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Social Media is about engaging with your targeted audience, providing a platform to encourage them to follow your brand, identify with your brand and to share with them relevant and interesting content. 

Social media will enable your business to not only build your profile but also capture and retain a large audience for lead generation purposes, share relevant information, respond to enquiries, comments, compliments and public opinion and generally assimilate your brand into their thought process.

We will do this by establishing a credible audience that fits the overall demographics within your market and once we have established the audience base, we will then shift our focus to sourcing and composing relevant, engaging content which is platform specific.

We will run the pages on behalf of your company, make posts, writing engaging content, running competitions on your behalf, engaging with your audience, socialising , sharing stories, dealing with complaints, running promotions, events, articles, quotes, etc.

Why Social Media?Simply put…

Increases Brand Recognition – Social Media is a just a new channel for your Brand’s voice and content and every chance you get to increase your visibility is valuable. Social Media is a non-intrusive way of engaging with your audience as they “opt-in” to like your page and thus allowing you to share content which will pop up on their newsfeed.

More Opportunities to convert – Access to Old and new customers and every time you load engaging content it’s an opportunity for a customer to convert. It’s a public “opt-in” environment where, instead of flooding inboxes, you’re disseminating content to prospects and customers who are in your orbit, and who can interact with your content when and where they please.

Richer Customer Experience – Social Media is a place where brands can act like people, and create meaningful relationships with your customers, every customer interaction you have is an opportunity to publicly demonstrate your customer service level

Better Search Engine Rankings – The more Social Media platforms you are on, the more shares you receive, the higher your search ranking. The more quality content, the more inbound traffic thus creating more leads and more conversions

Advertising – Paid advertising is relatively cheap. Start small, set the budget and get a better feel of what to expect. Print Media can cost up to R30 000 even more, the audience +/- 100 000, what happens to that print media when you finished with it…. It gets thrown away, put in the magazine rack, forgotten about and hardly to be ever read again.

Sharing content easier and faster – ensuring your content reaches customers in the shortest possible time. By ignoring social media, you’re dismissing a major channel to communicate your story -- one that’s very much in step with how information flows today

Still apprehensive…

Think about this…

•Your competition is already involved! And if they not ... that is even more reason to get started•The sooner you start, the sooner you can start reaping the benefits•You don’t have anything to lose. Social Media is here to stay.

Fan Recruitment: Targeting specific audiences that are relevant to your industry’s demographic i.e. gender, age, area, interests etc. and growing your fan base on Facebook and acquiring as many likes as possible.

We will be able to direct fans who click on your ads to either your website or to your Facebook page

Examples of particular Ads

Boosting a particular Ad is also an option, if you have a particular product you would like to promote, set the budget and boost the post.

Ads appear in Newsfeeds