thought leadership leverage manifesto - impact
DESCRIPTION
Thought Leadership Leverage helps thought leaders build their ideas into businesses through thought leadership marketing, content marketing, book marketing and business strategy. Busy visionaries become busier dealing with PR firms, publishers, speaker bureaus, web developers…and the list goes on. Thought Leadership Leverage brings that all together, so thought leaders can focus on mastering their craft. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com thoughtleadershipleverage.com 917.741.1881 [email protected] Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.TRANSCRIPT
The current model for content production and distribution is br
o
Thought leaders must either carry the weight themselves…
…or seek help from increasingly varied sources.
But along with our newfound Outreach come new possibilities
for Impact.
When we look beyond writing books and delivering speeches, we find new goods and services to deliver, while maintaining our present trade routes.
OUR IMPACT IS GREATEST WHEN:
1. Our content enlightens, guides, and inspires.
OUR IMPACT IS GREATEST WHEN:
2. The development of mindsets takes priority over teaching skill sets.
OUR IMPACT IS GREATEST WHEN:
3. Education and instructional design is woven into our content to create a foundation for growth.
OUR IMPACT IS GREATEST WHEN:
4. Content modality meets the unique interests, wants, and needs of individuals, groups, and organizations.
OUR IMPACT IS GREATEST WHEN:
5. Data and discovery dictate the internal metrics that drive change.
OUR IMPACT IS GREATEST WHEN:
6. Co-creation incites ownership, shares context, and strengthens content.
7. Success is precise, sustainable, traceable, and marked by distinct behavior change.
OUR IMPACT IS GREATEST WHEN:
THE THOUGHT LEADERSHIP LEVERAGE MANIFESTOthoughtleadershipleverage.com 917.741.1881 [email protected]
Thank you for reading our Impact!
View our Conclusion slide share next. Or to find out more about Impact on our website, click here.