This group of scientists are testing reactions of cats to beards.(Skim and Purpose of the Site)

The caption states that the cat is "reacting" to the photo, however, the picture does not show this "reaction" at all. So, why would they choose this picture? (Resistance Questioning)

Even the title of the site lends to its credibility, improbable. Also, it is a commercial web page and I know those are easy to get, which makes the page even more unreliable. (Prior Knowledge)

Further research of the scientists proves unfruitful. The only hits on Google for these names is associated with this website. (Triangulation and Analysis)

Their bibliography uses unreliable/ unrelated sources sources like Arnold Schwarzenegger and Dr. Seuss. How does the book the Cat and the Hat lend anything to their research? (Prior Knowledge and Resistance Questioning)

The links provided at the bottom, when clicked, send you to an error screen rather than an article. (Triangulation)