thrive for business professional services: ux matters 08062016
TRANSCRIPT
PowerPoint Presentation
08.06.2016UX Matters
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We specialise in user experience and service design.
Together we help companies large and small deliver better customer experiences. We do this by concentrating on one thing: finding out what works for your customers.
Problem solved.
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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What is User experience?
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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User + Product = Experience
https://userexperiencerocks.wordpress.com/tag/ux-and-ui-bike/
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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What is user experience (a.k.a. UX)?User experience encompasses all of the elements and points that (consciously or unconsciously) influence how a person perceives a company, its services and its products.
It includes everything we see, hear and do as well as our emotional reactions.Put simply:
UX is all about finding out what works best for the people your business needs to reach, engage and convert.
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Why does it matter?
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
User Experience is about better outcomesHelping people achieve their goalsExploring and exploiting changing Human BehaviourDelivering the most value for the least effortIts about survival
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Survival
Eewei Chen, @ultraman
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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How can you use UX?
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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User-centred design
DiscoverDefineDesignTestYour Target AudienceTake a user centered approach to harnessing new opportunities and solving complex business problems.
Test ideas and balance your business objectives with all your customer needs.
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Helping people achieve their goals Courtesy of Antti T. Nissinen https://www.flickr.com/photos/veisto/
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Helping people achieve their goals
http://www.quora.com/Whats-the-difference-between-UI-and-UX-design
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Delivering the most value for the least effort
http://www.quora.com/Whats-the-difference-between-UI-and-UX-design
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Delivering the most value for the least effort
http://www.quora.com/Whats-the-difference-between-UI-and-UX-design
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Improve existing products & servicesOverview
Lockton worked with us to transform its client-engagement strategy, and, in particular, wanted assistance:
Designing a client-centric website for solicitors that increased client and prospect engagement
Designing a user-friendly online insurance application form, which was required to capture a large amount of complex data for insurers
Make the renewal process simpler for clients.
This was piloted to clients in 2015 and is now being extended across the business.
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
Improve existing products & servicesOutcomes
30% increase in the number of inbound leads.
> 100% increase in client and prospect engagement online over the past 2 years in markets where the new website and client portal have been rolled-out.
Consolidated a series of highly complex (30+ page) insurance renewal forms into an elegant online renewal form.
75% of clients who completed the insurance application process online last year said that we made the renewal process simpler for them.
Page 1 Google rankings across relevant search terms, a radical improvement on past performance (previously appeared on page 8).
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Exploring and exploiting changing human behaviour
https://www.youtube.com/watch?v=2lXh2n0aPyw
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Success in the age of the customer = Great UXFunctional and emotional
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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Problem solved.0131 561 7300
@EstherBCM @BCM_Tweets
+44 (0) 131 561 7300 | www.bordercrossingmedia.com | Company No: SC 308 978
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