forget media, think social

Forget media, think social.

Shi(f)t happens

Inspire people inside the office walls

Inspire people outside the office walls

Return on Social

Shi(f)t happens

77% of US CEO’s are revising strategies

in response to consumer demand.(Source: PWC 2012 Global CEO Survey)

Media have come a long way.

The web has revolutionized communication forever.

But... It is not

about the media!

8

It’s about people

7 billion people. Just one planet.

Mother earth is angry

Because we do this

People don’t like this

People take charge

14

People like to change. People want to help. Organizations should help people to change the world.

People do nottrust

authority anymore!

86% of global consumers believethat business needs to place at least equal

weight on society’s interest as on its own interest.(Source: Edelman Good Purpose Study, 2010)

17

It’s not about your consumer

client

target group

customer

18

It’s about people

19

It’s not about the media

20

Social media?

21

Social people!

The increasing power of the “99%” using new technologies wil change the world forever. Today organizations should tap into the human tendency to wish to create a better world. This world demands organizations to innovate to become more social. We have to inspire those inside and outside the office walls and make both give us their everlasting loyalty and advocay!

It is not the biggest of brands that survive, nor the most intelligent. It is the one that is most adaptable to change

Inspire people outside the office walls

1. Social advertising2. Social web rules3. Social capitalism

1. social advertising 2. social web rules 3. social capitalism

Why spending 20 million on a super bowl ad if you can create a better world?

1. social advertising 2. social web rules 3. social capitalism 1. social advertising 2. social web rules 3. social capitalism

Oakley provided the mine-workers in Chili with sunglasses. They had not seen daylight for more than 60 days.


With this add Patagonia reached their best results from advertising ever.


“We have to speak to whole human beings with minds, hearts and spirits” (Philip Kotler)


The new constitution of Iceland is written by 3000 people. Half of its population voted.


Carrotmob brings people together to spend their money on social businesses.


“Web culture rules. It stands for freedom, openness, realness, meritocracy, collaboration.” (Gary Hamel)


Unilever in 2020;double revenue, halve environmental footprint, while producing for more than a billion people.


Akzo’s Dulux paint reduces the surface temperature of walls by 5ºc, saving 15% on energy used for airco.


“The purpose of the corporation must be redefined around creating shared value.” (Michael Porter)


70% of CEO’s noted the need to evaluate sustainable value creation strategies that had different criteria than traditional opportunities - which require a longer time horizon to generate returns.(Source: Business at its best; driving sustainable value creation, Accenture)

social,Keep it stupid

Inspire people inside the office walls

1. Inspire with purpose2. Engage employees3. Transform the organisation4. Connect with the world

1. Inspire 2. Engage 3. Transform 4. Connect

Why do we exist, really? What’s our purpose in life?


Can we spend our money on something employees care about?


What if we allocate our advertising budget to a new ambition; winning the nobel prize?


79% of millenial employees say their company’s social activities make them feel loyal to the company.

(Source: Kelly Global Workforce Index)

Starbucks’ “Leadership Lab” engages their 9.600 store managers to become true brand-ambassadors.


Spatial design becomes more important as it instills the brand feeling every single day.


Can we inspire and connect an existing community using few management involvement and investments and is it safe?


PeopleCoalitionManagementLeaders

Top-down, bottom-up, outside-in, inside-out should all come together to create a true social business.


Create a council. OR

Hire an agency.

Going through change, infusing an innovative attitude and unleashing the brand fire within people is an ongoing proces.


Best Buy’s ‘Twelpforce’ consists of 2000 connected brand ambassadors using social technology to build relations with people.


Virgin uses Salesforce Chatter for both communication inside and outside the office walls.


http://www.youtube.com/watch?feature=player_embedded&v=r3B8YYBKsS8





P&G’s R&D is now ‘Connect & Develop’. Half of their innovations resulted from collaboration between researchers inside and innovators outside the walls.


Highly networked enterprises are 50% more likely than other organisations

to report market share gains against their competitors and higher profit margins.

(Source: McKinsey quarterly ‘The Rise of the Networked Enterprise’)

Democratization of business is well under way. It’s time for organisations to open up. Break down the walls. Balance Business. Humanize it! Become social

purpose, principles, persuasion. P is for

Return on Social

This world demands organizations to innovate to become more social. We have to inspire and engage those inside and outside the office walls using social technology and a well-defined purpose.

57

ROI?

Return on HR

Investment

ICT

Marketing

CreativityCollaboration

ROE!Return on Everything

ROS!Return on Social

For the past three years, ethical corporate leaders have outperformedthe growth of the S&P 500 by 40%.(Source: The World’s Most Ethical Companies 2011, ranked by Ethisphere)

Thanks!

www.bndng.com ;)

http://www.bndng.com

http://www.bndng.com

forget media, think social

Documents

social people

social capitalismwith

social capitalismunilever

social businesses

social capitalismoakley

social capitalismcarrotmob

social advertising2

social web rules3