMISCUOUS Tip 25. Make sure your profile is publicTip 26. Expand your network activelyTip 27. Join GroupsTip 28. Be warm, don´t automateTip 29. Be premiumTip 30. Enlist the power of third par ty endorsement
ENTERTAIN Tip 31. Be active, get noticedTip 32. Post your published workTip 33. Make Linkedin your blog
Tip index
ADVANCED SOCIAL PROOF Tip 34. Do outbound linkingTip 35. Add presentations via SlideshareTip 36. Add your pressTip 37. Add video to your profileTip 38. Surprise!
Tip index
Identify your competitive advantage
Create your digital CV Get a better job
Your personal website+your linkedin profile+google search results of your name (text, photos, videos)+ social media persona= the new cv
3 steps to a better career
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