think kidneys social media guide
TRANSCRIPT
Think KidneysGuide to Social Media
General rules for using social media
Getting started with social media can feel like a daunting process. This guide shows you the sites you could use and how you could use them to reach more people.
Just remember these simple rules:
Be careful about the personal details you post online such as contact details, date of birth, your profession, your organisation. Such information could put you at risk of identity fraud.
Do not say anything online that you would not say personally or wish others to hear – once you have posted it will be there forever.
If you are posting about the Think Kidneys programme, make sure it’s accurate and in line with our messages. If you are in doubt contact one of the team to check.
Have fun and enjoy the various platforms
What is Twitter?Twitter is a form of social media
You can network with millions of people - all around the world
The world is on Twitter – from celebrities to business professionals, and people in all walks of life
Organisations, companies and businesses all have Twitter accounts
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Getting Started
Set up your accountEnter your name, email, and a password.
Click Sign upYou will now be taken to a second screen where can select a username. This is the name by which you will be known on Twitter.
What name should you use?Your real name is best—if it’s available. If not, you can try using a middle initial or prefacing it with something like “the” or “real” “@TheJulieSlevin” or “@Real JulieSlevin”Use initial capital letters and in-word capitals. It will make your username more readable and memorable. For example: @JulieSlevin
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Your Twitter Name
Barack Obama @BarackObama
Cristiano Ronaldo @Cristiano
Emma Watson @EmWatson
Russell Brand @rustyrockets
Ken Bruce @RealKenBruce
Now click on the Create my account button. That’s it. You are now official a member of the Twitter community.
Next, Twitter will help you to get started. It will explain what a tweet is and give you the opportunity to “follow” a few friends, popular people, or brands. You can opt out of these steps for now if you wish. Simply click the Skip this step link.
Twitter will also give you a chance to see if some of your friends are on Twitter by checking your online address book. However, your contacts will have to be in one of the supported services: GMail, Hotmail, Yahoo, or AOL. Also, you’ll only see users who have allowed their accounts to be found by email address.
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You’re on Twitter
Personalise your profile
Go to your Twitter home page.
Click on the Settings link. You should be on the Account tab. Set the time zone and make whatever other changes you want.
Click the Save button.
Now click on the Profile tab. Upload your picture – so people know you are real.
Enter the rest of your information, including your location, website and a short biography, which can either be serious or fun, but it must be brief—no more than 160 characters.
You can also connect your Twitter account to Facebook on this page. This will post all your Tweets directly to Facebook. (I don’t do this, but you may wish to)
When you are finished, click the Save button.
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Think Kidneys @ThinkKidneys
Follow people you are interested in – colleagues, celebrities, politicians, friends, family
Follow people who your friends follow
Use the search bar to find people
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Who to follow
You may prefer to start by simply watching what others are Tweeting about
When people Tweet on a particular topic, they use hashtag to link the conversation #kidneys#dialysisOr special occasions, TV programmes and more#Christmas#strictly
You can search using # in front of words to find topics
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Getting Started
If you like something that someone says, you can “retweet” it.
This will show on your timeline and anyone who follows you can see it.
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Take a dip
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Replying to people
You can also use the Reply function to refer to someone by name. For example:I am going to #cnoconference with @KarenThomas111 The thing about replies is that they are “clickable links.” If someone who is following me, clicks on one of the names, they will automatically go to that person’s Twitter page. This will give them the opportunity to follow that person, too.
You can reply to people. For example@ThinkKidneys I was also at #cnoconferenceEveryone who is following @ThinkKidneys and me will see the message, but I am specifically directing it to Think Kidneys. (Those who are not following both of us will not see the message.)
Try a TweetThe main thing to remember is that your Tweet must be 140 characters or less.It should be something you would normally say.Its fine to start with something like:This is my first Tweet #firsttweetOr jump in with an announcement:Today I am at the #RCN conference in Birmingham Find # for any events and be sure to include itAs long as you are sensible you cant say anything wrong
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Have a go at Tweeting
If you want to contact someone you can Direct Message them – but only if they are following you.
This is useful for quick conversations – as you have to keep within the 140 character limit in your messages.
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Direct message people
You can create a list of people with a certain connection – for example AHSNs, Care Homes, etc.
This can be useful if you want to send messages or Tweet them.
In your profile select “lists” and “Create new list”Give it a name, then find people Use the cog wheel to add them to your list
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Making a list
You can join in, or even host a Tweet Chat
This is an allotted time when people use a hashtag to have a shared conversation.
Think Kidneys have used this and its good for spreading the message and getting instant feedback.
Try @WeNurses – follow them and look out for advertised chats
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Tweet chats
If you join in a chat it is helpful to download something like “TweetDeck” to follow the action.
As you become more proficient at using Twitter, you may like to download the App onto your phone – that way you can keep the conversation going whilst on the move.
Search the App store – available in Apple and Android.
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Twitter on the move
Set up your account
Personalise your profile
Start by following and watching
Move on to replying and retweeting
Start Tweeting
Join a Tweetchat
Download the app so you can Tweet on
the move.
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Summary
Twitter is best learned by using it.
The most important thing you can do is get started.
You really can’t make that many mistakes.
Just remember to have fun and enjoy the people you meet online.
What is Facebook?Facebook is another social network of people from all walks of life and from all over the world.It tends to be less formal and used more for fun.You can “like” people in a similar way to following on TwitterYou can also be friends with people – where you can chat, share photos, etc.
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Getting Started
Go to www.facebook.com.
If you see the signup form, fill out your name, email address or phone number, password, birthday and gender. If you don't see the form, click Sign Up, then fill out the form.
Click Sign Up.
Once you sign up, you'll need to confirm your email address or phone number. They send you either an email or a text message to help you confirm your account.
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How it worksOnce you have created you can add a photo of yourself.
Then you're ready to start posting a few updates.
These updates are statements about what you're up to, links to interesting stuff you've seen elsewhere on the web - it's up to you.
Here I have updated my status
These people have “liked” it
This is a “comment”
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Friend Requests
As word gets around that you're online, you'll find old friends start to get in touch. They may have heard about you being on Facebook or they may have found you after doing a search.
You will be notified on the menu bar – the red number indicates how many people want to be your friend.
You can choose to accept or decline the request.
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Making Friend Requests
You can search for people you know, then invite you to be friends.
Put the name in the search bar
Click “Add Friend” They will receive the request and then accept or reject your request
If it is a company, product, celebrity etc. you can “like” them and you will receive updates which they post.
28.11.2014Acute Kidney Injury National Programme | Introducing the Think Kidneys campaign | Karen Thomas
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Sharing on your newsfeed
You can
Like, Comment and/or Share
something which you are interested in
This will appear on your Timeline – so people can see what you are interested in.
You can share on your timeline, or with individual friends
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Notifications
If you see a red number next to the globe, these indicate you have “notifications” or activity. It could be to tell you that people like your post, or maybe someone commented on something you posted.
The speech bubbles are messages.
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Messages
You can use Facebook to chat to friends.
You can chat with individuals, or a group.
You can give the group a name.
This is a great way to make plans etc.
Click on the message icon, then “new message”
Then choose who you want to send the message to and start your message.
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Events
You can use Facebook to create events.
You can choose who to invite.
It could be for one or two people, or to all of your friends, or even a public event.
Click on the events
Create New Event
Complete the template
Invite Friends
Then click on Create
Only people you have invited will be able to see the event.
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Events
When you receive an event invitation, you can choose how to respond.
For private events you can say that you are Going, Cant Go – or Maybe.
For public events you can say that you are Interested, Going, or you can chose to ignore the invitation.
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Other things
There are hundreds of things you can do on Facebook.
Join a community (eg your local “Gossip Girls” or other group.
Make groups and add friends to it.
Share pictures with individuals or everyone
The more time you spend on it, the more you will lean about it.
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Set up your account
Personalise your profile
Start by adding some friends and liking
some pages
Move on to updating your status with
what you are doing, adding photos,
sharing other peoples posts etc.
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Summary
Like Twitter, Facebook is best learned by using it.
The most important thing you can do is get started.
You really can’t make that many mistakes.
Just remember to have fun and enjoy the people you meet online.
What is LinkedIn?
LinkedIn has often been referred to as ‘Facebook for Professionals’ which is not necessarily accurate.
It has 300 million users and two new accounts made every second
LinkedIn’s power lies in the ability to build and nurture a robust professional network, whilst you establish yourself as a thought leader as well as learning from other industry experts.
Getting Started
Complete the simple template
Click Join Now – or if you are on Facebook you can use that option.
Your profile is one of the most important aspects of
LinkedIn.
When planning your LinkedIn profile, it’s a good idea to work out what your goal is. Are you looking for a job?
Determining what you want from LinkedIn before you start will help you tailor your profile to the correct audience.
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Completing your profile
You will be prompted to add a photograph and information about yourself. The site will let you know how complete your profile is. You can choose to complete it all or skip and come back to it later.
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Building your connectionsFor LinkedIn to say that your profile is 100% complete, one of the requirements is at least 50 connections. That might sound like a lot, but really it isn’t! Plus, LinkedIn’s search feature makes it pretty easy to find people you know professionally.
First thing’s first, find the people you already know by using the search bar, typing in their name, and clicking the connect button next to their name. LinkedIn will ask how you know this person and give you a series of options, as well as a message that you can send to them. It can be a good idea to personalise the message rather than using the generic one.
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Groups
LinkedIn groups are a great place to share expertise, content and ask for advice from industry experts as well as network with others that share your interests. One of the main reasons for joining LinkedIn is to improve your online visibility; joining groups and interacting with others within them is one of the best ways to achieve visibility, as well as growing your network.
To find groups that you will find interesting, you can use LinkedIn’s search tool, searching for a particular keyword or term, toggling the menu on the left hand side and clicking on ‘groups’. LinkedIn will then pull together a list of relevant groups for you to look through and find ones relevant to you.
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Companies
You can create a company page, which people will be able to follow in order to keep up to date with said company’s products and services.
Many companies also advertise their jobs through their company pages and encourage potential applicants to apply through LinkedIn.
If you would like to create a company page, you need to meet a specific set of requirements set out by LinkedIn, including having a complete profile.
The site will guide you through a template to add your company page.
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Updates
Very much like Facebook and Twitter, you can post updates to your LinkedIn profile which will then appear in your connections’ home feeds. However, the types of updates suitable for LinkedIn are very different to the ones you may post on Facebook and Twitter, given the professional and formal nature of the platform. It is wise to keep your updates industry and professionally focused
You can also link your Twitter profile to your LinkedIn account, meaning that when you post to Twitter, it will automatically post the same update to LinkedIn.
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Set up your account
Personalise your profile
Make some connections
Move on to updating your status
Add a group or a company
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Summary
Again, LinkedIn is best learned by using it.
The most important thing you can do is get started.
You really can’t make that many mistakes.
Just remember to have fun and enjoy the people you meet online.
SlideShare
What is SlideShare?
SlideShare is an online slide hosting service.
Users can upload files privately or publicly in the following file formats:
PowerPoint, PDF, Keynote or OpenDocument presentations.
Slide decks can then be viewed on the site itself, on hand held devices or embedded on other sites
Getting Started
Click on “Sign Up”
Complete the template
You can choose to sign up using your LinkedIn or Facebook accounts
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You’re Ready to Go
You can search for relevant topics
Or upload slides to share
You can then use the link – copy and paste it – to share with others via other social media platforms, or by email
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Set up your account
Search for relevant topics to watch
Upload and share slide sets
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Summary
YouTube
What is YouTube?
YouTube is a video-sharing site which went live in 2005
It is the go-to medium for uploading footage on the web.
More than one hour of video is uploaded to the site every second.
Setting up an account
From the homepage, click the blue "Sign In" button at the top-right corner of the screen.
If you're completely new, you'll be taken to another login page asking for your Gmail information.
Click the red "Create New Account" button in the upper-right.
Fill out your basic information — name, email address, password — and click "Continue" on the bottom-right
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Uploading videos
Uploading is equally easy.
Once you've shot and edited your video and it's saved on your computer or connected through your USB port, click the "Upload" button to the right of the search bar up top.
You can mark your video as "Public" or "Private."
It might take a few minutes to render, depending on the file's size, but remain patient.
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Subscribing to channels
The best way to discover new channels is by browsing through the subscription feeds of others.
Find a few channels you enjoy – use the search bar – for example “kidneys”
You can have a look at who these people subscribe to and join them.
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Set up your account
Search for relevant videos to watch
Upload videos and share with others
Subscribe to interesting channels
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Summary