By:

OBI EBUKA DAVID 01-20-2016

SEO SYSTEM FOR AAUA

OVERVIEW

•Analysis of both system•The way out

ANALYSIS

1. Number of search result for www.aaua.edu.ng. =461,000 pages. Number of search result for www.oauife.edu.ng =113,000 pages.

2. Number of search links carrying the text www.aaua.edu.ng. =551,000 pages. Number of search links carrying the text www.oauife.edu.ng = 1,430,000 pages. Query= inurl: www.aaua.edu.ng

3. Number of search links carrying the text www.aaua.edu.ng aside the official page = 4,270 pages. Number of search links carrying the text www.oauife.edu.ng aside the official page = 34,400 pages. Query= “www.aaua.edu.ng “ -inurl: www.aaua.edu.ng

4. How many landing pages google has indexed for aaua url.= 790  How many landing pages google has indexed for oau url.= 1,580 Query=site:www.aaua.edu.ng

ANALYSIS5. Both Page has 301 redirect on home landing page

6. Forums participated cached by google for aaua= 10  Forums participated cached by google for oau=  659  Query="www.aaua.edu.ng" inurl:forum

7. community participated cached by google for aaua= 2 community participated cached by google for oau= 33 Query="www.aaua.edu.ng" inurl:community

8. Profile pages cached by google for aaua= 7 Profile pages cached by google for oau= 8 Query="www.aaua.edu.ng" inurl:profile

9. Number of pdf documents for aaua= 120 Query= inurl:www.aaua.edu.ng filetype:pdf Note: No doc, txt, xls files cached by google for aaua Number of pdf documents for oua = 34  Number of doc documents for oua = 16 Note: No txt, xls files cached by google for oua

ANALYSIS10. Last time official page cached by google for aaua

Last time official page cached by google for oua

ANALYSIS

aaua website 110adekunle ajasin university admission status 1402015/2016 admission 210admission 2015/2016 320aaua admission 110aaua university 40adekunle ajasin university admission 30entrepreneurial development 720adekunle ajasin university postgraduate school 40admission for 2015 140admission from 2015 70aaua.edu.ng/admission list 70admission 2016 320list of admission 110the help desk 210

Some key words that has brought users to aaua site[google display planner]

ANALYSISWhois details for OAU

ANALYSISWhois details for AAUA

ANALYSISBacklinks for AAUA [http://siteexplorer.info]

ANALYSISBacklinks for OUA [http://siteexplorer.info]

ANALYSISAAUA Broken Links [http://www.brokenlinkcheck.com/broken-links.php#status]

ANALYSISOUA Broken Links [http://www.brokenlinkcheck.com/broken-links.php#status]

THE WAY OUT

1. Quality Website [Page Optimization] Considerations under this category includes: a. Right use of html tags b. Use of key words in content and headers c. Right use of H1 and H2 tags for headers [esp. H1] d. SEO links, meta tags, meta description, page title, images e. Avoid broken links f. Awesome user experience g. Quality Sitemap and Robot.txt file h. Use of other document file format [e.g doc, xls, ppt, psd, e.t.c]

2. Submission of main links of the school web applications to Search Engines

THE WAY OUT

3. Build a healthy Google knowledge graph information for the school, thereby appearing on Google knowledge panel

4. Use of Google +1 button to spread information and post

5. Rich Social media profile [Facebook, twitter, linkedin, google plus, youtube e.t.c]

6. Post comment and school link on Educational and Government forums, Community, blogs, profile with high Page Rank [PR]

7. Competitor Analysis: Trace all backlinks with nice PR of OAU and try get a backlink

from those websites.

THE WAY OUT

8. Minimize the current number of broken links occurrence

9. Place school customized software's on stores [ e.g. CGPA CALC. to play store]

10. Use Google analytic tool to track site traffic statistic [Users, Us-age, Demographic and Psychographic information, operation, e.t.c.], thereby helping decision making for further improvements and maintenance.

Thank You

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