the six online reputational drivers
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The six online reputational drivers. Matt Bostrom, APCO Worldwide. Today’s Consumer. 87% trust a friend’s recommendation over a critic’s review — Marketing Sherpa Spends 1 in every 4.5 minutes online on a social networking site — Nielsen - PowerPoint PPT PresentationTRANSCRIPT
Matt Bostrom, APCO Worldwide
THE SIX ONLINE REPUTATIONAL THE SIX ONLINE REPUTATIONAL DRIVERSDRIVERS
TODAY’S CONSUMERTODAY’S CONSUMER
• 87% trust a friend’s recommendation overa critic’s review —Marketing Sherpa
• Spends 1 in every 4.5 minutes online ona social networking site —Nielsen
• 300% more likely to trust other social network users’ opinions over advertising —eMarketer
IT’S ALL ABOUT INFORMANTS IT’S ALL ABOUT INFORMANTS
Get news from blogs or social networks
Write or contribute to a blog
Post updates to a social network (Facebook, Twitter, LinkedIn)
Leave comments on public blogs or online forums
Share photos or videos on websites, blogs or social networks
Organize an online or physical event related to social media
Share or promote news or product reviews on social networks
THE SIX FACTORS
RAZORFISH LIMINAL SAYS
RAZORFISH LIMINAL SAYS
Who Does it Well?
E: [email protected]: @mbostrom Lin: http://www.linkedin.com/in/matthewbostrom