controversy and conflict - thought leadership leverage

CONTROVERSY AND CONFLICT

If you aren't pissing someone off, you are doing something wrong.

You have a perspective, a

unique point of view coupled with your expertise and supported by your models, research, and experience in

your space.

You feel strongly about certain things.

So why do you walk on eggshells with your content and audience?

You don’t want to offend anyone.

Being a thought leader means being able to tell the world that this is

who you are, this is what you believe in (and here’s why),

and if they don’t like it, that’s ok.

passionabout what you do,

If you don’t have

…then you’re diluting what you do until it’s just more NOISE.

And be ok with offending some folks on occasion.

Everyone loves ice cream, but we rarely crave generic

supermarket vanilla.

We want something with texture, with flavor,

something a bit differentthat stands out in the crowd.

Those that lean in and align with your work will be more inspired and more engaged.

We want to be around inspirational people, passionate people that aren’t afraid to tackle the elephant in the room. Controversy and conflict can be a competitive

advantage if you have the courage to consistently speak with conviction and authenticity.

controversy and conflict - thought leadership leverage

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