the social charity think tank
DESCRIPTION
TRANSCRIPT
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
with
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
Persia TatarFounder
Social Media Society@socmedsoc
Calvin StowellSocial Strategist
DoSomething.org@dosomething
Michael J. LampSocial & Digital Media Strategist
Hunter PR@mjlamp
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
HOW IT WORKS• Briefing from Charity
• Brainstorming Excursions
• Regroup
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
TASK STATEMENT
Have teenagers and college students take action with DoSomething.org and the "Grandparents Gone Wired" campaign through creative YouTube integration.
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
BRAINSTORM RULESThe Vocabulary• IW = ‘I Wish…’ • H2 = ‘How to…’
• All statements should be framed in one of these formats. This keeps the tone of the brainstorm positive and helps attendees build on each other’s ideas. For instance:• IW DoSomething.org could….• H2 make DoSomething.org the #1 YouTube channel for …
No ‘Black Hatting’• All ideas are good ones – or at least helpful in guiding us toward the ‘right idea’• Treat each fellow brainstormer – and his/her idea – with respect and help each other refine and build
upon ideas
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
ICE BREAKER
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
TASK STATEMENT
Have teenagers and college students take action with DoSomething.org and the "Grandparents Gone Wired" campaign through creative YouTube integration.
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
EXCURSION #1
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SOCIAL CHARITYTHINK TANK
EXCURSION #2
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#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
WRAP-UP
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SOCIAL CHARITYTHINK TANK
STATS• Over 4 billion hours of video are watched each month on YouTube• Traffic from mobile devices tripled in 2011• 500 years of YouTube video are watched every day on Facebook, and over
700 YouTube videos are shared on Twitter each minute
• Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site
http://www.youtube.com/t/press_statistics
PRESENTED BY:
#DMA2012#thinktank
SOCIAL CHARITYTHINK TANK
OPTIONS• Video Playlists (curated lists of your own videos with separate URL)• Video Ad Overlays can promote websites & additional videos• Closed Captions can emphasize a point and improve SEO• Custom Messages can be inserted with every video posting which then
appears in the “activity feed” for friends and followers to see