Google Page 1: 6 ‘no cost’ tips that can help achieve

Page 1 ranking

By Bob Snowzell

E-bob internet marketing

• Increasing sales, & delivering more clients through the power of the internet, by:

• Search engine optimisation• Pay per Click marketing• Email marketing• Social media marketing• Video marketing

How Many Searches Per Month?

Used for product Research

High Useage of Web pages

Google Search page

• Local Search – (balloons)

• Organic Search ( left hand side)

• Sponsored Ads( PPC ) search (at top(sometimes) & right hand side

Google’s method of Search

• Type in key word of phrase

Google delivers results( with ‘Most Relevant’ first)

Not: most important Not : best company/product

But: most relevant

Googles Mantra – relevance-relevance-relevance

Determine best keyword phrases

• Through research• Google keyword tool• Market samurai• Wordtracker

And other means

Choose your keywords carefully

Important Information

• How many searches per month

• Variations on search term( singular/plural)

• Competition for keyword/phrases

Step 1 – Add main key words to meta tags

Step 2 –Update Content Regularily

• Add fresh content to your website at least monthly

• Have a blog on your website that is updated, preferably weekly

Step 3 – Create a Google Places Page

• Include full company information• Include keywords at beginning of

description• Upload 10 images• Upload at least one video

Step 4 – Join Local Directories• Google checks to see what other ‘local

directories that your company is registered with

• www.qype.co.uk• www.yelp.com• www.freeindex.co.uk• www.brownbook.net

• Other specific local directories relative your products/services

Step 5 -Register your website at www.dmoz.org

The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

You can get a higher ranking in Google, Netscape, Lycos, DirectHit, HotBot AOL, Lycos and some of the most popular portals.

Step 6. Add Google Analytics to Your Website

Google analyitcs allows you to measure

• No of visitors• Time spent on site• Most popular/least popular pages• Bounce rate• Traffic Sources

Step 7 – Make your website url, to include your main keywords

Bob Snowzellwww.e-bob.co.uk

Internet Marketing using Video, SEO & PPC

01484 769743