go to market research - thought leadership leverage
TRANSCRIPT
MARKET RESEARCH
A client wrote a six hundred page book on change, and when I asked him about his influences he said, “I didn’t want to look at anything else, I wanted to go at it from scratch.”
98% of his ideas weren’t particularly
unique.
What makes you stand out?
Who else is in your market?What do they offer? What do they do well? What do they struggle with?
Who is your target audience?How do they feel about your competitors?
Solid market research answers these questions.
Market research doesn’t have to be “Us vs. Them.”
Market research helps identifylike minded individuals in your field.
Do your homework!Research your market climate, look for opportunities for content and partnerships, and always make sure you’re filling a gap.
MARKET RESEARCH
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