why leverage matters - thought leadership leverage
TRANSCRIPT
We’ve all seen those vaudevillian strongmen that bend railroad spikes and rip
phonebooks—that’s leverage.
Leverage means strategically positioning yourself to maximize your output. Whether you’re a strongman twisting a horseshoe, or an author looking for the next idea,
or did you create
an opportunity
for someone to
recognize the
benefit of your
content in their
organization?
But have you squeezed all the juice out of
that last one yet?
Have you done everything you can with your content?
And by content, that means the book or books you’ve
written, the notes you have stuck away in files, the
unique concepts running around in your head that
people need to hear.
You need to leverage that content by turning it into products that can be sold without you being in the same room with it:
So as you’re releasing your content into the market, I want you to think like a strongman, and ask yourself if you’re maximizing your leverage.
WHY LEVERAGE MATTERS
thoughtleadershipleverage.com 917.741.1881 [email protected]
Copyright © 2014 Thought Leadership Leverage. All Rights Reserved.