repurposing your content with purpose - thought leadership leverage
TRANSCRIPT
REPURPOSING YOUR CONTENT WITH PURPOSE
‘Repurposing your content with purpose’ means to take what you’ve created and put it out there in more than one format to broaden your audience.
So what else can you do with that existing content?
However, many authors and thought leaders tend to pursue one format and one medium.
Become a fan of repurposing!
If there’s a chapter in your book that you know is just a really great chapter, you can possibly take that and turn it into an assessment tool.
Or transform your content into a series of three minute videos.
There are a lot of things you can do. You don’t have to be the expert in doing all these things.
Converting to different mediums works the same way; you just need to find some folks to help you.
It’s important to make sure that you’re constantly thinking about your content as an asset and about how to leverage those assets.
REPURPOSING YOUR CONTENT WITH PURPOSE
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